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Journal : Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)

Analysis of Online Marketing and Online Administration on Consumer Purchase Interests on Shopee Users Hasanah, Uswatun; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12867

Abstract

This research aims to analyze the influence of online marketing and online administration on consumer buying interest on the Shopee e-commerce platform. The method used in this research is to use a qualitative approach by collecting in-depth data regarding online marketing and administration for Shopee users to understand in depth the dynamics of online marketing and administration on the Shopee e-commerce platform. The research results show that effective online marketing, such a data-based advertising, promotions via social media, and influencer strategies, have a significant influence on consumer purchasing interest. Apart from that, good online administration, such as ease in the payment process, delivery and costumer service, also plays an important role in increasing consumer satisfaction and buying interest.
Product Innovation Development Strategy to Increase Company Competitiveness at PT. Shavira Barokah Utama (Camille Beauty) Adawiyah, Nurul; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12869

Abstract

This research aims to uncover the new product development strategies implemented by PT. Shavira Barokah Utama (Camille Beauty) in the cosmetics industry. Through a qualitative approach, this study analyzes how the company has successfully maintained its competitiveness through innovations in formula, packaging, and marketing. The findings indicate that Camille Beauty consistently introduces products that meet the evolving needs of consumers. This research is expected to contribute to a deeper understanding of innovation strategies in the beauty industry and provide recommendations for other businesses.
Analysis of Democratic Leadership Style Impact on Employee Management Performance (Case Study of Bank Mega Syariah KCP Makassar Latimojong) Ismail, Ismail; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12931

Abstract

This study discusses the implementation of democratic leadership style in Bank Mega Syariah KCP Makassar Latimojong and its impact on employee performance. This study utilizes qualitative methodology with data collection through participant observation and informant interviews. The results of the study show the benefits of the democratic leadership approach in Bank Mega Syariah KCP Makassar Latimojong. Employees feel increased involvement, motivation, and accountability for their work. Employees now feel appreciated and recognized by management, and their happiness and work productivity increase. Improving communication and openness, involving staff in strategic planning, developing participatory leadership skills, encouraging collaboration and teamwork, and implementing regular assessment and feedback are some of the ideas made to strengthen democratic leadership. This study emphasizes the importance of democratic leadership in fostering an inclusive and inspiring workplace and enabling staff to perform better.   
Customer Relationship Management (CRM) Strategy in Increasing Customer Loyalty at Amo_Nailart Agnes, Agnes; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12955

Abstract

This study aims to analyze the Customer Relationship Management (CRM) strategy implemented by Amo_nailart, an MSME in the field of nail art, in increasing customer loyalty. A quantitative approach with a descriptive method was used in this study. Data were collected through questionnaires to three Amo_nailart customers, interviews with the owner, and documentation studies. The results showed that Amo_nailart has implemented several CRM strategies, such as recording customer data, communicating via WhatsApp, and providing member cards. Correlation analysis showed a significant positive relationship between the implementation of CRM strategies and the level of customer loyalty (0.85). Other factors that influence customer loyalty are service quality, therapist expertise, price, location, and waiting time. Although the CRM strategy implemented is still simple and has some limitations, such as manual data recording and lack of social media utilization, the strategy has been proven to contribute positively to customer loyalty. It is recommended that Amo_nailart adopt a digital CRM system, utilize social media optimally, develop a more comprehensive loyalty program, and provide training to employees regarding the implementation of CRM.
Analysis of Service Quality on Public Satisfaction in Police Record Certificate (SKCK) Services at the West Tarakan Police Office Samara, Yesika; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12958

Abstract

This study analyzes the quality of service that is closely related to public satisfication in the process of making a Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. The main objective of this research is to determine the extent of service quality at the West Tarakan Sectoral Police based on community satisfication in the process of making a Police Clearance Certificate (SKCK). The method used in this research is a descriptive qualitative method. Researcher are more focused on public services that are observed in depth in accordance with community satisfication which is used as the main measure in this study. Data collection is carried out in the form of interviews and observation of people who apply for the making of Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. From this research, the results showed that the community gave a good response to the service of making a Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. The services provided are not only limited to making, but also include providing information and education for people who have a lack of understanding about the Police Clearance Certificate (SKCK. A high level of community satisfication has contributed to improving the quality of service of making a Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. The renponsiveness of the West Tarakan Sectoral Police creates a positive reputation and the good image for the police institution and builds trust among the community.
Effectiveness of Administrative Service Forms in Implementing School Administrative Staff Duties at SMK TI Airlangga Samarinda Maryani, Diana Tri; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12959

Abstract

The background of this research is to find out how effective the form of administrative services at Airlangga IT Vocational School, Samarinda is. In addition, this research aims to identify factors that hinder and hinder administrative services, such as service processes, supporting factors, and types of Administrative Staff services at Airlangga IT Vocational School, Samarinda. The final aim of this research is to provide excellent administrative services at the Airlangga IT Vocational School, Samarinda. This research is descriptive qualitative research using observation and interview data collection methods. The Principal, Head of School Administrative Staff, Student Affairs, and Homeroom Teachers are the main data sources in this research. However, the methods used to carry out data analysis are data reduction, data presentation, and drawing conclusions. The results of this research show that the administrative service process at Airlangga Samarinda IT Vocational School is a series of activities or a whole process that monitors teamwork in a planned and systematic manner to achieve goals. This process is carried out in certain environments, especially in formal educational institutions which occur at the Airlangga IT Vocational School, Samarinda. The study results show that to achieve common goals, the administrative staff service process at Airlangga IT Vocational School Samarinda still requires good cooperation to maintain the best results. Apart from that, there are several obstacles that hinder the administrative staff service support process at Airlangga IT Vocational School Samarinda. Therefore, to achieve this, good motivation, encouragement and collaboration are needed.
Co-Authors Adawiyah, Nurul Afita, Rina Agnes Agnes Agrasadya, Agrasadya Akhna, Anugerah Pratama Alamsyah, Yudha Ali, Mulvi Wilayat Aprilia Kurniati, Aprilia Ardiansyah, Fikri Asih, Nur Islam Welas Aufaizah, Aisyah Azzahra, Tanzala Darmawan, Muhamad Fikri Dwiyatni, Aulia Dzakwan, Muhamad Hafizh Elburdah, Risza Putri Farhan, Achmad Fauziah, Gina Fauziah, Nespi Fazar, Muhamad Fernando, Jacky firdaus, Angga Firtiayani, Sarah Ramdinna Fitiryani, Bunga Gunawan, Deril Dwi Hasan, Mohamad Aldi Hati, Jasica Asih Hazmi, Muhammad Shidqi Hidayati, Nabila Ilhamsyah, Dhanang Indriyani, Melinda Irani, Cahya Ismail Ismail Krisnaldy, Krisnaldy Maryani, Diana Tri Metarini, Raden Roro Ayu Miftahul Jannah Mohamad Ridwan Monalisa Monalisa mustakim, hakki rizki Muttaqin, Ahmad Khoerul Nasyadilla, Richika Putri Nazlaturrohmah Noviani, Bunga Cahya Nurbayani, Tia Tri Astuti Nurkamilah Nurkamilah Oktrima, Bulan Pranata, Rizky Pratama, Dimas Haikal Pratiwi, Hanindya Priadi, Andri Purba, Siti Marito Putra, Surya Permana Putri, Intan Febriani Rahayu, Suharni rusilowati, umi S, Al Jabar L Senandung A. Sabina, Clara Sairin, Sairin Samara, Yesika Saputra, Heri Saputri, Rahmaika Indah Sari, Irena Intan savitri, Dhea meylani Sembayu, Royke Septiani, Fauziah Setiawan, Agil Shabrina, Nina Situmorang, Debora H Sofa, Mardiana Sudarso, Eko Suriaman, Maman Syafei, Ahmad Nur Syaharani, Putri Nur tobing, Daniel bagus saputra lumbang Uswatun Hasanah vida, sonya mutiara Virby, Shelby Wardani, Windi Gustia Widia Astuti Yuniati, Helena Lia