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All Journal Equator Journal of Management and Entrepreneurship Media Ekonomi dan Manajemen JURNAL MANAJEMEN MOTIVASI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat International Journal of Financial, Accounting, and Management Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Entrepreneurship & Business Formosa Journal of Multidisciplinary Research (FJMR) Student Journal of Business and Management (SJBM) Management Analysis Journal
Hadi, Effed Darta
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Religion Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Green Perceived Quality Impact on Purchase Intention: Roles of Awareness and Value Alfina Priyanidewi, Pipin; Hadi, Effed Darta
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.27601

Abstract

This study examines the influence of green perceived quality on green purchase intention in the skincare industry. As consumers increasingly demand environmentally responsible products, understanding the drivers of green consumer behavior becomes essential. This research investigates the relationship between green perceived quality and green purchase intention through green perceived value, with environmental awareness acting as a moderating variable. A quantitative method was employed through an online survey distributed to 270 purposively selected consumers of Avoskin, a skincare brand in Indonesia. Data were analyzed using Structural Equation Modeling with Partial Least Squares. The results indicate that green perceived quality significantly effects green purchase intention, both directly and through green perceived value. Moreover, environmental Awareness strengthens the relationship between Green Perceived Quality and Green Purchase Intention. This study contributes to the understanding of green consumer behavior by highlighting the dual role of Green Perceived Value and Environmental Awareness. Practical implications include guidance for skincare marketers to enhance consumer perception and awareness, thereby increasing purchase intention toward sustainable cosmetic products.
Pengaruh Product Quality dan Brand Image Terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction pada Produk Skincare Skintific di Indonesia Aprina, Natasya; Hadi, Effed Darta
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1452

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh product quality dan brand image terhadap repurchase intention yang dimediasi oleh customer satisfaction. Penelitian ini merupakan jenis penelitian kuantitatif yang menggunakan teknik pengumpulan data berupa kuesioner atau survey yang hasilnya dianalisis secara statistik dengan menggunakan model analisis data SEM oleh software smartPLS 4.0. Sampel pada penelitian ini berjumlah 222 dengan responden yang berkategori pernah melakukan pembelian produk Skincare Skintific. Hasil penelitian menunjukkan bahwasanya brand image memiliki peran penting dalam membentuk repurchase intention. Sedangkan variabel product quality dalam penelitian ini tidak mempunyai pengaruh secara langsung terhadap repurchase intention. Variabel product quality mempunyai pengaruh tidak langsung terhadap repurchase intention, dalam hal ini dimediasi oleh variabel customer satisfaction.
Pengaruh Flash Sale, Live Streaming Dan Hedonic Shopping Motivation Terhadap Impulse Buying (Study Pembelian Produk Berrybenka Pada Pengguna Aplikasi Shopee) Septiyani, Septiyani; Hadi, Effed Darta
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1505

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh flash sale, live streaming dan hedonic shopping motivation terhadap impulse buying pada pembelian produk berrybenka pada pengguna aplikasi shopee. Sampel dalam penelitian ini sebanyak 220 orang konsumen yang melakukan pembelian produk Berrybenka, pengumpulan data dilakukan dengan menggunakan kuesioner melalui google form. Hasil penelitian flash sale memiliki pengaruh positif tidak signifikan terhadap impulse buying hal ini mengindiaksikan bahwaya flash sale yang dilakukan Berrybenka belum mampu meningkatkan pembelian impulse karena waktu yang pendek dan produk yang terbatas. Live streaming mampu meningkatkan impulse buying konsumen karena dengan adanya interaksi lansung antara streamer dengan konsumen dapat menciptkan pembelian impulse. Hedonic shopping motivasion mempengaruhi konsumen dalam impulse buying karena konsumen akan langsung membeli produk jika mereka merasakan kebahagian dan kesenangan terhadap produk tersebut.
The Influence of Proactive Personality and Emotional Intelligence on Career Adaptability Through Self-Efficacy as a Mediator Febrianti, Nelvita; Widodo, Slamet; Hadi, Effed Darta
Journal of Entrepreneurship & Business Vol. 7 No. 1 (2026): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.8051

Abstract

Purpose: his study examines how proactive personality and emotional intelligence influence career adaptability, with self-efficacy as a mediating variable among employees of Bank Bengkulu. The research offers novelty by integrating both personal traits and emotional competencies within a single framework to explain adaptive career behavior in a highly dynamic banking environment. Method: A quantitative explanatory design was employed using a survey of 440 employees from 10 Bank Bengkulu branches. Data were analyzed through Partial Least Squares Structural Equation Modeling (SEM-PLS) to test direct and mediating relationships among proactive personality, emotional intelligence, self-efficacy, and career adaptability. Result: The findings reveal that proactive personality and emotional intelligence positively affect career adaptability, both directly and indirectly through self-efficacy. Self-efficacy serves as a significant psychological bridge linking personal traits to adaptive career outcomes. Future research should explore this model across different organizational contexts and include additional mediating factors such as resilience or organizational support.
Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs Wiardi, Akram Harmoni; Hadi, Effed Darta; Novrianda, Herry
Media Ekonomi dan Manajemen Vol 35, No 1 (2020): Competitive Challenges Facing Indonesia in the Global Economy
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.347 KB) | DOI: 10.24856/mem.v35i1.1175

Abstract

The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue. The objectives of this research is to examine the antecedents of customer loyalty specifically on store loyalty. We operate survey method to gather primary data. The focus of the research is to examine the effect of perceived value, store image, and customer satisfaction on store loyalty. The results indicate that customer who perceive low perception of procedural switching costs and high perception of procedural switching costs experienced different perception in their perceived value on customer satisfaction, perceived value on loyalty, and store image on customer satisfaction. The results shows that the perceived value, store image, and customer satisfaction has a positive and significant relationship of store loyalty in the different perception of procedural switching costs. Furthermore, procedural switching costs play a significant role in moderating the relationship between customer satisfaction and store loyalty. There was an indirect effect in the relationship between perceived value and store loyalty, which was mediated by customer satisfaction. The indirect effect of the relationship between store image and store loyalty was also proven to be mediated by the customer satisfaction.
Analisis Pengaruh Service Quality, Perceived Value Dan Institution Image Terhadap Kepuasan Mahasiswa Universitas Bengkulu Saputra, Kurniawan; Hadi, Effed Darta; Anggarawati, Sularsih
Student Journal of Business and Management Vol. 8 No. 2 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i2.33274

Abstract

This research was conducted to obtain an overview of service quality at Bengkulu University by linking it to various aspects as implications of the implementation of quality services. The aim of this research is to analyze the influence of service quality, perceived value, and institutional image on student satisfaction at Bengkulu University. The population of this research is Bengkulu University students from various faculties who have studied for at least 2 semesters (third semester and above). The sampling method that collects data is purposive. The sample size was 268 respondents. The research results found that: 1) Service quality has a positive and significant influence on student satisfaction at Bengkulu University. This means that the better the quality of educational services, the better the satisfaction of Bengkulu University students. 2). Perceived value has a positive influence on student satisfaction at Bengkulu University. This means that if the perceived value increases, student satisfaction will increase. 3). The image of the institution has a positive effect on student satisfaction at Bengkulu University. This means that improving the image of the institution will have an impact on increasing student satisfaction at Bengkulu University. 4). Service quality, perceived value, and institutional image have a positive influence on Bengkulu University student satisfaction.
Do Shopping Lifestyle, Price Discount, and Positive Emotion Influence Impulse Buying? An Empirical Analysis of the Indonesian Fashion Industry Zein, Fikrul Umam; Hadi, Effed Darta
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.13032

Abstract

Purpose: This study aims to examine the effect of shopping lifestyle, price discount, and positive emotion on impulse buying, as well as the mediating role of positive emotion in the relationship between shopping lifestyle and price discount on impulse buying in the Indonesian fashion industry.Method: This research employs a quantitative approach by collecting primary data through questionnaires distributed via Google Forms. The study involved 350 Erigo customers who had made impulsive purchases of Erigo products, selected using the incidental sampling method. The collected data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach, utilizing SmartPLS 3 software.Result: The findings of this study indicate that shopping lifestyle and positive emotion have a direct, positive, and significant impact on impulse buying. However, price discount does not directly influence impulse buying. Nevertheless, positive emotion successfully mediates the effect of price discount on impulse buying and also mediates the effect of shopping lifestyle on impulse buying positively and significantly.Practical Implications for Economic Growth and Development: The results of this study provide strategic insights for fashion brands, particularly local fashion brands, to enhance sales by leveraging internal factors such as positive emotion and shopping lifestyle, as well as external factors like price discounts. These strategies can increase consumer purchases and, in turn, contribute to economic growth.
Exploring the Green Purchase Intention of Generation Z personal care products: The Role of Environmental Consciousness, Consumer Attitudes, and Religiosity Sari, Putri Ruspida; Hadi, Effed Darta
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7946

Abstract

This study aims to examine the impact of environmental consciousness on green purchasing intentions, as well as the mediating effect of consumer attitudes on the relationship between environmental consciousness and green purchasing intentions. Additionally, it investigates the moderating effect of religiosity on the relationship between consumer attitudes and green purchasing intentions among Generation Z in Indonesia regarding environmentally friendly personal care products. This study utilised quantitative methods, employing a survey administered through Google Forms for data collection. This study utilised a non-probability sampling method, specifically purposive selection, to select 349 respondents from Generation Z in Indonesia, with data analysed using Smart PLS software version 4.1.1.2. This study's findings indicate that environmental consciousness positively and significantly influences green purchasing intentions and consumer sentiments. Consumer attitudes exert a favorable and significant influence on green purchasing intentions and can mitigate the link between environmental consciousness and green purchase intentions. Nonetheless, religiosity exerts a negligible and insignificant influence on moderating the link between consumer views and intentions to purchase green products.
The Role Of Brand Trust In Product Quality In Influencing Repurchase Intention For Skintific Products (A Study of Generation Z Consumers) Tiara Shely Winata; Hadi, Effed Darta
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8905

Abstract

This study investigates the relationship between product quality, brand trust, and repurchase intention among Generation Z consumers of Skintific products. Using a quantitative approach, data were collected through an online survey with a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The findings show that product quality positively and significantly influences both brand trust and repurchase intention. Brand trust also partially mediates the relationship between product quality and repurchase intention. These results emphasize the importance of maintaining product quality and strengthening brand trust to encourage customer loyalty. Keywords: Product Quality; Brand Trust; Repurchase Intention
Co-Authors Alfansi, Lizar Alfina Priyanidewi, Pipin Aprina, Natasya Bisma, Reindra Prasista Fakhirah Febrianti, Nelvita Fiona, Febzi Frety, Novaria Herry Novrianda Kurniawan Saputra Muhartini Salim Nasution Nasution Pareke, Fachrudin JS Praningrum, Praningrum Putri, Indri Destika Putri, Nuraisyah Sari, Putri Ruspida Septiyani Septiyani, Septiyani Slamet Widodo Sri Adji Prabawa, Sri Adji Sularsih Anggarawati Syaefulloh Tiara Shely Winata Vebriyanto, Sigit Wiardi, Akram Harmoni Willy Abdillah Zein, Fikrul Umam