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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Bibliotika : Jurnal Kajian Perpustakaan dan Informasi Building of Informatics, Technology and Science Indonesian Journal of Community Services Journal of Information Systems and Informatics International Journal of Advances in Data and Information Systems Journal of Community Service and Empowerment Journal of System and Computer Engineering Journal of Applied Data Sciences Literatify : Trends in Library Development Journal of Economics and Management Scienties
Fahmi, Faisal
Universitas Airlangga
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Library & Information Science Social Sciences Other

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Journal : Literatify : Trends in Library Development

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Marketing of Library and Information Services Through Website: a Case Study on the Official Website of Tengku Anis Library, UITM Kelantan Branch, Malaysia Faisal Fahmi; Nila Arofa’ina
Literatify: Trends in Library Developments Conference Papers of the Hybrid International Conference on Library and Information Science (HICoLIS
Publisher : UPT Perpustakaan UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/literatify.vi.42722

Abstract

The purpose of writing this article is to find out how the implementation of library marketing and information services carried out by the Tengku Anis Library UiTM Kelantan. The method used is a literature study of scientific articles relevant to the topic and observation on the Tengku Anis Library website. The results show that library marketing activities and information services are carried out by Tengku Anis Library. One of the media is the official website as a form of their adaptation to technological developments. In conducting information marketing activities, the process starts from analyzing market opportunities, selecting target markets, developing a marketing mix, and developing marketing strategies and managing marketing programs. They have implemented these four steps so that the marketing process until the product reaches the library users can take place well. However, there is one thing that is still lacking in the process, which is the relatively lacking aspect of market segmentation. The author recommends conducting more specific market segmentation activities so that the intended market is more appropriate so that the product can be used evenly.
English English Hasyim, Fayyaz Mubarak; Faisal Fahmi
Literatify: Trends in Library Developments Vol 5 No 1 (2024): MARCH
Publisher : UPT Perpustakaan UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/literatify.v5i1.44458

Abstract

In today's digitally inundated era, accessing information is more accessible yet challenging due to the sheer volume available. This article underscores the pivotal role of VSM in managing vast data and enhancing retrieval accuracy by ranking documents based on query similarity. Term normalization, a part of VSM development, standardizes words for indexing, improving accuracy by addressing word variations. The study's methodology involved a systematic literature review, data collection via electronic databases, and thematic analysis. The research findings highlight vital aspects: the fundamentals of information retrieval systems, the working principle of VSM in document sorting, and the process of term normalization. Various methods within term normalization, such as tokenizing, filtering, stemming, and term weighting (e.g., TF, IDF, Cosine Similarity), are elucidated for refining document relevance. Discussions underscore the impact of term normalization on information retrieval, emphasizing heightened accuracy, efficiency, and reduced error rates. In the research paper, five studies that showcased successful applications of VSM across diverse domains were referenced. These domains included karaoke song searches, thesis examiner selection, pest identification in rice plants, hadith interpretation, and library material searches. Each study demonstrated the effectiveness and versatility of VSM in solving various problems in different fields. In conclusion, VSM emerges as a potent tool in managing information overload, particularly when coupled with normalization techniques. The studies reviewed illustrate VSM's efficacy in delivering precise results, affirming its status as a preferred method in information retrieval systems due to its accuracy and effectiveness.
Co-Authors Ab Hamid, Siti Hafizah Abdul Rashid, Razailin Adira Novanda Widyasari Anggraini, Handari Niken Anindi Alfi Syahrina Anisia Zulia Rahma Dewi Atmaja, Sigit Tri Aysya, Alf Arira Ananta Bunga Anggraini Mahameru Erwandi Erwandi Fatmawati, Riyana Qori Fitri Mutia, Fitri Fuji Lestari, Nur Laili Indah Halim, Yunus Abdul Hanindia Aisyah Rosanti Harun, Rodyah Mulyani Hasyim, Fayyaz Mubarak Hema Subramaniam Irdiana Rahma Kurniawati Jannah, Qonita Miftahul Kurniawan, Yanuar Dwi Lisa Mauludia Sari Mahadewi, Mega Putri Maidalena Maidalena, Maidalena Muhammad, Rizqi Nur Muharani, Ari Ati Putri Naraya, Tri Vani Diah Nila Arofa’ina Nizar, Niken Nuzulia Pratiwi, Ajeng Mustika Pratiwi, Bertha Niken Ayu Puti Hanalya Rengganis Putri Nur Amalia Ragil Tri Atmi, Ragil Tri Rahuna, Daif Rizqon Fajar Sugeng Riyadi Syamsi, Nur Khalisha Tambunan, Khairina Wang, Feng-Jian Yuliani, Silvia Putri Yuwinanto, Helmy Prasetyo Zainab Zainab Zakkiya Farah Nadiya Santoso Zulfatun Sofiyani