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KEPEMIMPINAN KOLEKTIF DALAM SERIKAT TOLONG MENOLONG: STUDI PERAN PEMIMPIN DALAM MEMBANGUN SOLIDARITAS Damanik, A. Jaya; Girsang, Deddy Ray
Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora Vol. 2 No. 11 (2024): Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora
Publisher : Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora

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Penelitian ini membahas kepemimpinan kolektif dalam Organisasi Serikat Tolong Menolong (STM) IKHLAS, dengan fokus pada peran ketua, Nasrullah, dalam membangun solidaritas di antara anggota. Tujuan penelitian ini adalah mengidentifikasi pola kepemimpinan yang diterapkan, tantangan yang dihadapi, serta strategi yang digunakan untuk memperkuat kerja sama antar anggota. Metode penelitian yang digunakan meliputi observasi, wawancara mendalam, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa pendekatan kepemimpinan kolektif berbasis nilai gotong royong berperan signifikan dalam menjaga solidaritas anggota. Temuan ini mengindikasikan bahwa pola kepemimpinan kolektif yang mengutamakan partisipasi dan kebersamaan mampu meningkatkan kohesi kelompok dan memperkuat keberlanjutan organisasi. Implikasi dari penelitian ini dapat menjadi referensi bagi pengelolaan organisasi serupa yang bertumpu pada prinsip-prinsip gotong royong.

Penerapan Model Perluasan Theory of Planned Behavior untuk Menyelidiki Niat Beli Produk Makanan Organik Chitra Annisa Ramadhaningtyas; Chairiza Azmi; Refli Renaldi; M.A Jaya Damanik
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2553

This study aims to examine the extended Theory of Planned Behavior (TPB) in predicting purchase intentions of organic food products. It investigates the influence of environmental awareness, environmental knowledge, attitudes toward organic food, subjective norms, and perceived behavioral control on the intention to purchase organic food among young consumers in Indonesia. Using purposive sampling, data were collected from 100 respondents through an online questionnaire and analyzed using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) approach. The results show that environmental knowledge has a positive and significant effect on attitudes toward organic food, whereas environmental awareness does not significantly influence attitudes. Furthermore, attitudes, subjective norms, and perceived behavioral control positively and significantly affect purchase intention. However, environmental awareness and environmental knowledge do not have a direct significant impact on purchase intention. These findings suggest that internal psychological factors play a more dominant role than external factors in influencing the intention to buy organic food.

DARI DAPUR KE DUNIA MAYA: PEMASARAN PRODUK TATA BOGA MELALUI MEDIA SOSIAL DI MEDAN Girsang, Deddy Ray; Saragih, Vina Gabriella; Ramadhaningtyas, Chitra Annisa; Damanik, M. A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study discusses the role of social media as a dominant force in marketing strategies, particularly in the culinary industry in Indonesia, with a focus on the city of Medan. In recent years, the rapid growth of social media users has created significant opportunities for businesses to leverage these platforms in reaching a broader consumer base. This research refers to previous studies that show social media not only functions as a promotional tool but also as a means to build more interactive relationships between businesses and consumers. By understanding this dynamic, businesses in the culinary sector can formulate more effective marketing strategies that are responsive to consumer needs, thus enhancing their competitiveness in an increasingly competitive market. This study is expected to provide valuable insights for entrepreneurs on how to optimally utilize social media to achieve their marketing objectives.

PERAN INOVASI DAN KREATIVITAS DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF UMKM DI KELURAHAN BANTAN Damanik, M. A. Jaya; Saragih, Vina Gabriela; Annisa, Chitra; Girsang, Deddy Ray
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study aims to explore the role of innovation and creativity in enhancing the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Bantan Village, Medan Tembung District. The research focuses on Toko Besi Sadar Jaya, which faces competition from large stores and online marketplaces. Using a qualitative approach and case study method, this study identifies the innovation and creativity strategies implemented, such as product diversification, improving customer service, and utilizing social media for promotion. The findings indicate that product and service innovation, combined with creative marketing, have a significant impact on increasing sales and competitiveness. However, challenges such as limited resources and price competition remain obstacles. This research provides practical contributions for MSME practitioners in adopting innovation and creativity strategies and offers recommendations for future researchers to expand the study to other sectors. Therefore, this study contributes to the development of literature related to innovation and competitiveness in MSMEs in Indonesia.

PENGARUH KEPUASAN KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOMINFO KOTA MEDAN Yudhistira, Prima; Daryana, Aditiya Pratama; Girsang, Deddy Ray; Damanik, M.A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study discusses issues related to low levels of job satisfaction, work discipline, and the quality of the work environment, which impact suboptimal work results and frequent delays in task completion. The purpose of this research is to analyze the effects of job satisfaction, work discipline, and work environment on employee performance at the Communication and Information Office (KOMINFO) of Medan City. This study uses a quantitative approach with a Likert scale to measure the variables being examined. Data were collected through questionnaires distributed to all permanent employees of the Medan City KOMINFO Office, totaling 56 individuals. Validity and reliability tests were conducted to ensure the accuracy of the data. Data analysis was performed using multiple linear regression, hypothesis testing, and the coefficient of determination. The results show that: (1) job satisfaction partially affects employee performance at the Medan City KOMINFO Office; (2) work discipline partially affects employee performance; (3) the work environment partially influences employee performance; and (4) simultaneously, job satisfaction, work discipline, and work environment together have a positive and significant effect on employee performance at the Medan City KOMINFO Office.

DARI DAPUR KE DUNIA MAYA: PEMASARAN PRODUK TATA BOGA MELALUI MEDIA SOSIAL DI MEDAN Girsang, Deddy Ray; Saragih, Vina Gabriella; Ramadhaningtyas, Chitra Annisa; Damanik, M. A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study discusses the role of social media as a dominant force in marketing strategies, particularly in the culinary industry in Indonesia, with a focus on the city of Medan. In recent years, the rapid growth of social media users has created significant opportunities for businesses to leverage these platforms in reaching a broader consumer base. This research refers to previous studies that show social media not only functions as a promotional tool but also as a means to build more interactive relationships between businesses and consumers. By understanding this dynamic, businesses in the culinary sector can formulate more effective marketing strategies that are responsive to consumer needs, thus enhancing their competitiveness in an increasingly competitive market. This study is expected to provide valuable insights for entrepreneurs on how to optimally utilize social media to achieve their marketing objectives.

PERAN INOVASI DAN KREATIVITAS DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF UMKM DI KELURAHAN BANTAN Damanik, M. A. Jaya; Saragih, Vina Gabriela; Annisa, Chitra; Girsang, Deddy Ray
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to explore the role of innovation and creativity in enhancing the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Bantan Village, Medan Tembung District. The research focuses on Toko Besi Sadar Jaya, which faces competition from large stores and online marketplaces. Using a qualitative approach and case study method, this study identifies the innovation and creativity strategies implemented, such as product diversification, improving customer service, and utilizing social media for promotion. The findings indicate that product and service innovation, combined with creative marketing, have a significant impact on increasing sales and competitiveness. However, challenges such as limited resources and price competition remain obstacles. This research provides practical contributions for MSME practitioners in adopting innovation and creativity strategies and offers recommendations for future researchers to expand the study to other sectors. Therefore, this study contributes to the development of literature related to innovation and competitiveness in MSMEs in Indonesia.

PENGARUH KEPUASAN KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOMINFO KOTA MEDAN Yudhistira, Prima; Daryana, Aditiya Pratama; Girsang, Deddy Ray; Damanik, M.A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study discusses issues related to low levels of job satisfaction, work discipline, and the quality of the work environment, which impact suboptimal work results and frequent delays in task completion. The purpose of this research is to analyze the effects of job satisfaction, work discipline, and work environment on employee performance at the Communication and Information Office (KOMINFO) of Medan City. This study uses a quantitative approach with a Likert scale to measure the variables being examined. Data were collected through questionnaires distributed to all permanent employees of the Medan City KOMINFO Office, totaling 56 individuals. Validity and reliability tests were conducted to ensure the accuracy of the data. Data analysis was performed using multiple linear regression, hypothesis testing, and the coefficient of determination. The results show that: (1) job satisfaction partially affects employee performance at the Medan City KOMINFO Office; (2) work discipline partially affects employee performance; (3) the work environment partially influences employee performance; and (4) simultaneously, job satisfaction, work discipline, and work environment together have a positive and significant effect on employee performance at the Medan City KOMINFO Office.

Analysis of the implementation of standard operating procedures and their impact on production efficiency in MSMES in bantan subdistrict Damanik, M. A. Jaya
Junal Ilmu Manajemen Vol 8 No 3 (2025): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i3.696

This study aims to analyze the implementation of Standard Operating Procedures (SOPs) and their impact on operational efficiency in small and medium enterprises (SMEs) engaged in food processing in Bantan Subdistrict, Medan. Operational efficiency is a critical factor for sustainability and competitiveness, particularly for SMEs in highly dynamic urban markets. The research employs a quantitative descriptive method with data collected through structured questionnaires and in-depth interviews with 30 SME owners. Key indicators of operational efficiency examined include production time, cost per unit, daily output, and error rates. Data analysis is conducted using linear regression to measure the relationship between SOP implementation levels and operational performance. The results show a significant positive correlation between the application of SOPs and improved production efficiency. Moreover, SMEs that applied written SOPs demonstrated lower production costs and fewer process errors compared to those without structured procedures. However, the study also identifies barriers such as limited managerial knowledge, lack of training, and resistance to change. These findings suggest the need for government-supported training programs and institutional facilitation to encourage formal SOP adoption in SMEs. The study contributes to the literature by highlighting the importance of operational formalization in enhancing SME performance and provides practical insights for local economic policy and SME development strategies.

Pengaruh Literasi Keuangan dan Kemudahan Akses Financial Technology terhadap Kinerja Keuangan UMKM di Medan Tembung M. A. Jaya Damanik
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5133

This study aims to examine the impact of financial literacy and access to financial technology on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Medan Tembung. Using an associative-causal quantitative approach, data was collected from 100 respondents through a structured questionnaire and analyzed using multiple linear regression. The results show that both financial literacy (t = 4.368; p < 0.001) and access to financial technology (t = 3.012; p = 0.003) have a positive and significant impact on the financial performance of MSMEs. This indicates that better knowledge of financial management and easier access to financial technology can improve the financial performance of MSMEs. The research model explains 61.8% (R² = 0.618) of the variation in MSME financial performance, suggesting that both financial literacy and access to financial technology play significant roles in enhancing financial outcomes. This study contributes new insights by integrating individual capacity in financial literacy and access to financial technology as simultaneous factors that strengthen MSMEs, particularly in semi-urban areas. The findings reinforce the financial capability theory, emphasizing the importance of knowledge and access to technology in enhancing individual capabilities and managing finances more effectively. The practical implications of these findings highlight the importance of designing digital-based empowerment programs for MSMEs. These programs should focus on improving financial literacy and facilitating access to financial technology for MSMEs. By implementing this approach, it is expected that MSMEs will be able to manage their finances better, increase operational efficiency, and ensure long-term financial sustainability. The government and related institutions can play a role in providing facilities and training to maximize the benefits of financial technology and improved financial literacy.

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