Article Per Year (5 Year)
p-Index From 2021 - 2026
2.439
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) IKRA-ITH EKONOMIKA JMB : Jurnal Manajemen dan Bisnis Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Creative Research Management Journal Journal of Research in Social Science and Humanities Jurnal Multidisiplin Dehasen (MUDE) Jurnal Ilmiah Ilmu Terapan Universitas Jambi Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Social Society Jurnal Signaling
Hidayati, Arifah
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Jurnal Signaling

 1 
CUSTOMER SATISFACTION ANALYSIS WITH SERVICE QUALITY METHOD AT ALDO PHOTOGRAPHY BENGKULU CITY Syaputra, Rivaldo Yogi; Syofian, Syofian; Hidayati, Arifah
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1722

Abstract

Service is one of the factors that determine customer satisfaction. customer satisfaction. Servqual which is the basis for measuring service quality consists of of Tangible, Realibility, responsiveness, Assurance and Empathy. This study aims to determine the effect of Tangible, Realibility, Responsiveness, Assurance and Empathy on Aldo customer satisfaction. Photography partially and simultaneously.This research is quantitative research associative research, with the population being Aldo Photography customers. The number of research samples is 170 samples where the sample determination uses purposive sampling method with sample criteria are Aldo Photography customers starting from 2020-2024. The type of data used is survey data by distributing questionnaires to respondents using Google form and analyzed using multiple linear regression analysis and multiple correlation. analysis and multiple correlation. The research results are 1) Tangibility has a significant influence on customer satisfaction of Aldo Photography Bengkulu City; 2) Reliability has a significant influence on customer satisfaction customer satisfaction of Aldo Photography Bengkulu City Bengkulu; 3) Responsiveness has a significant influence on customer satisfaction Aldo Photography Bengkulu City; 4) Assurance has a significant influence on customer satisfaction Aldo Photography Bengkulu City; 5) Empathy has a significant effect on customer satisfaction of Aldo Photography Bengkulu City; and 6) Tangibles, reliability, responsiveness, assurance and empathy simultaneously have a significant effect on customer satisfaction of Aldo Photography Bengkulu City. Bengkulu City.
ANALISIS PENGARUH BRAND CHARACTERISTIC DAN EMOTIONAL BRANDING TERHADAP KEPUTUSAN PEMBELIAN DI PENTOL NONA BENGKULU Ramadan, Muhammad Fajar; Hidayati, Arifah; Lakoni, Idham
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1725

Abstract

To find out how much influence physical evidence has on impulse buying. To find out the influence of brand characteristics on purchasing decisions at Pentol Nona Bengkulu, to find out the influence of emotional branding on purchasing decisions at Pentol Nona Bengkulu, to find out the influence of brand characteristics and emotional branding on purchasing decisions at Pentol Nona Bengkulu. This research method is exploratory. Exploratory research, or also called exploratory research, is a research approach that aims to find information about a topic/problem that is not yet fully understood by a researcher. Exploratory research does not require a specific hypothesis or theory. The researcher only prepared several questions as a guide to obtain primary data in the form of information, information, as the initial data needed. Based on the results, there is an influence of brand characteristic (X1) on the purchasing decision (Y) of Nona Pentol with a value of tsig α (0.000 0.05) and the value of tcount ttable (5.749 1.65882) thus Ho is rejected and Ha is accepted. From the significance value obtained, variable X1 has a positive effect on purchasing decisions (Y). There is an influence of emotional branding (X2) on the purchase decision (Y) of Pentol Nona with a value of tsig α (0.000 0.05) and a value of tcount ttable (4.346 1.65882), thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2 has a positive effect on purchasing decisions (Y). The value of Fsig α 0.05 and Fcount F table (9.4873.08) so it can be concluded that together the independent variables have a positive effect on the dependent variable.
ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN AIR MINUM DALAM KEMASAN PADA CV BIO ITE SUI Sipahutar, Mia Aprianita; Syofian, Syofian; Hidayati, Arifah
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1717

Abstract

This study aims to determine the effect of marketing mix on the sales volume of bottled drinking water of CV Bio Ite Sui. The method used in this research is quantitative method with data collection techniques in the form of questionnaires, documentation and observation. The results of this study are 1) Based on the results of the t test between X1 (Product) on Y (Sales Volume) has a significant value of 0.003, therefore 0.003 ≤ 0.05, so there is a significant influence between Products on Sales Volume of bottled drinking water at CV Bio Karya Ite. And based on the results of the Determination Coefficient test between Variable X1 on Y. has a value of R Square value of 729, meaning that there is a strong influence between products on sales volume.2) Based on the results of the t test between Variable X2 (Price) on Y (Sales Volume) has a significant value of 0.000, therefore 0.000 ≤ 0.05, so there is a significant influence between price on Sales Volume of bottled drinking water at CV Bio Karya Ite, and based on the results of the Determination test of Variable X2 (Price) on Y (Sales Volume) has a value of R Square value of 813, which means that there is a very strong influence between price and sales volume.3) Based on the results of the t test between Variable X3 (Promotion) on Y (Sales Volume) has a significant value of 0.002, therefore 0.002 ≤ 0.05, so there is a significant influence between Promotion on Sales Volume of bottled drinking water at CV Bio Karya Ite. And based on the results of the determination test of Variable X3 (promotion) against Y (Sales Volume) has a value of R Square value of 561, which means that there is a strong enough influence between promotion on sales volume.4) Based on the results of the t test between Variable X4 (Place) against Y (Sales Volume) has a significant value of 0.000, therefore 0.000 ≤ 0.05, this means that X4 on Y has a significant influence so that there is a significant influence between Place on Sales Volume of bottled drinking water at CV Bio Karya Ite. And based on the results of the determination test, variable X4 (place) on Y (Sales Volume) has an R Square value of 775, which means that there is a strong influence between Promotion on Sales Volume. 5) Based on the results of the F test, the significant value is ≤ 0.05.  From the table above, it can be seen that the significant value of the F test results between variables X1, X2, X3 and X4 (Product, Price, Promotion and Place) on Y (Sales Volume) has a significant value of 0.000, therefore 0.000 ≤ 0.05, this means that X1, X2, X3 and X4 on Y simultaneously have a significant effect. So that the results of the hypothesis in this study are that there is a significant influence between Product, Price, Promotion and Place on the sales volume of bottled drinking water CV Bio Karya Ite.
Co-Authors Ahmad Jamalong, Ahmad Ambarwati Arifin, Ardian Evi Susanti Fauzan . Ginting, Dafid Idham Lakoni Janusi Waliamin Juliani, Enti Lutfia, Anisya Lutfia Nurjanie, Ahmad Yoga Putri, Sarah Sephia Ramadan, Muhammad Fajar Rani Rahayu, Rani Restu, Muhammad Sari , Diny okta Sintia Safrianti Sipahutar, Mia Aprianita Soleha, Anggriani Susetio, Alvin Suwanto, Witri Syaputra, Rivaldo Yogi Syofian, Syofian Wahyuni, Aisyah Arista