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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jurnal Sekretari Universitas Pamulang JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat BUDGETING : Journal of Business, Management and Accounting JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Disrupsi Bisnis Jurnal Arastirma AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Finance and Business Digital (JFBD) Asian Journal of Applied Business and Management (AJABM) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) West Science Business and Management Indonesian Journal of Entrepreneurship & Startups Manager : Jurnal Ilmu manajemen
Pasaribu, Veta Lidya Delimah
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : AKADEMIK: Jurnal Mahasiswa Ekonomi

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Pengaruh Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian pada PT Lautan Berlian Utama Motor Jakarta Barat Mulyadi, Mulyadi; Pasaribu, Veta Lidya Delimah
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 1 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i1.680

Abstract

The purpose of this research is to find out how much influence Service Quality has on purchasing decisions at PT Lautan Berlian Utama Motor West Jakarta Branch, to find out how much influence price has on purchasing decisions at PT Lautan Berlian Utama Motor West Jakarta Branch and to find out how much influence Service quality and price influence purchasing decisions at PT Lautan Berlian Utama Motor West Jakarta Branch simultaneously. The research method in this research is a quantitative method. The population in this study is based on consumer complaints in 2022, PT Lautan Berlian Utama Motor West Jakarta Branch, totaling 204 consumers. The sampling technique for this research is simple random sampling, determining the sample size using the Slovin formula with a difficulty level of 10%, so a sample of 67 buyer respondents was obtained. The data used is through observation techniques, questionnaires and literature. The analytical methods used in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, simple linear regression test, multiple linear regression test, determination test and significance test (t test and f test). The research results obtained partial positive service quality results on purchasing decisions, this can be seen from the t test with a t value of 10.015 > t table 1.669 with a significance value of 0.000, this value is smaller than 0.05 (0.000 < 0.05). partially price has a positive effect on purchasing decisions, this can be seen from the t test with a value of tcount 7.575 > ttable 1.669 with a significance level of 0.000, this value is greater than 0.05 (0.000 < 0.05) and simultaneously price and promotion have a positive effect and significant for purchasing decisions, this can be seen from the results of the f test with fcount 61.191 and ftable 3.140 with a significance of 0.000 < 0.05. Thus, it can be interpreted that service quality and price simultaneously have a significant influence on purchasing decisions.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian di Optik Sejahtera Depok Pasaribu, Veta Lidya Delimah; Setiawan, Redy
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 1 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i1.681

Abstract

The aim of this research is to obtain the necessary data and information and process it as comparison material with theories from library research to fulfill the requirements for writing a dissertation. find out how product quality influences purchasing decisions and find out how service quality influences purchasing decisions at Optik Sejahtera Depok. As well as to find out simultaneously the influence of product quality and service quality in purchasing decision making at Optik Sejahtera Depok. The following research analysis uses a quantitative approach analysis and the research population includes a purchasing decision population of 312 people. 76 The sample used in this research, the sampling technique used is non-probability, the sampling technique used is purposive sampling, and the determination formula The sample size is considered appropriate to represent the entire population, the Slovin formula is used, and the maximum margin is used. The maximum error or error is used. This formula sets the acceptable value to be 0.10 or 10% or 76 respondents. Product quality results can have a significant impact on purchasing decisions because the t count is 2.204 > 1.992 in the t table, and sig.< 0> t table 1.992 and the Sig. < 0> Table 3.12 and Sig value. <;0.05 (0.000 <0.05).
Co-Authors Adawiyah, Nurul Afita, Rina Agnes Agnes Agrasadya, Agrasadya Akhna, Anugerah Pratama Alamsyah, Yudha Ali, Mulvi Wilayat Aprilia Kurniati, Aprilia Ardiansyah, Fikri Ariqa, Nida Asih, Nur Islam Welas Aufaizah, Aisyah Azzahra, Tanzala Darmawan, Muhamad Fikri Dwiyatni, Aulia Dzakwan, Muhamad Hafizh Elburdah, Risza Putri Farhan, Achmad Fauziah, Gina Fauziah, Nespi Fazar, Muhamad Fernando, Jacky firdaus, Angga Firtiayani, Sarah Ramdinna Fitiryani, Bunga Gunawan, Deril Dwi Hardiansyah, Novan Fariz Hasan, Mohamad Aldi Hati, Jasica Asih Hazmi, Muhammad Shidqi Hidayati, Nabila Ilhamsyah, Dhanang Indriyani, Melinda Irani, Cahya Ismail Ismail Krisnaldy, Krisnaldy Maryani, Diana Tri Metarini, Raden Roro Ayu Miftahul Jannah Mohamad Ridwan Monalisa Monalisa Mulyadi Mulyadi mustakim, hakki rizki Muttaqin, Ahmad Khoerul Nasyadilla, Richika Putri Nazlaturrohmah Noviani, Bunga Cahya Nurbayani, Tia Tri Astuti Nurdjati, Isman Nurkamilah Nurkamilah Oktrima, Bulan Pranata, Rizky Pratama, Dimas Haikal Pratiwi, Hanindya Priadi, Andri Purba, Siti Marito Putra, Surya Permana Putri, Intan Febriani Rahayu, Suharni Rahmadani, Muhamad Rizal rusilowati, umi S, Al Jabar L Senandung A. Sabina, Clara Sairin, Sairin Samara, Yesika Saputra, Heri Saputri, Rahmaika Indah Sari, Irena Intan savitri, Dhea meylani Sembayu, Royke Senandung A.S, Al Jabar L Senen Senen Septiani, Fauziah Setiawan, Agil Setiawan, Redy Shabrina, Nina Situmorang, Debora H Sofa, Mardiana Sudarso, Eko Suriaman, Maman Syafei, Ahmad Nur Syaharani, Putri Nur Tifani, Rachel Angela tobing, Daniel bagus saputra lumbang Uswatun Hasanah vida, sonya mutiara Virby, Shelby Warasto, Hestu Nugroho Wardani, Windi Gustia Widia Astuti Yanuarso, Bambang Purnomo Yulianty, Indri Nova Yuniati, Helena Lia