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All Journal JURNAL ECONOMIA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Equator Journal of Management and Entrepreneurship Asia-Pacific Management and Business Application JURNAL MANAJEMEN MOTIVASI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat International Journal of Financial, Accounting, and Management Revitalisasi : Jurnal Ilmu Manajemen RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Health and Behavioral Science Journal of Entrepreneurship & Business Jurnal Ekonomi Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Dehasen Untuk Negeri Journal of International Conference Proceedings Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis The Manager Reveiew Multifinance Student Journal of Business and Management (SJBM) Management Analysis Journal
Hadi, Effed Darta
University Of Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Public Health Social Sciences Other

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Critical Review: Factors Affecting Online Purchase Intention Generation Z Veybitha, Yolanda; Alfansi, Lizar; Salim, Muhartini; Darta, Effed
Journal of International Conference Proceedings Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1162

Abstract

This review aims to examine in depth what factors influence Generation Z's online purchase intention. In addition, the author also examines the online shopping research framework model as a reference to be developed in further research. The author collects the results of previous studies regarding online purchase intentions for 10 years (2011 – 2021) from various international journal sources. Based on the results of previous studies, the research model framework uses TAM (Technology Acceptence Model) variables, trust, social factors, security, and website quality. The main finding in previous research shows that the security factor greatly determines a person's online purchase intention. The security factor here is not just a product guarantee to consumers, but also about consumer data that is not easily hacked by irresponsible parties. The convenience of the payment system also influences online purchase intentions. In addition, utilitarian and hedonic motives encourage individuals to make online purchases. The utilitarian motive is concerned with consumer needs, while the hedonic motive emphasizes pleasure.
Creation of an E-Commerce Website as a Media for Promoting Fish Skin Processing SME Products in the Malabero Village Fishermen Group, Bengkulu City Febzi Fiona; Effed Darta Hadi; Rina Suthia Hayu
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i4.5326

Abstract

The portrait of fishermen's life is often found in several coastal areas, where fishermen who borrow capital from middlemen, in addition to having to pay principal loans and interest, are also not allowed to sell their fish catches to the fish auction site (TPI), but must go to the middlemen at meager prices. Meanwhile, the middlemen sell it to the TPI at a very profitable market price. The fate of traditional fishermen in the hands of middlemen is of course complicated and hinders the fishermen's desire to control and develop their business and improve their welfare. To break the chain of problems of traditional fishermen, in the Malabero sub-district, Bengkulu City, the Malabero Fishermen's Group was formed with the hope of improving the welfare of its members. One of the efforts that have been made is to process fish skin into other more useful products. For example, fish crackers, souvenirs, and others. And this business has not been welcomed by consumers. One of the reasons is due to the lack of promotion from the producers. Producers, in this case, members of the fishing group, still market their products manually. By displaying their products and leaving them in stalls around their area. The development of information technology has now deeply penetrated all levels of society in Indonesia. Almost everyone uses cellphones, and smartphones and even actively uses the internet. The proliferation of smartphone users in this case the internet is certainly one of the opportunities for marketing products. Online sales such as Shopee, tokopedia, and Lazada show that public interest in online trading is very large.  From the partner's problem, an e-commerce website development training was held as a medium for promoting the production of the Malabero Fishermen Group.
DEVELOPMENT AND EMPOWERMENT OF HALAL MSMES TO ENHANCE COMPETITIVENESS IN ARGAMAKMUR CITY, NORTH BENGKULU DISTRICT Pefriyadi, Pefriyadi; Alfansi, Lizar; Darta, Effed; Indriani, Reni
Multifinance Vol. 2 No. 3 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i3.327

Abstract

The objective of this PKM activity is to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Argamakmur City, North Bengkulu Regency. The main focus is to provide a deep understanding of the importance of halal certification and to improve business management competencies following Sharia principles. This enables MSMEs to expand their market and boost consumer trust in their products. The methods employed include training and workshops, mentoring, as well as monitoring and evaluation. Training and workshops aim to provide knowledge on halal certification procedures, halal business management, and marketing strategies. Mentoring is conducted periodically to ensure the proper implementation of the knowledge provided. Monitoring and evaluation are carried out to measure progress and the effectiveness of the activities. The results show a significant increase in MSME actors' understanding and awareness of halal certification. Several MSMEs have successfully obtained halal certification and reported increased consumer trust and product sales. The Halal MSME Development and Empowerment Program has successfully achieved its goal of enhancing MSME competitiveness in Argamakmur City, North Bengkulu Regency. With halal certification and improved business management competencies, MSMEs are better prepared to face market competition and attract more consumers.
Exploring the impact of social influence and halal certification on repurchase intention: The mediating role of trust in online purchases of imported halal food in Indonesia Syaefulloh, Syaefulloh; Alfansi, Lizar; Hadi, Effed Darta; Salim, Muhartini
International Journal of Financial, Accounting, and Management Vol. 6 No. 4 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v6i4.2848

Abstract

Purpose: This study aims to analyze the influence of Social Influence and Halal Certification on Repurchase Intention, with Trust as a moderating variable in the online purchase of imported halal food in Indonesia. Methods: The sample consisted of 260 consumers who made online purchases of imported halal food in Indonesia. Data collection was conducted via a Google Form survey distributed online to respondents. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to test the research hypotheses. Results: The results indicate that Performance Expectancy (PE) significantly positively influences trust (TR). Social Influence (SI) significantly impacts Trust (TR), strongly shaping consumer confidence. Halal Certification plays a significant role in enhancing consumer trust regarding online purchases of imported halal food. Consumer Trust (TR) significantly affects Repurchase Intention (RI). SI also significantly influenced RI. Although Halal Certification (HC) boosts consumer trust in product quality, its effect on RI is not significant. SI significantly impacts RI through the mediation of trust. HC significantly influenced RI, which was fully mediated by trust. Conclusions: Social Influence and Halal Certification both enhance consumer Trust, which significantly drives Repurchase Intention, with Trust fully mediating the effect of Halal Certification and partially mediating the effect of Social Influence, while Halal Certification alone does not directly influence repurchase behavior. Limitations: This study has limitations regarding the sample, which only includes consumers from urban areas, necessitating caution in generalizing the findings to rural populations. Additionally, cultural factors and religiosity impacting trust were not included as control variables.    Contribution: This study provides practical insights for e-commerce businesses and halal food importers regarding the importance of halal certification and social influence in shaping consumer trust and repurchase intention. Furthermore, it enriches the literature on Muslim consumer behavior in the digital context. Novelty: This research contributes new insights by examining the role of trust as a moderating variable in online purchases of imported halal food, a relatively under-researched area, particularly in Indonesia, the country with the largest Muslim population in the world.
Strategy Implementation and Media Promotion Training for the Mangrove Tourism Park in Jenggalu Kito Village, Bengkulu City Fiona, Febzi; Praningrum, Praningrum; Pareke, Fachrudin JS; Nasution, Nasution; Hadi, Effed Darta
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3220

Abstract

Bengkulu City iscoastal areas that have a lot of tourism potential, one of which is Kampung Jenggalu Kito. This tourist area has not been promoted optimally, this can be seennot maximal efforts to develop mangrove tourism inJenggalu Kito Village, becauseThere is no effective promotional media. This causes the development of tourist areas has not been carried out optimally. Based on these conditions, it is necessary to provide training on the implementation of tourism promotion strategies and media for the community and related officials as executors.The purpose of this activity isprovide an understanding to the public of the importance of strategy and promotional media as a means to increase tourism potential, and introduce various promotional strategies and promotional media both print and electronic for the development of mangrove tourism inJenggalu Kito village, Bengkulu city. From the results of this dedication, several strategies were found that could be carried out for the promotion of mangrove tourism in Jenggalu Kito Village, namely by: identifying tourism products, formulating the advantages of tourism products, setting market targets, setting visit prices
Marketing Innovation Development for the Padang Serai Bengkulu Village Community in the use of E-Commerce to Market Agricultural Products as an effort Fulfill Community Needs During the Covid-19 Pandemic Fiona, Febzi; Abdillah, Willy; Prabawa, Sri Adji; Hadi, Effed Darta
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3221

Abstract

The lack of efficiency and effectiveness of farmers in producing and selling agricultural products due to the impact of Covid-19, by using information technology these problems can be reduced. One product of the rapid development of information technology is E-commerce. In this modern world, e-commerce (Electronic Commerce) has had a major influence on the growth of the social and economic order of society. The aim of this program is that the people of Kampung Padang Serai Bengkulu can find what they need and need in managing their agricultural land by using information and communication technology that they understand from program socialization.
Mediation of Brand Image Between the Influence of Social Media Marketing and Electronic Word of Mouth on Purchase Intention Somethinc Febriani Putri, Annisa; Darta Hadi, Effed
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14112

Abstract

This study aims to analyze the effect of social media marketing and electronic word-of-mouth on purchase intention, considering the role of brand image as a mediator. Using a non-probability sampling method with a purposive sampling approach involving 273 respondents. The collected data were analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS) using Smart PLS software. The results showed that social media marketing and electronic word-of-mouth significantly influence purchase intention. Social media marketing through brand image significantly influences consumers' purchase intention. However, electronic word of mouth does not significantly affect brand image, and brand image does not significantly mediate the relationship between electronic word of mouth and purchase intention.
Peningkatan Kapasitas Manajemen Sumber Daya Manusia Di Era Digital Melalui Pelatihan Kalender Kerja Karyawan Pada UMKM Binaan Kabupaten Bengkulu Tengah Darta, Effed; Hayadi, Ilsya; Aprisella, Rhienta; Syoraya, Indah
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8834

Abstract

This Community Service (PKM) activity aims to improve the understanding and skills of SMEs fostered by the Cooperative and Small Business Office of Central Bengkulu Regency in human resource management (HRM) in the digital era, especially in preparing employee work calendars. The activity began with surveys and discussions with SME owners to identify their needs and challenges in HR management. Training covering both theory and practical use of digital work calendars was conducted to improve operational efficiency. The results showed a significant increase in participants' understanding and ability to compile and apply digital work calendars, which are expected to increase productivity and adaptation to technological developments.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PERUSAHAAN AGRIBISNIS DI BURSA EFEK INDONESIA TAHUN 2007-2012 Handono, Wahyu; Darta, Effed; Yuliarso, M. Zulkarnain
Jurnal AGRISEP JURNAL AGRISEP VOL 12 NO 02 2013 (AUGUST)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.833 KB) | DOI: 10.31186/jagrisep.12.2.225-238

Abstract

The purpose of this study is to determine the influence of factors of sales growth, tangibility of assets, profitability, liquidity and firm size of capital structure on agribusiness corporates listed on the Indonesia Stock Exchange during 2007-2012. The population used in this study is a company listed on the Indonesia Stock Exchange (BEI) in the period from 2007 to 2012 and is engaged in agribusiness (food crops, plantations, livestock, fisheries, and forestry). The selection of the sample used purposive sampling method. Based on the criteria, 11 companies samples are obtained in the period 2007-2012. The analysis used multiple regression analysis. This research assumed some variables that significantly influence the capital structure (DTA) are the tangibility of assets (FTA), liquidity (CR) and size of company (Size). While the growth in sales (GS) and profitability (NPM) variables had no significant effect on capital structure (DTA). The research result indicates that simultaneous growth in sales (GS), tangibilty of assets (FTA), profitability (NPM), liquidity (CR) and firm size (Size) significantly influence the capital structure (DTA) of the agribusiness company
Effect of Electronic Word of Mounth (E-WOM), Product Quality and Price Perception of Repurchase Intention of Skincare Products on the Tiktok Shop Application Fakhirah; Hadi, Effed Darta
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8546

Abstract

The purpose of this research is to determine the influence of Electronic Word of Mount (E-Wom), Product Quality and Price Perception on Repurchase Intention for Skincare Products on the Tiktok Shop Application. Descriptive qualitative with survey design is the type of research used. This research is a type of quantitative research that uses data collection techniques in the form of questionnaires or surveys whose results are analyzed statistically using the SPSS 23 data analysis model. The sample in this research was 160 with respondents in the category of having purchased skincare products on the Tiktok Shop application. The research results show that E-WOM has an insignificant influence on repurchase intention on skincare products in the Tiktok application, while product quality has a significant influence on repurchase intention on skincare products in the Tiktok Shop application and price perception has a significant influence on repurchase intention on skincare products in TikTok Shop application.
Co-Authors Akram Harmoni Wiardi Akram Harmoni Wiardi Alfansi, Lizar Alfina Priyanidewi, Pipin Alghaniyu, Ahmad Aprina, Natasya Aprisella, Rhienta Bisma, Reindra Prasista Chaniago, Bunga Daulay, Muhammad Yasser Iqbal Ekaputri, Seprianti Fadilla Riska Rahayu Fakhirah Febriani Putri, Annisa Febrianti, Nelvita Febzi Fiona Febzi Fiona Fiona, Febzi Frety, Novaria Hayadi, Ilsya Indriani, Reni Kurniawan Saputra Lizar Alfansi M. Zulkarnain Yuliarso, M. Zulkarnain Muhartini Salim Muhartini Salim Nasution Nasution Pareke, Fachrudin JS Pefriyadi, Pefriyadi Praningrum, Praningrum Putri, Indri Destika Putri, Nuraisyah Rina Suthia Hayu Rina Suthia Hayu Rina Sutia Hayu Sari, Putri Ruspida Septiyani Septiyani, Septiyani Slamet Widodo Sri Adji Prabawa Sri Adji Prabawa, Sri Adji Sularsih Anggarawati Syaefulloh Syoraya, Indah Tiara Shely Winata Trisna Murni Vebriyanto, Sigit Veybitha, Yolanda Wahyu Handono, Wahyu Willy Abdillah Yolanda Veybitha Zein, Fikrul Umam