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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication JURNAL EDUCATION AND DEVELOPMENT Gema Wiralodra JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Pendidikan dan Konseling Coverage: Journal of Strategic Communication Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Informasi Pengabdian Masyarakat
Utomo Hadibroto, Joko
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal Informasi Pengabdian Masyarakat

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Pendampingan dalam Produksi Konten Media Sosial Pelaku Usaha di Kecamatan Tamansari, Kabupaten Bogor Joko Utomo Hadibroto; Aprilianti Pratiwi; Risma Kartika; Dian Nurkholiza Putri; Umi Hanifah
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 3 (2024): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i3.1173

Abstract

Promotional activities are a crucial aspect of marketing products and services in business. With advancements in technology, marketing strategies have evolved towards digital approaches via social media, which offers various advantages for promotion, especially in the culinary industry. Business owners in Tamansari District, Bogor, face challenges due to insufficient digital promotion, resulting in low product visibility. This initiative aims to assist business owners in enhancing digital promotion through social media content production support. The method employed involves guidance from students and faculty members of the Faculty of Communication at Pancasila University. The outcomes, including logo updates, Instagram account creation, WhatsApp Business setup, and Google Maps registration, successfully increased the profile and visibility of the "Ok Snack" business. This initiative is expected to expand market reach and facilitate better consumer interaction.
Co-Authors Agustina, Anna Alfandi, Muhammad Nur Apriliani, Adelia Aprilianti Pratiwi Dewi Fortuna Permatasari Dian Nurdiansyah Dian Nurkholiza Putri Dinda Octaviany Halim, Umar Kaligis, Retor Aquinaldo Wirabuanaputera Mufiidaanaiilaa Alifah Soetrisno Nada Sofiyani Noermansyah, Azriel Adam Novanski, Bintang Zamani Nurul Hidayat Risma Kartika Umi Hanifah