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All Journal Jurnal Komunikasi Profesional Warta Ikatan Sarjana Komunikasi Indonesia Coverage: Journal of Strategic Communication Jurnal Teknologi Informasi dan Komunikasi Kalijaga Journal of Communication Jurnal Komunikasi Islam (J-KIs) Jurnal Ilmiah Multimedia & Komunikasi Jurnal Public Relations (J-PR) KOMUNIKATA57 Fish Scientiae : Jurnal Ilmu-Ilmu Perikanan dan Kelautan Jurnal Dinamika Ilmu Komunikasi INTERACTION: Jurnal Pendidikan Bahasa
Rosmalia Ahmad
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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TINGKAT PERSEPSI KUALITAS PELAYANAN OLEH PENDENGAR RADIO KOMUNITAS DAPUR REMAJA KOTA DEPOK Diana Anggraeni; Rosmalia Ahmad; Ahmad Badari Burhan
KOMUNIKATA57 Vol. 6 No. 1 (2025): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v6i1.1713

Abstract

Komunitas radio menggunakan beberapa strategi untuk meyakinkan pendengarnya, seperti menyediakan program yang menarik, layanan berkualitas, dan fasilitas pendukung. Memahami kualitas layanan dalam konteks radio komunitas membutuhkan mempertimbangkan fungsi khusus yang dimainkan dalam mempromosikan rasa komunitas. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pendengar Radio Komunitas Dapur Remaja di Kota Depok menyadari kualitas layanannya. Metode penelitian ini adalah pendekatan kuantitatif dengan jenis deskriptif untuk menggambarkan demografi serta tingkat persepsi kualitas pelayanan. Sampel dalam penelitian adalah pendengar Radio Komunitas Dapur Remaja yang tinggal di Kelurahan Cinangka, Kecamatan Sawangan, Kota Depok. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hasil penelitian menunjukkan bahwa pria berusia antara 35 dan 44 tahun berpendidikan SMA dan S1 bekerja sebagai karyawan swasta. Pendengar RKDR cenderung baru yang mendapatkan rekomendasi penggunaan layanan berasal dari teman. Tingkat persepsi kualitas pelayanan oleh pendengar berada dalam kategori baik untuk semua dimensi yaitu tangible, reliability, responsiveness, assurance, dan empathy.
PENGARUH BRAND AMBASSADOR TERHADAP MINAT BELI PRODUK MOM UUNG Anggraeni, Diana; Muctar, Shanon Riesva Natasya; Ahmad, Rosmalia
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 15 No. 2 (2024): September
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v15i2.899

Abstract

The importance of maternal and child health issues is the focus of sustainable development goals. In an effort to maintain the quality of mother's breast milk through booster products, Mom Uung will provide healthy babies. To reach it, you need the role of a brand ambassador so that breastfeeding mothers are interested in buying and using it. The aim of this research is to determine the influence of brand ambassador level on the level of buying interest of breastfeeding mothers who follow Mom Uung's Instagram account for products. This research uses the AIDA model, purchase intention, and brand ambassadorship as a basis for viewing the phenomenon from a theoretical and conceptual perspective. The research methodology uses a positivism paradigm with a quantitative approach. Meanwhile, this type of research is explanatory in nature to see the influence of brand ambassadors on interest in buying Mom Uung products by breastfeeding mothers as the unit of analysis. The sampling technique was purposive by attaching several criteria to respondents, in this case 100 breastfeeding mothers, obtained using the Slovin formula. Simple linear regression analysis is used as a data analysis technique. Research findings show that Nagita Slavina as the brand ambassador for Mom Uung products has a significant influence on the buying interest of breastfeeding mothers. In conclusion, there is an influence of brand ambassadors on purchasing interest. Therefore, it can be concluded that brand ambassadors influence consumer buying interest (breastfeeding mothers).
Peran TV Sekolah SMAN 105 Jakarta Timur dalam Komunikasi Pembelajaran Jarak Jauh Anggraeni, Diana; Ahmad, Rosmalia; Rawi, Muhammad Farhan
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5930

Abstract

Covid-19 is a respiratory virus that has spread worldwide, including to Indonesia, prompting the implementation of PPKM and online teaching and learning activities. The goal is to investigate the role of school TV in the communication process for distance learning at SMAN 105 East Jakarta. A postpotivism paradigm with a qualitative approach was employed. Data were gathered through structured interviews with five informants and observations. The Miles and Huberman model of analysis was used, which included coding, data reduction, and data display. Source triangulation was carried out with various informants. A qualitative approach and postpotivism paradigm were applied. Five informants were interviewed in a structured manner to collect data, along with observations. The analysis process adhered to the data reduction, data display, and coding steps of the Miles Huberman model. Sources were triangulated across different informants. According to Laswell's communication model, research findings show that School TV serves as a tool for distance learning, a platform for creating short films, a means of documenting activities, and facilitating information exchange Students' understanding of course materials, inventiveness, engagement, and technological proficiency are all enhanced.
Membangun Perilaku Menangani Sampah Plastik: Analisis Pengaruh  Terpaan Media Terhadap Perilaku Pro-Lingkungan Mahasiswa Universitas Bung Karno Ahmad, Rosmalia; Anisti; Anggraeni, Diana
Jurnal Public Relations (J-PR) Vol. 6 No. 2 (2025): Oktober 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i2.9798

Abstract

Urgensi diseminasi informasi lingkungan dibutuhkan karena masalah kerusakan lingkungan kini mulai dirasakan. Masalah lingkungan khususnya limbah plastik menimbulkan kekhawatiran yang dapat mengganggu kehidupan sehari-hari. Penelitian ini bertujuan untuk menganalisis tingkat terpaan media dan perilaku pro-lingkungan mahasiswa. Menganalisis pengaruh terpaan media terhadap perilaku pro-lingkungan mahasiswa dalam menangani sampah plastik. Serta menganalisis besarnya pengaruh terpaan media terhadap perilaku pro-lingkungan mahasiswa. Untuk menggambarkannya, penelitian menggunakan teori kultivasi yang direpresentasikan melalui terpaan media dan perilaku pro-lingkungan. Asumsi teori kultivasi merujuk pada paparan jangka panjang dan berulang dari media secara bertahap membentuk persepsi tentang realitas sosial. Ketika media konsisten memunculkan isu-isu lingkungan sebagai realitas mendesak yang membutuhkan tindakan kolektif, khalayak yang sering terpapar akan membentuk penilaian kepedulian ekologis. Metode penelitian menggunakan pendekatan kuantitatif eksplanatif yang dilakukan melalui survei menggunakan kuesioner. Populasi penelitian adalah mahasiswa Ilmu Komunikasi Universitas Bung Karno, dengan penentuan sampel secara klaster sehingga memeroleh kelas reguler dan karyawan yang berjumlah 62 mahasiswa. Teknik analisis data digunakan diantaranya deskriptif dan inferensial untuk menggambarkan dan menganalisis temuan penelitian. Hasil penelitian menemukan bahwa tingkat terpaan media beserta dimensi recall, atensi, dan keterlibatan tergolong dalam kategori tinggi. Begitupun juga dengan tingkat terpaan media beserta dimensinya yaitu gaya hidup konservasi, lingkungan sosial, dan kewarganegaraan lingkungan termasuk kategori baik. Temuan lainnya diperoleh terpaan media mampu memengaruhi perilaku pro-lingkungan secara signifikan dengan kontribusi pengaruh 45,1%. Saran penelitian perlu dilakukannya pengujian variabel lain seperi norma sosial, efikasi diri, dan motivasi untuk membentuk perilaku pro-lingkungan. Selain itu, dapat juga mengintegrasikan teori-teori psikologi sosial dengan teori-teori komunikasi. 
Optimizing the Effectiveness of Students’ Health Communication Through Information Sources and Learning Factors Susie Sugiarti; Anisti; Rosmalia Ahmad
INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 4 (2025): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v12i4.4962

Abstract

The integration of communication processes occurs when conventional and digital communication patterns are used simultaneously, allowing communication activities to take place both face-to-face and through mediated channels. This condition has become increasingly relevant as the need for health information grows more dynamic and is obtained from diverse sources. This study aims to analyze the direct effect of information sources on learning factors and the effectiveness of health communication, the direct effect of learning factors on the effectiveness of health communication, and the indirect effect of information sources on the effectiveness of health communication through learning factors. The main concepts examined in this study include information sources, learning factors, and health communication effectiveness. This research employed an explanatory quantitative approach involving 97 students from Grade X and XI at SMA Sejahtera 1 Depok City. Data were collected through a survey using a Google Form questionnaire and analyzed using multivariate analysis. The results indicate that information sources have a direct and significant effect on both learning factors and the effectiveness of health communication. Learning factors also have a direct and significant effect on the effectiveness of health communication. However, learning factors do not mediate the relationship between information sources and health communication effectiveness. Future studies are recommended to involve a larger sample size and adopt a mixed-methods approach to allow for comparative analysis, such as multi-group analysis.
Co-Authors Agustinus, Ferdinand Ahmad Badari Burhan Andriyani, Monica Anggraeni, Diana Anisti Aprilyanti Pratiwi Diah Febrina Diana Anggraeni Diana Anggraeni Engliana, Engliana Fatiha, Raisha Aulia Fitri Sarasati M Imaliya Maria Harliyono Muctar, Shanon Riesva Natasya Muhammad Rayhan Muthia Karina Nathalia Perdhani Soemantri Nufindra, Ardin Pudji Muljono Putri, Triana Rawi, Muhammad Farhan Rustono - Susie Sugiarti Tururaja, Tresia Sonya Vladya Giana Tasha Wahyuddin