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All Journal ETTISAL Journal of Communication Jurnal Studi Komunikasi JURNAL HERITAGE ASPIRATION Journal Jurnal Komunikasi Global Indonesian Journal of Digital Public Relations Komunikatif : Jurnal Ilmiah Komunikasi
Asy'ari, Nur Aini Shofiya
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Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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TIKTOK CONTENT CREATOR @YUSKYAUDAH'S STRATEGY AS A FORM OF SELF-EXISTENCE Febriyanti, Nurul; Asy'ari, Nur Aini Shofiya; Azahari, Helmi
ASPIRATION Journal Vol. 6 No. 1 (2025): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i1.104

Abstract

Social media is now an important aspect of individuals' daily activities, especially among generations Y and Z, who use it to express themselves and build their identities. The @Yuskyaudah account uses TikTok to build its existence and has been successful on FYP several times. The purpose of this study is to determine the content strategy of TikTok creator @Yuskyaudah as a form of self-existence through a study of Regina Luttrell's Circular Model of Some theory. Using a descriptive qualitative approach, this study examines the content production process, interactions with audiences, and strategies used by Yusky to construct his existence on the platform. Using a qualitative approach, data was collected through in-depth interviews and content observations and then validated using method triangulation techniques. The results of the study show that Titok @Yuskiyauda's content applies the concept of share, optimize, manage and engage to developself-existence.
Co-Authors Alvandaru, M. Hafid Azahari, Helmi Bagong Suyanto Dewi, Novita Purnama Febriana, Poppy Febriana Febriyanti, Nurul Irfan Wahyudi Muhammad Rizal Firdaus Muhammad, Helmy Nur Aini Nur Maghfirah Aesthetika Nurhana Marantika Nygymanova, Nurbany Septiani, Dina Syahrul R, Syahrul Totok Wahyu Abadi, Totok Wibisono, Gunawan Rico