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All Journal Equator Journal of Management and Entrepreneurship Journal of Consumer Science Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat International Journal of Financial, Accounting, and Management Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Formosa Journal of Multidisciplinary Research (FJMR) Student Journal of Business and Management (SJBM) Management Analysis Journal
Hadi, Effed Darta
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Religion Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Effect of Electronic Word of Mounth (E-WOM), Product Quality and Price Perception of Repurchase Intention of Skincare Products on the Tiktok Shop Application Fakhirah; Hadi, Effed Darta
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8546

Abstract

The purpose of this research is to determine the influence of Electronic Word of Mount (E-Wom), Product Quality and Price Perception on Repurchase Intention for Skincare Products on the Tiktok Shop Application. Descriptive qualitative with survey design is the type of research used. This research is a type of quantitative research that uses data collection techniques in the form of questionnaires or surveys whose results are analyzed statistically using the SPSS 23 data analysis model. The sample in this research was 160 with respondents in the category of having purchased skincare products on the Tiktok Shop application. The research results show that E-WOM has an insignificant influence on repurchase intention on skincare products in the Tiktok application, while product quality has a significant influence on repurchase intention on skincare products in the Tiktok Shop application and price perception has a significant influence on repurchase intention on skincare products in TikTok Shop application.
Exploring the impact of social influence and halal certification on repurchase intention: The mediating role of trust in online purchases of imported halal food in Indonesia Syaefulloh, Syaefulloh; Alfansi, Lizar; Hadi, Effed Darta; Salim, Muhartini
International Journal of Financial, Accounting, and Management Vol. 6 No. 4 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v6i4.2848

Abstract

Purpose: This study aims to analyze the influence of Social Influence and Halal Certification on Repurchase Intention, with Trust as a moderating variable in the online purchase of imported halal food in Indonesia. Methods: The sample consisted of 260 consumers who made online purchases of imported halal food in Indonesia. Data collection was conducted via a Google Form survey distributed online to respondents. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to test the research hypotheses. Results: The results indicate that Performance Expectancy (PE) significantly positively influences trust (TR). Social Influence (SI) significantly impacts Trust (TR), strongly shaping consumer confidence. Halal Certification plays a significant role in enhancing consumer trust regarding online purchases of imported halal food. Consumer Trust (TR) significantly affects Repurchase Intention (RI). SI also significantly influenced RI. Although Halal Certification (HC) boosts consumer trust in product quality, its effect on RI is not significant. SI significantly impacts RI through the mediation of trust. HC significantly influenced RI, which was fully mediated by trust. Conclusions: Social Influence and Halal Certification both enhance consumer Trust, which significantly drives Repurchase Intention, with Trust fully mediating the effect of Halal Certification and partially mediating the effect of Social Influence, while Halal Certification alone does not directly influence repurchase behavior. Limitations: This study has limitations regarding the sample, which only includes consumers from urban areas, necessitating caution in generalizing the findings to rural populations. Additionally, cultural factors and religiosity impacting trust were not included as control variables.    Contribution: This study provides practical insights for e-commerce businesses and halal food importers regarding the importance of halal certification and social influence in shaping consumer trust and repurchase intention. Furthermore, it enriches the literature on Muslim consumer behavior in the digital context. Novelty: This research contributes new insights by examining the role of trust as a moderating variable in online purchases of imported halal food, a relatively under-researched area, particularly in Indonesia, the country with the largest Muslim population in the world.
ANALISIS CUSTOMER LOYALTY PADA SEKTOR PERBANKAN DI INDONESIA DITINJAU DARI BEBERAPA VARIABEL Frety, Novaria; Salim, Muhartini; Hadi, Effed Darta; Anggarawati, Sularsih
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 2 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i2.71979

Abstract

Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh service quality dan trust terhadap customer loyalty pada sektor perbankan di Indonesia khususnya pada 10 bank umum dan 3 bank digital terbesar berdasarkan dari total aset tahun 2022 dengan customer satisfaction sebagai variabel mediasi dengan jumlah sampel sebanyak 383 nasabah. Dalam penelitian ini, Structural Equation Model dengan Program Lisrel 8.8. Hasil penelitian menunjukkan bahwa: (1) service quality berpengaruh secara positif dan signifikan terhadap customer satisfaction, (2) trust berpengaruh secara positif dan signifikan terhadap customer satisfaction, (3) service quality berpengaruh secara positif dan signifikan terhadap customer loyalty, (4) trust berpengaruh secara negatif dan signifikan terhadap customer loyalty, (5) customer satisfaction berpengaruh secara positif dan signifikan terhadap customer loyalty, (6) Customer satisfaction dalam memediasi pengaruh service quality terhadap customer loyalty memiliki pengaruh yang signifikan.  Peran  mediasi  dari  variabel customer  satisfaction  dalam  menjembatani pengaruh antara variabel service quality terhadap customer loyalty adalah partial mediated. Oleh karena itu tanpa adanya variabel customer satisfaction sebagai mediasi, variabel  service  quality tetap  berpengaruh terhadap  customer  loyalty,  dan (6) Customer satisfaction memiliki pengaruh yang signifikan dalam memediasi pengaruh trust terhadap customer loyalty. Peran  mediasi  dari  variabel  customer satisfaction dalam  menjembatani  pengaruh antara variabel trust terhadap customer  loyalty  adalah  full  mediated.  Hasil  ini  menunjukkan  bahwa  variabel trust mampu memberikan pengaruh terhadap variabel customer  loyalty melalui mediasi variabel customer satisfaction.  
Green Perceived Quality Impact on Purchase Intention: Roles of Awareness and Value Alfina Priyanidewi, Pipin; Hadi, Effed Darta
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.27601

Abstract

This study examines the influence of green perceived quality on green purchase intention in the skincare industry. As consumers increasingly demand environmentally responsible products, understanding the drivers of green consumer behavior becomes essential. This research investigates the relationship between green perceived quality and green purchase intention through green perceived value, with environmental awareness acting as a moderating variable. A quantitative method was employed through an online survey distributed to 270 purposively selected consumers of Avoskin, a skincare brand in Indonesia. Data were analyzed using Structural Equation Modeling with Partial Least Squares. The results indicate that green perceived quality significantly effects green purchase intention, both directly and through green perceived value. Moreover, environmental Awareness strengthens the relationship between Green Perceived Quality and Green Purchase Intention. This study contributes to the understanding of green consumer behavior by highlighting the dual role of Green Perceived Value and Environmental Awareness. Practical implications include guidance for skincare marketers to enhance consumer perception and awareness, thereby increasing purchase intention toward sustainable cosmetic products.
Pengaruh Product Quality dan Brand Image Terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction pada Produk Skincare Skintific di Indonesia Aprina, Natasya; Hadi, Effed Darta
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1452

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh product quality dan brand image terhadap repurchase intention yang dimediasi oleh customer satisfaction. Penelitian ini merupakan jenis penelitian kuantitatif yang menggunakan teknik pengumpulan data berupa kuesioner atau survey yang hasilnya dianalisis secara statistik dengan menggunakan model analisis data SEM oleh software smartPLS 4.0. Sampel pada penelitian ini berjumlah 222 dengan responden yang berkategori pernah melakukan pembelian produk Skincare Skintific. Hasil penelitian menunjukkan bahwasanya brand image memiliki peran penting dalam membentuk repurchase intention. Sedangkan variabel product quality dalam penelitian ini tidak mempunyai pengaruh secara langsung terhadap repurchase intention. Variabel product quality mempunyai pengaruh tidak langsung terhadap repurchase intention, dalam hal ini dimediasi oleh variabel customer satisfaction.
Pengaruh Flash Sale, Live Streaming Dan Hedonic Shopping Motivation Terhadap Impulse Buying (Study Pembelian Produk Berrybenka Pada Pengguna Aplikasi Shopee) Septiyani, Septiyani; Hadi, Effed Darta
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1505

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh flash sale, live streaming dan hedonic shopping motivation terhadap impulse buying pada pembelian produk berrybenka pada pengguna aplikasi shopee. Sampel dalam penelitian ini sebanyak 220 orang konsumen yang melakukan pembelian produk Berrybenka, pengumpulan data dilakukan dengan menggunakan kuesioner melalui google form. Hasil penelitian flash sale memiliki pengaruh positif tidak signifikan terhadap impulse buying hal ini mengindiaksikan bahwaya flash sale yang dilakukan Berrybenka belum mampu meningkatkan pembelian impulse karena waktu yang pendek dan produk yang terbatas. Live streaming mampu meningkatkan impulse buying konsumen karena dengan adanya interaksi lansung antara streamer dengan konsumen dapat menciptkan pembelian impulse. Hedonic shopping motivasion mempengaruhi konsumen dalam impulse buying karena konsumen akan langsung membeli produk jika mereka merasakan kebahagian dan kesenangan terhadap produk tersebut.
Co-Authors Alfansi, Lizar Alfina Priyanidewi, Pipin Aprina, Natasya Bisma, Reindra Prasista Fakhirah Fiona, Febzi Frety, Novaria Martiza, Sharon Rivani Muhartini Salim Nasution Nasution Pareke, Fachrudin JS Praningrum, Praningrum Putri, Indri Destika Putri, Nuraisyah Septiyani Septiyani, Septiyani Sri Adji Prabawa, Sri Adji Sularsih Anggarawati Syaefulloh Vebriyanto, Sigit Willy Abdillah Zein, Fikrul Umam