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All Journal INFERENSI Islamic Ecomonics Journal JURISDICTIE Jurnal Hukum dan Syariah Jurnal Ilmiah Ekonomi Islam Iqtishoduna: Jurnal Ekonomi Islam Proceeding of Conference on Islamic Management, Accounting, and Economics Journal of Economics, Business, and Government Challenges El-Iqtishod: Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat Indonesia Journal of Islamic Economics Islamic Economics and Business Review (IESBIR) IJIEF: Indonesian Journal of Islamic Economics and Finance
Muhammad Anwar Fathoni
Universitas Pembangunan Nasional Veteran Jakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Determinasi Pembelian Makanan Halal Melalui Platform Digital: Kesadaran Halal Sebagai Variabel Mediasi Muhammad Anwar Fathoni; Faizi Faizi; Retna Sari
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.7100

Abstract

This study aims to investigate Halal Awareness in mediating the effect of the Halal Logo, Subjective Norms, and Online Customer Rating on consumer behavior in purchasing halal food through digital platforms. This study uses a quantitative approach with a sample of 100 Muslim respondents spread across several major cities in Indonesia. The data collected in the study were analyzed using the Partial Least Square (PLS) method. This study found that the Halal Logo did not have a direct influence on consumer purchasing decisions, but the Halal Logo was able to influence consumer purchasing decisions through the mediation of Halal Awareness. Subjective Norms and Halal Awareness have a direct effect on consumer purchasing decisions, only Online Customer Rating has no influence on consumer purchasing decisions, either directly or indirectly.
Co-Authors Ade Nur Rohim Ahmad Rodoni Alliza Nur Shadrina Eko Nur Cahyo Faizi Farhan Baihakki Ismaulina, Ismaulina Retna Sari Sumilir Sumilir Suprima Suryani Suryani Suryani Suryani Suryani Suryani Suryani Suryani Suryani Tasya Hadi Syahputri Tasya Hadi Syahputri Tati Handayani Toni Priyanto zalfa zahirah adhania