Article Per Year (5 Year)
p-Index From 2020 - 2025
2.984
P-Index
This Author published in this journals
All Journal JURNAL DINAMIKA EKONOMI PEMBANGUNAN Jurnal Ekonomi Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) JSEH (Jurnal Sosial Ekonomi dan Humaniora) Daya Saing : Jurnal Ilmu Manajemen Agregat: Jurnal Ekonomi dan Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Indonesian Journal of Economics, Social, and Humanities Jurnal Tabarru': Islamic Banking and Finance E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Asean International Journal of Business Jurnal Ilmiah Ekonomi, Manajemen dan Syariah West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Ekonomi Pembangunan dan Pariwisata Jurnal Ekonomi dan Pembangunan Indonesia
Widayatsari, Any
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : West Science Interdisciplinary Studies

 1 
Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru Azmi, Fauzan; Samsir, Samsir; Widayatsari, Any; Siregar, Prima Andreas
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.411

Abstract

This study investigated the influence of advertising appeal on the brand image of Teh Pucuk Harum in Pekanbaru. This study was conducted quantitatively, using causal and descriptive research designs. A survey was conducted by distributing questionnaires; then, the data or information obtained were processed by statistical methods using SEM PLS analysis. The results show that advertising appeal significantly influences a company’s brand image (TBI). The quality of the advertising message does not have a direct effect on TBI. Advertising appeals do not affect the purchasing decision-making process. Advertising creativity does not influence the purchasing decisions of a company, and the quality of advertising messages has no significant effect on purchasing decisions. It is hoped that the company can convince consumers that the appeal of the caterpillar/endorse-shaped advertisement in the Teh Pucuk Harum advertisement is trustworthy and honest in conveying the message of the product.
Analysis of The Transformation of The District Economic System in Riau Province Damaiyanti, Desi; Harlen, Harlen; Widayatsari, Any
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.979

Abstract

This research aims to look at the economic structure transformation in each district in Riau Province. The method used is analyzing competitive advantage and specialization of Esteban Marquillass and Klassen typology. From the results of processing, it is known that agriculture, forestry, and fisheries are superior sectors, have competitiveness, and are specialized in 6 districts in Riau, namely Indragiri Hulu (Inhu), Kampar, Indragiri Hilir (Inhil), Pelalawan, Kuantan Singingi (Kuansing), and Rokan Hulu (Rohul). The manufacturing industry is a superior sector that has competitiveness and specialization in Dumai City, and the trade sector is a sector that has a competitive advantage and specialization in Pekanbaru City. Meanwhile, no single industry has a competitive advantage and specialization in 4 other districts (Siak, Bengkalis, Rokan Hilir, and Kepulauan Meranti). Processing results with the Klassen typology show that the agricultural industry in Kuansing, Inhu, and Kampar Regencies, which 2012 was developing, will shift to become a mainstay sector in 2022. In contrast, in Bengkalis, Pekanbaru, and Dumai Regencies, this sector is still one of the lagging economic sectors.
Co-Authors Ahmad Fadli Ando Fahda Aulia Anggreini, Yola Febi Azmi, Fauzan Damaiyanti, Desi Darmayuda, Darmayuda Deny Setiawan Gea, Sabda Halcyon Eliani Sirait, Juwita Harlen, Harlen Hasibuan, Agnes Rahmawati Hermaliza, Mingga Jahrizal Marnis Marnis Misdawita, Misdawita Muslim, Moch Bukhari Prima Andreas Siregar Putri Asrina, Putri Putri, Mayshara Nanda Rapianto, Alwi Rosyetti Saepullah, Saepullah Samsir Samsir, Samsir Setiawan, Rezi Sidabalok, Supriani Sihombing, Devi Ananda Elisa Simalango, Alfiandira Simanjuntak, Fransa Juve Jonatan Sri Endang Kornita Yanti, Mira Dama Yelly Zamaya Zulfadil, Zulfadil