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All Journal Jurnal Komunikasi Profesional Warta Ikatan Sarjana Komunikasi Indonesia Coverage: Journal of Strategic Communication Jurnal Teknologi Informasi dan Komunikasi Kalijaga Journal of Communication Jurnal Komunikasi Islam (J-KIs) Jurnal Ilmiah Multimedia & Komunikasi Fish Scientiae : Jurnal Ilmu-Ilmu Perikanan dan Kelautan Jurnal Dinamika Ilmu Komunikasi
Ahmad, Rosmalia
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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PENGARUH BRAND AMBASSADOR TERHADAP MINAT BELI PRODUK MOM UUNG Anggraeni, Diana; Muctar, Shanon Riesva Natasya; Ahmad, Rosmalia
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 15 No. 2 (2024): September
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v15i2.899

Abstract

The importance of maternal and child health issues is the focus of sustainable development goals. In an effort to maintain the quality of mother's breast milk through booster products, Mom Uung will provide healthy babies. To reach it, you need the role of a brand ambassador so that breastfeeding mothers are interested in buying and using it. The aim of this research is to determine the influence of brand ambassador level on the level of buying interest of breastfeeding mothers who follow Mom Uung's Instagram account for products. This research uses the AIDA model, purchase intention, and brand ambassadorship as a basis for viewing the phenomenon from a theoretical and conceptual perspective. The research methodology uses a positivism paradigm with a quantitative approach. Meanwhile, this type of research is explanatory in nature to see the influence of brand ambassadors on interest in buying Mom Uung products by breastfeeding mothers as the unit of analysis. The sampling technique was purposive by attaching several criteria to respondents, in this case 100 breastfeeding mothers, obtained using the Slovin formula. Simple linear regression analysis is used as a data analysis technique. Research findings show that Nagita Slavina as the brand ambassador for Mom Uung products has a significant influence on the buying interest of breastfeeding mothers. In conclusion, there is an influence of brand ambassadors on purchasing interest. Therefore, it can be concluded that brand ambassadors influence consumer buying interest (breastfeeding mothers).
Peran TV Sekolah SMAN 105 Jakarta Timur dalam Komunikasi Pembelajaran Jarak Jauh Anggraeni, Diana; Ahmad, Rosmalia; Rawi, Muhammad Farhan
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5930

Abstract

Covid-19 is a respiratory virus that has spread worldwide, including to Indonesia, prompting the implementation of PPKM and online teaching and learning activities. The goal is to investigate the role of school TV in the communication process for distance learning at SMAN 105 East Jakarta. A postpotivism paradigm with a qualitative approach was employed. Data were gathered through structured interviews with five informants and observations. The Miles and Huberman model of analysis was used, which included coding, data reduction, and data display. Source triangulation was carried out with various informants. A qualitative approach and postpotivism paradigm were applied. Five informants were interviewed in a structured manner to collect data, along with observations. The analysis process adhered to the data reduction, data display, and coding steps of the Miles Huberman model. Sources were triangulated across different informants. According to Laswell's communication model, research findings show that School TV serves as a tool for distance learning, a platform for creating short films, a means of documenting activities, and facilitating information exchange Students' understanding of course materials, inventiveness, engagement, and technological proficiency are all enhanced.
Co-Authors Agustinus, Ferdinand Andriyani, Monica Anggraeni, Diana Aprilyanti Pratiwi Diah Febrina Diana Anggraeni Engliana, Engliana Fatiha, Raisha Aulia Harliyono, Maria Imaliya Muctar, Shanon Riesva Natasya Muhammad Rayhan Muthia Karina Nathalia Perdhani Soemantri Nufindra, Ardin Pudji Muljono Putri, Triana Rawi, Muhammad Farhan Rustono - Sarasati, Fitri Tururaja, Tresia Sonya Vladya Giana Tasha Wahyuddin