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Exploring the impact of social influence and halal certification on repurchase intention: The mediating role of trust in online purchases of imported halal food in Indonesia Syaefulloh, Syaefulloh; Alfansi, Lizar; Hadi, Effed Darta; Salim, Muhartini
International Journal of Financial, Accounting, and Management Vol. 6 No. 4 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v6i4.2848

Abstract

Purpose: This study aims to analyze the influence of Social Influence and Halal Certification on Repurchase Intention, with Trust as a moderating variable in the online purchase of imported halal food in Indonesia. Methods: The sample consisted of 260 consumers who made online purchases of imported halal food in Indonesia. Data collection was conducted via a Google Form survey distributed online to respondents. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to test the research hypotheses. Results: The results indicate that Performance Expectancy (PE) significantly positively influences trust (TR). Social Influence (SI) significantly impacts Trust (TR), strongly shaping consumer confidence. Halal Certification plays a significant role in enhancing consumer trust regarding online purchases of imported halal food. Consumer Trust (TR) significantly affects Repurchase Intention (RI). SI also significantly influenced RI. Although Halal Certification (HC) boosts consumer trust in product quality, its effect on RI is not significant. SI significantly impacts RI through the mediation of trust. HC significantly influenced RI, which was fully mediated by trust. Conclusions: Social Influence and Halal Certification both enhance consumer Trust, which significantly drives Repurchase Intention, with Trust fully mediating the effect of Halal Certification and partially mediating the effect of Social Influence, while Halal Certification alone does not directly influence repurchase behavior. Limitations: This study has limitations regarding the sample, which only includes consumers from urban areas, necessitating caution in generalizing the findings to rural populations. Additionally, cultural factors and religiosity impacting trust were not included as control variables.    Contribution: This study provides practical insights for e-commerce businesses and halal food importers regarding the importance of halal certification and social influence in shaping consumer trust and repurchase intention. Furthermore, it enriches the literature on Muslim consumer behavior in the digital context. Novelty: This research contributes new insights by examining the role of trust as a moderating variable in online purchases of imported halal food, a relatively under-researched area, particularly in Indonesia, the country with the largest Muslim population in the world.
ANALISIS CUSTOMER LOYALTY PADA SEKTOR PERBANKAN DI INDONESIA DITINJAU DARI BEBERAPA VARIABEL Frety, Novaria; Salim, Muhartini; Hadi, Effed Darta; Anggarawati, Sularsih
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 2 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i2.71979

Abstract

Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh service quality dan trust terhadap customer loyalty pada sektor perbankan di Indonesia khususnya pada 10 bank umum dan 3 bank digital terbesar berdasarkan dari total aset tahun 2022 dengan customer satisfaction sebagai variabel mediasi dengan jumlah sampel sebanyak 383 nasabah. Dalam penelitian ini, Structural Equation Model dengan Program Lisrel 8.8. Hasil penelitian menunjukkan bahwa: (1) service quality berpengaruh secara positif dan signifikan terhadap customer satisfaction, (2) trust berpengaruh secara positif dan signifikan terhadap customer satisfaction, (3) service quality berpengaruh secara positif dan signifikan terhadap customer loyalty, (4) trust berpengaruh secara negatif dan signifikan terhadap customer loyalty, (5) customer satisfaction berpengaruh secara positif dan signifikan terhadap customer loyalty, (6) Customer satisfaction dalam memediasi pengaruh service quality terhadap customer loyalty memiliki pengaruh yang signifikan.  Peran  mediasi  dari  variabel customer  satisfaction  dalam  menjembatani pengaruh antara variabel service quality terhadap customer loyalty adalah partial mediated. Oleh karena itu tanpa adanya variabel customer satisfaction sebagai mediasi, variabel  service  quality tetap  berpengaruh terhadap  customer  loyalty,  dan (6) Customer satisfaction memiliki pengaruh yang signifikan dalam memediasi pengaruh trust terhadap customer loyalty. Peran  mediasi  dari  variabel  customer satisfaction dalam  menjembatani  pengaruh antara variabel trust terhadap customer  loyalty  adalah  full  mediated.  Hasil  ini  menunjukkan  bahwa  variabel trust mampu memberikan pengaruh terhadap variabel customer  loyalty melalui mediasi variabel customer satisfaction.  
Green Perceived Quality Impact on Purchase Intention: Roles of Awareness and Value Alfina Priyanidewi, Pipin; Hadi, Effed Darta
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.27601

Abstract

This study examines the influence of green perceived quality on green purchase intention in the skincare industry. As consumers increasingly demand environmentally responsible products, understanding the drivers of green consumer behavior becomes essential. This research investigates the relationship between green perceived quality and green purchase intention through green perceived value, with environmental awareness acting as a moderating variable. A quantitative method was employed through an online survey distributed to 270 purposively selected consumers of Avoskin, a skincare brand in Indonesia. Data were analyzed using Structural Equation Modeling with Partial Least Squares. The results indicate that green perceived quality significantly effects green purchase intention, both directly and through green perceived value. Moreover, environmental Awareness strengthens the relationship between Green Perceived Quality and Green Purchase Intention. This study contributes to the understanding of green consumer behavior by highlighting the dual role of Green Perceived Value and Environmental Awareness. Practical implications include guidance for skincare marketers to enhance consumer perception and awareness, thereby increasing purchase intention toward sustainable cosmetic products.
Pengaruh Product Quality dan Brand Image Terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction pada Produk Skincare Skintific di Indonesia Aprina, Natasya; Hadi, Effed Darta
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1452

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh product quality dan brand image terhadap repurchase intention yang dimediasi oleh customer satisfaction. Penelitian ini merupakan jenis penelitian kuantitatif yang menggunakan teknik pengumpulan data berupa kuesioner atau survey yang hasilnya dianalisis secara statistik dengan menggunakan model analisis data SEM oleh software smartPLS 4.0. Sampel pada penelitian ini berjumlah 222 dengan responden yang berkategori pernah melakukan pembelian produk Skincare Skintific. Hasil penelitian menunjukkan bahwasanya brand image memiliki peran penting dalam membentuk repurchase intention. Sedangkan variabel product quality dalam penelitian ini tidak mempunyai pengaruh secara langsung terhadap repurchase intention. Variabel product quality mempunyai pengaruh tidak langsung terhadap repurchase intention, dalam hal ini dimediasi oleh variabel customer satisfaction.
Pengaruh Flash Sale, Live Streaming Dan Hedonic Shopping Motivation Terhadap Impulse Buying (Study Pembelian Produk Berrybenka Pada Pengguna Aplikasi Shopee) Septiyani, Septiyani; Hadi, Effed Darta
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1505

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh flash sale, live streaming dan hedonic shopping motivation terhadap impulse buying pada pembelian produk berrybenka pada pengguna aplikasi shopee. Sampel dalam penelitian ini sebanyak 220 orang konsumen yang melakukan pembelian produk Berrybenka, pengumpulan data dilakukan dengan menggunakan kuesioner melalui google form. Hasil penelitian flash sale memiliki pengaruh positif tidak signifikan terhadap impulse buying hal ini mengindiaksikan bahwaya flash sale yang dilakukan Berrybenka belum mampu meningkatkan pembelian impulse karena waktu yang pendek dan produk yang terbatas. Live streaming mampu meningkatkan impulse buying konsumen karena dengan adanya interaksi lansung antara streamer dengan konsumen dapat menciptkan pembelian impulse. Hedonic shopping motivasion mempengaruhi konsumen dalam impulse buying karena konsumen akan langsung membeli produk jika mereka merasakan kebahagian dan kesenangan terhadap produk tersebut.
The Influence of Proactive Personality and Emotional Intelligence on Career Adaptability Through Self-Efficacy as a Mediator Febrianti, Nelvita; Widodo, Slamet; Hadi, Effed Darta
Journal of Entrepreneurship & Business Vol. 7 No. 1 (2026): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.8051

Abstract

Purpose: his study examines how proactive personality and emotional intelligence influence career adaptability, with self-efficacy as a mediating variable among employees of Bank Bengkulu. The research offers novelty by integrating both personal traits and emotional competencies within a single framework to explain adaptive career behavior in a highly dynamic banking environment. Method: A quantitative explanatory design was employed using a survey of 440 employees from 10 Bank Bengkulu branches. Data were analyzed through Partial Least Squares Structural Equation Modeling (SEM-PLS) to test direct and mediating relationships among proactive personality, emotional intelligence, self-efficacy, and career adaptability. Result: The findings reveal that proactive personality and emotional intelligence positively affect career adaptability, both directly and indirectly through self-efficacy. Self-efficacy serves as a significant psychological bridge linking personal traits to adaptive career outcomes. Future research should explore this model across different organizational contexts and include additional mediating factors such as resilience or organizational support.
Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs Wiardi, Akram Harmoni; Hadi, Effed Darta; Novrianda, Herry
Media Ekonomi dan Manajemen Vol 35, No 1 (2020): Competitive Challenges Facing Indonesia in the Global Economy
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.347 KB) | DOI: 10.24856/mem.v35i1.1175

Abstract

The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue. The objectives of this research is to examine the antecedents of customer loyalty specifically on store loyalty. We operate survey method to gather primary data. The focus of the research is to examine the effect of perceived value, store image, and customer satisfaction on store loyalty. The results indicate that customer who perceive low perception of procedural switching costs and high perception of procedural switching costs experienced different perception in their perceived value on customer satisfaction, perceived value on loyalty, and store image on customer satisfaction. The results shows that the perceived value, store image, and customer satisfaction has a positive and significant relationship of store loyalty in the different perception of procedural switching costs. Furthermore, procedural switching costs play a significant role in moderating the relationship between customer satisfaction and store loyalty. There was an indirect effect in the relationship between perceived value and store loyalty, which was mediated by customer satisfaction. The indirect effect of the relationship between store image and store loyalty was also proven to be mediated by the customer satisfaction.