Article Per Year (5 Year)
p-Index From 2021 - 2026
1.512
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Ekonomi Undiksha Ekuitas: Jurnal Pendidikan Ekonomi Classroom Action Research Journal (CARJO) Jurnal Pendidikan Ekonomi (JURKAMI) SOCIAL : Jurnal Inovasi Pendidikan IPS Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan SENTRI: Jurnal Riset Ilmiah Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management JURNAL MANAJEMEN DAN BISNIS INDONESIA
Wijaya, Shendy Andrie
Unknown Affiliation
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Pengaruh Promosi Penjualan Buy Two Get One Free terhadap Keputusan Pembelian Produk Mie Sakera Jember Rahmadi, Dedi; Neviyani, Neviyani; Wijaya, Shendy Andrie
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4802

Abstract

This study aims to determine the effect of the Buy Two Get One Free (B2G1F) sales promotion on consumers’ purchasing decisions for Mie Sakera, a local instant noodle brand from Jember. The research uses a quantitative associative approach with an explanatory design to examine the causal relationship between B2G1F promotion (X) and purchasing decision (Y). Data were collected from 35 respondents through questionnaires consisting of eight indicators for sales promotion and six indicators for purchasing decision. The results of the validity and reliability tests indicate that all items are valid and reliable, with Cronbach’s Alpha values of 0.608 (X) and 0.716 (Y). The normality test using Shapiro-Wilk shows that the data meet the normal distribution assumption, while the linearity test confirms a significant linear relationship between the two variables (Sig. Linearity = 0.001). The simple linear regression analysis produces a correlation coefficient (R) of 0.436 and a coefficient of determination (R²) of 0.190, meaning that 19% of purchasing decision variations can be explained by the B2G1F promotion. Furthermore, the regression equation Y = 44.958 + 0.483X with a t-value of 2.787 and Sig. = 0.009 (<0.05) indicates a significant positive effect of the promotion on purchasing decisions. Thus, the B2G1F strategy is proven effective in increasing consumer purchase intention and product attractiveness, suggesting that local brands like Mie Sakera can enhance competitiveness through promotional programs combined with consistent product quality and digital marketing efforts.
ANALISIS IMPLEMENTASI KURIKULUM MERDEKA DI MADRASAH ALIYAH DARUN NAJAH: STUDI KASUS KESELARASAN PENDIDIKAN IPS (EKONOMI) DENGAN-NILAI NILAI AGAMA Fadli, Muhammad; Kurniawan, Moh Usman; Wijaya, Shendy Andrie
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 5 No. 2 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v5i2.6192

Abstract

The Merdeka Curriculum was introduced as an educational reform effort to provide teachers with the flexibility to design contextual and relevant learning, including the integration of religious values into Social Studies subjects, particularly Economics. This study aims to analyze the implementation of the Merdeka Curriculum at Madrasah Aliyah Darun Najah, focusing on the alignment between economic education and Islamic values. This qualitative research adopts a case study approach. Data were collected through in-depth interviews and participatory observations involving the principal, vice principal of curriculum affairs, and social studies teachers. The findings reveal that the implementation of the Merdeka Curriculum at this madrasah has not yet been optimal due to limited teacher understanding, lack of training, and the low academic qualifications of some educators. The learning process remains dominated by one-way lecture methods, which hinder teacher-student interaction and student engagement, and has yet to fully integrate Islamic values into economic education. Therefore, continuous training is needed, not only focusing on the technical aspects of the curriculum but also on pedagogical competence to combine economic education with Islamic principles. Strategies such as role modeling, habituation, and moral guidance are recommended to support the internalization of religious values in the learning process. ABSTRAKKurikulum Merdeka hadir sebagai upaya pendidikan dengan memberikan kebebasan kepada guru dalam merancang pembelajaran yang kontekstual dan relevan, termasuk integrasi nilai-nilai agama dalam mata pelajaran Ilmu Pengetahuan Sosial (IPS), khususnya Ekonomi. Penelitian ini bertujuan untuk menganalisis implementasi Kurikulum Merdeka di Madrasah Aliyah Darun Najah, dengan fokus pada keselarasan antara pendidikan ekonomi dan nilai-nilai agama. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam dan observasi partisipatif terhadap kepala madrasah, waka kurikulum, dan guru IPS. Hasil penelitian menunjukkan bahwa implementasi Kurikulum Merdeka di madrasah ini belum berjalan optimal karena keterbatasan pemahaman guru, kurangnya pelatihan, dan rendahnya kualifikasi akademik beberapa pengajar. Pembelajaran masih didominasi metode ceramah satu arah, yang menghambat interaksi dan keaktifan siswa serta belum sepenuhnya mengintegrasikan nilai-nilai keislaman dalam materi ekonomi. Untuk itu, diperlukan pelatihan berkelanjutan yang tidak hanya menekankan aspek teknis kurikulum, tetapi juga kemampuan pedagogis dalam menyatukan pendidikan ekonomi dengan prinsip-prinsip ajaran Islam. Strategi seperti keteladanan, pembiasaan, dan pemberian nasihat direkomendasikan untuk mendukung internalisasi nilai-nilai agama dalam proses pembelajaran.
IMPLEMENTATION OF TALKING STICK MODEL IN ECONOMICS TO FOSTER INDEPENDENCE OF GRADE XI STUDENTS AT MA MIFTAHUL ULUM SUREN Umami, Lisa; Cahyono, Arie Eko; Wijaya, Shendy Andrie
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5323

Abstract

This study explores the implementation of the Talking Stick learning model in the Economics subject and its role in fostering student character in Grade XI at MA Miftahul Ulum Suren. The research stems from the growing need to integrate character education into classroom learning in a meaningful and contextual manner. Using a qualitative approach and a case study design, data were collected through observation, in-depth interviews, and documentation. The findings reveal that the Talking Stick model encourages active student participation and cultivates key character traits such as responsibility, honesty, self-confidence, cooperation, and discipline. Classroom dynamics showed significant behavioral shifts, especially in students’ willingness to express opinions and take turns respectfully. Supporting documents such as lesson plans, teacher journals, and photos indicate well-structured planning and consistent implementation. The study concludes that the Talking Stick model is not only effective for delivering Economics material but also instrumental in instilling social values and positive behaviors. It is particularly suitable for religious-based schools seeking to strengthen character development alongside academic learning. The study recommends that educators adopt active and participatory models to enhance both instructional quality and moral education.
Analisis Strategi Pemasaran Usaha Kerajinan Tangan (Handmade) dalam Meningkatkan Pendapatan Usaha Mikro, Kecil dan Menengah (UMKM) di PKBM Al-Fayyad Mudia, Beli Siska; Susilo, David K; Wijaya, Shendy Andrie
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 02 (2025): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v12i02.4065

Abstract

Penelitian ini bertujuan menganalisis strategi pemasaran kerajinan tangan (handmade) dalam meningkatkan pendapatan Usaha Mikro, Kecil, dan Menengah (UMKM) di PKBM Al Fayyad. Metode penelitian menggunakan pendekatan kualitatif dengan analisis SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman. Hasil penelitian menunjukkan bahwa strategi S-O (Strength-Opportunity) yang memaksimalkan keterampilan dan kualitas produk, memperluas jaringan reseller, memanfaatkan media digital, meningkatkan layanan, dan membangun personal branding paling relevan bagi UMKM PKBM Al Fayyad. Strategi W-O (Weakness-Opportunity) dilakukan melalui intensifikasi promosi, penetapan lokasi strategis, dan pendampingan keterampilan; strategi S-T (Strength-Threat) dengan menonjolkan keunikan produk dan ide kolaborasi; serta strategi W-T (Weakness-Threat) dengan memperbarui produk sesuai tren. Implementasi strategi ini terbukti meningkatkan pendapatan UMKM di PKBM Al Fayyad.
Co-Authors Cahyono, Arie Eko Hilmiyah, Arifatul Kurniawan, Moh Usman Lisa Umami Mudia, Beli Siska Muhammad Fadli Mustofa, Amir Neviyani Neviyani, Neviyani Novi W, Roro Aditya Rahmadi, Dedi Roro Aditya Novi Wardhani Saputra, Oki Wahyudi Saputri, Septyalina Dian Sari, Devi Septiani Ratna Susilo, David K Syah, Mohammad Hendrik Firman