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Syofian, Syofian
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Pengaruh Pemanfaatan Instagram Sebagai Social Media Marketing dalam Membangun Brand Awareness : Studi Kasus Pada Akun @Pempek.lola8 Kota Bengkulu Nurjanie, Ahmad Yoga; Syofian, Syofian; Hidayati, Arifah
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i2.5882

Abstract

The purpose of this study was to determine how much influence the influence of Profile, New Feed and Homepage on consumer visits on pempek.lola8 Bengkulu city. The method in this research is quantitative research. The sampling technique is purposive sampling. In this study the data comes from distributing questionnaires (Google Form) which will be distributed online to consumers who have purchased pempek lola. The population of this study are consumers who have purchased pempek lola, researchers use the hair formula where 19 indicators x 5 = 95 respondents. The results of this study are; (1) Profile partially affects consumer visits to pempek.lola8 city of bengkulu, (2) New Feed partially affects consumer visits to “pempek.lola8 city of bengkulu (3) Homepage partially affects consumer visits to pempek.lola8 city of bengkulu (4) Profile, New Feed and Homepage on consumer visits to pempek.lola8 city of bengkulu simultaneous influence.
Pengaruh Kepercayaan Konsumen, Kemudahan Penggunaan, dan Fleksibilitas Pembayaran TikTok PayLater terhadap Keputusan Pembelian Kosmetik Wardah (Studi Kasus pada Mahasiswa Universitas Prof. Dr. Hazairin, SH Bengkulu) Nesti, Nesti; Syofian, Syofian; Waliamin, Janusi
ARZUSIN Vol 5 No 5 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i5.7302

Abstract

This study aims to examine the influence of consumer trust, ease of use, and payment flexibility of TikTok PayLater on purchasing decisions for Wardah cosmetics. The research employed a quantitative explanatory approach, designed to explain relationships and effects among variables. The sampling technique used purposive sampling, with the population being students of Universitas Prof. Dr. Hazairin, SH Bengkulu. A total of 120 respondents who had used TikTok PayLater and purchased Wardah cosmetics online were selected. Primary data were collected through an online questionnaire distributed via Google Forms using a Likert scale, and analyzed with SPSS version 25. The results show that, partially, consumer trust, ease of use, and payment flexibility each have a significant effect on purchasing decisions. Simultaneously, these three variables also significantly influence purchasing decisions for Wardah cosmetics. These findings affirm that the integration of psychological (trust), functional (ease of use), and financial (payment flexibility) aspects plays an important role in driving purchasing decisions in the digital era. The study concludes by emphasizing the importance of marketing strategies that are responsive to digital consumer behavior. The implications suggest that these results may serve as a reference for designing technology-based marketing strategies in the cosmetics industry as well as in the broader e-commerce sector.
CUSTOMER SATISFACTION ANALYSIS WITH SERVICE QUALITY METHOD AT ALDO PHOTOGRAPHY BENGKULU CITY Syaputra, Rivaldo Yogi; Syofian, Syofian; Hidayati, Arifah
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1722

Abstract

Service is one of the factors that determine customer satisfaction. customer satisfaction. Servqual which is the basis for measuring service quality consists of of Tangible, Realibility, responsiveness, Assurance and Empathy. This study aims to determine the effect of Tangible, Realibility, Responsiveness, Assurance and Empathy on Aldo customer satisfaction. Photography partially and simultaneously.This research is quantitative research associative research, with the population being Aldo Photography customers. The number of research samples is 170 samples where the sample determination uses purposive sampling method with sample criteria are Aldo Photography customers starting from 2020-2024. The type of data used is survey data by distributing questionnaires to respondents using Google form and analyzed using multiple linear regression analysis and multiple correlation. analysis and multiple correlation. The research results are 1) Tangibility has a significant influence on customer satisfaction of Aldo Photography Bengkulu City; 2) Reliability has a significant influence on customer satisfaction customer satisfaction of Aldo Photography Bengkulu City Bengkulu; 3) Responsiveness has a significant influence on customer satisfaction Aldo Photography Bengkulu City; 4) Assurance has a significant influence on customer satisfaction Aldo Photography Bengkulu City; 5) Empathy has a significant effect on customer satisfaction of Aldo Photography Bengkulu City; and 6) Tangibles, reliability, responsiveness, assurance and empathy simultaneously have a significant effect on customer satisfaction of Aldo Photography Bengkulu City. Bengkulu City.
ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN AIR MINUM DALAM KEMASAN PADA CV BIO ITE SUI Sipahutar, Mia Aprianita; Syofian, Syofian; Hidayati, Arifah
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1717

Abstract

This study aims to determine the effect of marketing mix on the sales volume of bottled drinking water of CV Bio Ite Sui. The method used in this research is quantitative method with data collection techniques in the form of questionnaires, documentation and observation. The results of this study are 1) Based on the results of the t test between X1 (Product) on Y (Sales Volume) has a significant value of 0.003, therefore 0.003 ≤ 0.05, so there is a significant influence between Products on Sales Volume of bottled drinking water at CV Bio Karya Ite. And based on the results of the Determination Coefficient test between Variable X1 on Y. has a value of R Square value of 729, meaning that there is a strong influence between products on sales volume.2) Based on the results of the t test between Variable X2 (Price) on Y (Sales Volume) has a significant value of 0.000, therefore 0.000 ≤ 0.05, so there is a significant influence between price on Sales Volume of bottled drinking water at CV Bio Karya Ite, and based on the results of the Determination test of Variable X2 (Price) on Y (Sales Volume) has a value of R Square value of 813, which means that there is a very strong influence between price and sales volume.3) Based on the results of the t test between Variable X3 (Promotion) on Y (Sales Volume) has a significant value of 0.002, therefore 0.002 ≤ 0.05, so there is a significant influence between Promotion on Sales Volume of bottled drinking water at CV Bio Karya Ite. And based on the results of the determination test of Variable X3 (promotion) against Y (Sales Volume) has a value of R Square value of 561, which means that there is a strong enough influence between promotion on sales volume.4) Based on the results of the t test between Variable X4 (Place) against Y (Sales Volume) has a significant value of 0.000, therefore 0.000 ≤ 0.05, this means that X4 on Y has a significant influence so that there is a significant influence between Place on Sales Volume of bottled drinking water at CV Bio Karya Ite. And based on the results of the determination test, variable X4 (place) on Y (Sales Volume) has an R Square value of 775, which means that there is a strong influence between Promotion on Sales Volume. 5) Based on the results of the F test, the significant value is ≤ 0.05.  From the table above, it can be seen that the significant value of the F test results between variables X1, X2, X3 and X4 (Product, Price, Promotion and Place) on Y (Sales Volume) has a significant value of 0.000, therefore 0.000 ≤ 0.05, this means that X1, X2, X3 and X4 on Y simultaneously have a significant effect. So that the results of the hypothesis in this study are that there is a significant influence between Product, Price, Promotion and Place on the sales volume of bottled drinking water CV Bio Karya Ite.
Pengaruh Promosi, Kemudahan Dan Keamanan Terhadap Keputusan Menggunakan Gopay Pada Generasi Z Di Kota Bengkulu Lutfia, Anisya Lutfia; Hidayati, Arifah; Syofian, Syofian
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 2 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i2.11916

Abstract

This research aims to determine the influence of promotion, convenience and security on the decision to use Gopay among generation Z in the city of Bengkulu. The nature of this research is associative. The type of data used in this research is quantitative data. The population generation Z from Bengkulu City who have used GoPay at least twice in the last 6 months, totaling 518,189 people. The number of samples set was 100 people. In the data collection process, researchers used the questionnaire method. The method used to analyze the data in this research is a data processing program or data software, namely SPSS version 25. The results of the research state that promotion has a positive and significant effect on the decision to use as evidenced by the t-count value for the promotion variable of 3.216 > t-table of 0.676 and the sig value is 0.002 < 0.05, which means that if promotion increased, will increase. Convenience positive and significant effect on the decision as evidenced by the t-count value for the promotion variable of 3.303>t-table of 0.676 and a sig value of 0.000<0.05 which means that if convenience is further increased, the decision increase. Security has a positive and significant effect evidenced by the t-count value for the promotion variable of 5.274>t-table of 0.676 and a sig value of 0.000<0.05 which means if security is further improved, the decision to use will increase. Together Promotion, Convenience and Security have a positive and significant influence on the Decision to evidenced by the Fcount > Ftable value of 227.219 > 3.94 with a significance of 0.000 < 0.05, with this the Fcount value is greater than Ftable and the significance is below 0.05, which means that if promotion, convenience and security are improved simultaneously, then the decision to use will increase.
Pengaruh Gaya Kepemimpinan Karismatik, Karakteristik Individu, dan Karakteristik Pekerjaan Terhadap Kinerja Karyawan PT. Elnusa Petrofin Bengkulu Saelendra, Dafa; Syofian, Syofian; Waliamin, Janusi
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.356

Abstract

The purpose of this study is to determine how much influence Charismatic Leadership Style, Individual Characteristics and Job Characteristics have on Employee Performance at PT. Elnusa Petrofin Bengkulu. The variables of this study are Charismatic Leadership Style, Individual Characteristics and Job Characteristics. The method used in this research is distributing questionnaires. This research is a quantitative approach research. The research population is all employees of PT. Elnusa Petrofin Bengkulu, 50 samples using the saturated sample method. The analytical tool used in this study uses SPSS 22. The results of the study show that (1) the Charismatic Leadership Style has a significant effect on the performance of PT. Elnusa Petrofin Bengkulu, (2) Individual characteristics have no significant effect on the performance of employees of PT. Elnusa Petrofin Bengkulu(3) Job characteristics have no significant effect on the performance of employees of PT. Elnusa Petrofin Bengkulu (4) Charismatic Leadership Style, Individual Characteristics and Job Characteristics simultaneously influence the performance of PT. Elnusa Petrofin Bengkulu.
Co-Authors Aguswan, Aguswan Alfarisi, Andika Hendrian Dwitama, Yosep Eka, Eka Harapan Tua R. F. S Hermawati Hermawati, Hermawati Hidayati, Arifah Janusi Waliamin Lutfia, Anisya Lutfia Nesti, Nesti Nurjanie, Ahmad Yoga Puspita, Veny Saelendra, Dafa Sari , Diny okta Sintia Safrianti Sipahutar, Mia Aprianita Soleha, Anggriani Syaputra, Rivaldo Yogi Trio Saputra Wahyuni, Aisyah Arista Widia Astuti