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All Journal Jurnal Ilmu Lingkungan Jurnal Dinamika Akuntansi Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) The Indonesian Journal of Accounting Research Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Devotion and Empowerment (IJDE) Eastasouth Journal of Effective Community Services "Indonesian Journal of Devotion and Empowerment (IJDE) "
Jati, Kuat Waluyo
UNIVERSITAS NEGERI SEMARANG
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences Other

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Pengoptimalan Branding Produk melalui Platform Desain Canva-Android: Pendekatan Praktis Meningkatkan Perekonomian Desa Kalisalak Rizkyana, Fitrarena Widhi; Jati, Kuat Waluyo; Agustina, Linda; Athoillah, Athoillah
Eastasouth Journal of Effective Community Services Vol 2 No 03 (2024): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v2i03.241

Abstract

Peningkatan perekonomian desa memerlukan strategi yang inovatif, terutama dalam hal pemasaran dan branding produk lokal. Penelitian ini bertujuan untuk mengoptimalkan branding produk melalui platform desain Canva yang dapat diakses melalui perangkat Android, dengan fokus pada Desa Kalisalak sebagai studi kasus. Metode penelitian menggunakan pendekatan praktis memanfaatkan teknologi digital. Implementasi praktis dilakukan dengan melibatkan pelaku ekonomi lokal untuk memperbaiki branding produk mereka. Selain itu, dilakukan juga sesi diskusi dan konsultasi untuk mendapatkan umpan balik langsung dari masyarakat. Hasil yang diharapkan dari penelitian ini adalah peningkatan dalam pemasaran dan penjualan produk-produk lokal Desa Kalisalak. Dengan branding yang lebih kuat dan profesional, diharapkan produk-produk tersebut dapat menarik minat lebih banyak konsumen, baik lokal maupun regional. Dampak jangka panjangnya adalah meningkatnya pendapatan dan kesejahteraan ekonomi bagi masyarakat Desa Kalisalak, serta memperkuat identitas dan keberlanjutan produk lokal di pasar yang semakin kompetitif.
Optimizing Micro-Enterprise Management in the Candi Community to Improve Well-Being and Business Sustainability Jati, Kuat Waluyo; Jannah, Richatul; Rizkyana, Fitrarena Widhi; Pertiwi, Meilani Intan; Fatimah, Tiara Saharani
Indonesian Journal of Devotion and Empowerment Vol. 7 No. 2 (2025): November
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v7i2.34024

Abstract

Ultra-micro enterprises (UMi) in Candi Sub District face fundamental challenges that hinder their business growth, including difficulties in determining an accurate cost of goods sold (COGS), weak financial management, low awareness of the importance of product branding, and limited business legality ownership. This community service program aimed to enhance the managerial capabilities of business owners through interactive training, direct mentoring, and continuous evaluation. The implementation methods included lectures, discussions, QnA sessions, simulations, and mentoring, carried out in three stages: needs analysis, training implementation (COGS and financial management, personal branding, and business legality), and follow-up evaluation and mentoring. The results show an increase in participants' ability to calculate COGS by considering all production costs, which is reflected in a 20.6% increase in understanding based on the pre-post test, as well as the application of simple financial management through the practice of separating business and personal finances which has begun to be implemented by 35 participants. Participants were also able to build a more professional brand identity by developing logos, taglines, packaging, and consistent social media strategies. Additionally, there was an increased awareness of the importance of business legality as a gateway to financing and broader market opportunities. This program has had a positive impact on participants’ professionalism, competitiveness, and business sustainability, and it has the potential to serve as a model for empowering similar business communities.
Co-Authors Agus Wahyudin Asrori Asrori Athoillah Athoillah, Athoillah Ayuntavia, Ayuntavia Bestari Dwi Handayani Fatimah, Tiara Saharani Fitrarena Widhi Rizkyana Hasan Mukhibad Ihlashul’amal, Muhammad Ilmiyana, Wina Indah Fajarini Sri Wahyuningrum, Indah Fajarini Sri Kiswanto Kiswanto Kristi, Nuke Monika Linda Agustina Maylia Pramono Sari Muhammad Ihlashul'amal Murtiningsih, Rima Nihayah, Annis Nurfitriana Pertiwi, Meilani Intan Ratieh Widhiastuti Richatul Jannah Rizkyana, Fitrarena Widhi RR. Ella Evrita Hestiandari Setiyani, Nur Anisa’ Subowo Subowo Sularsih, Suci Syaiful Anwar Trisni Suryarini