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All Journal ETTISAL Journal of Communication Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN (EDISI ELEKTRONIK) Ensiklopedia of Journal Jurnal Riset Komunikasi IIJSE INJECT Interdisciplinary Journal of Communication
Septiani, Dina
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Representasi Pemberdayaan Perempuan Indonesia Sebagai Brand Activism The Body Shop Di Instagram @Thebodyshopindo.Impact Wijaya, Evelyn; Septiani, Dina; Saptyasari, Andria
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.598 KB) | DOI: 10.36418/syntax-literate.v7i12.10121

Abstract

Penelitian ini membahas tentang representasi pemberdayaan perempuan sebagai brand activism yang dilakukan oleh perusahaan The Body Shop pada perempuan Indonesia di Instagram milik The Body Shop, yaitu @thebodyshopindo.impact. Sistem patriarki dianut oleh kebanyakan orang di setiap belahan dunia menyebabkan diskriminasi kepada gender yang lebih lemah, yaitu perempuan. Perempuan dianggap memiliki kedudukan dan nilai yang lebih rendah dibandingkan dengan laki-laki sehingga peran, serta suara perempuan bagi keluarga, pekerjaan, dan masyarakat kurang diakui dan dihargai, sehingga tidak jarang juga perempuan yang menjadi sasaran. The Body Shop mengangkat permaslahan ini, memberikan dukungan kepada perempuan, dan membagikannya ke Instagram. Penelitian ini dibedah dengan menggunakan analisis semiotika tentang pesan yang ingin disampaikan pada perempuan Indonesia di Instagram milik The Body Shop, yaitu @thebodyshopindo.impact. Dalam penelitian ini, peneliti menggunakan paradigma kualitatif dan teori semiotika milik C.S. Peirce. Hasil penelitian menunjukkan ada 3 pesan utama dari The Body Shop yaitu mengajak perempuan untuk maju bersama-sama, berani berkarya, dan menerima diri. Tetapi dalam penelitian ini menunjukkan masih adanya bias gender dalam post yang dibagikan oleh The Body Shop seperti warna dan gaya bahasa yang digunakan.
Jurnalisme Warga dalam Strategi Konvergensi: Akomodasi Aspirasi atau Aktifitas Buruh Digital? Asy'ari, Nur Aini Shofiya; Suyanto, Bagong; Septiani, Dina; Wahyudi, Irfan
ETTISAL : Journal of Communication Vol. 8 No. 2 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i2.11957

Abstract

Konsep siaran citizen journalism Suara Surabaya dengan tagline News, Interaktif, Solutif berfokus pada keterlibatan khalayak dalam proses produksi berita. Konsep siaran one to many akhirnya berubah menjadi many to many didukung plaform digital yang semakin memudahkan khalayak berpartisipasi. Tingginya loyalitas khalayak terlihat pada tingginya jumlah pengikut dan interaksinya pada platform digital media sosial Suara Surabaya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi konvergensi media penyiaran menempatkan khalayak sebagai digital labor melalui bisnis penyiaran dengan konsep citizen journalism. Metode yang digunakan adalah kualitatif dengan pengumpulan data melalui observasi, wawancara, serta kajian literatur. Hasil penelitian  menunjukkan adanya fenomena unpaid labor dalam model siaran dengan konsep jurnalis warga karena melibatkan netizen sebagai pekerja yang tidak dibayar sehingga menghasilkan surplus value dan akumulasi modal. Khalayak sebagai pekerja melakukan pekerjaanya dengan sukarela tanpa keterpaksaan, melakukan dengan kesenangan menggunakan waktu luang dan waktu ber-senang-senang yang merupakan permainan kapitalisme yang tersembunyi.
Local Wisdom, Local Culture, and Global Market Post-Pandemic Covid-19: Rebranding the City of Tuban, Indonesia Isnaini, Santi; Septiani, Dina; Wibawa, Satrya; Rahmalia, Aqila Nur
Jurnal Riset Komunikasi Vol 7 No 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.993

Abstract

This study aims to describe the implementation of local wisdom in the imaging strategy of Tuban, East Java, after the Covid-19 pandemic. It is crucial to explore the understanding of implementing local wisdom in the imaging strategy of Tuban, East Java, after the COVID-19 pandemic. In this study, the theories used include the theory of city branding, city imaging strategies, and local wisdom. These three theories become the basis for understanding and explaining the implementation of local wisdom in the imaging strategy of the city of Tuban, East Java. The results showed that Tuban Regency carried out various city imaging efforts. Implementing local wisdom in urban imaging strategies includes history, processes, stakeholders, city branding elements, and events. The research model on the implementation of local wisdom in the imaging strategy of Tuban City is closely related to history, which includes branding initiatives in the city vision, tradition and culture, city regulations, and city vision.
Beyond Musical Talent: The Role of Professional Networks in Musicians’ Career Development in Jakarta Hanorsian, Anastasia Enike; Septiani, Dina; Yunita, Febri Rizma; Paramitha, Kalingga Wenna Ferliqueena; Wahdah, Nikmatul Bahril
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 1 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i1.18111

Abstract

The growth of the creative economy sector in Indonesia, particularly the music industry, has created a dynamic and competitive environment for musicians in Jakarta. While professional networking is essential for career development, the relationship between musicians’ network usage and career achievement requires further exploration. A qualitative methodology incorporating case studies and thematic analysis was adopted for this study. The study involved a key informant, a professional musician with ten years of experience in Jakarta's music industry. The data gathering process integrated semi-structured interviews alongside social media and document observations. The theoretical framework combined Social Capital Theory and Systems Theory Framework. The study revealed that musicians' career development in Jakarta follows a five-point evolution of social capital: from initial formation relying on bonding capital to portfolio optimization through bridging capital. The interplay among individual, social and environment systems defines key success factors. The research identified three key mechanisms: strategic network formation, collaboration opportunity utilization, and industry dynamics adaptation. Professional networking contributes to career success through reciprocity principles, professional credibility, and adaptive capabilities. The findings demonstrate that successful career development in Jakarta's music industry requires a holistic approach integrating networking strategies with professional growth. The study contributes to understanding how social capital operates in creative industries where boundaries between systems are fluid. These insights are valuable for developing support systems that facilitate inclusive growth in Jakarta's music ecosystem.
PENGARUH CITRA MEREK, INOVASI PRODUK, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK DEODORANT CASABLANCA MASYARAKAT NAN SABARIS KABUPATEN PADANG PARIAMAN Mulyani, Sri; Septiani, Dina
Ensiklopedia of Journal Vol 1, No 1 (2018): Vol 1 No 1 Edisi 2 Oktober 2018
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.957 KB) | DOI: 10.33559/eoj.v1i1.70

Abstract

This research aims to find out how big the influence of brand image, product innovation and advertisement to purchase decision on Casablanca deodorant product at Nan Sabaris Subdistrict, Padang Pariaman regency partially and influence of brand image, product innovation and advertisement to purchase decision on Casablanca deodorant product on society District Nan Sabaris Padang Pariaman simultaneously. This type of research is associative research and is used for explanatory purposes. This research method is quantitative method. The population in this study is the community in District Nan Sabaris Padang Pariaman Limpato, where samples are 84 respondents. Data collection techniques were conducted with interviews and questionnaires. The data was processed using SPSS version 17. The result showed that brand image, product and advertising innovation had a positive effect partially to the purchase decision on deodorant casablanca product in Nan Sabaris sub-district, Padang Pariaman regency and brand image, product and advertising innovation had positive effect simultaneously to purchase decisions on deodorant casablanca products in the community of Nan Sabaris Sub-district, Padang Pariaman District. With multiple linear regression is Y = 0,916 + 0,425X1 + 0,410X2 + 0,189X3 and coefficient of determination give contribution equal to 51%. With the positive relationship between brand image (X1), product innovation (X2) and advertisement (X3) on purchasing decision (Y) deodorant casablanca product in Nan Sabaris sub-district, Padang Pariaman, it is expected to increase sales revenue to always pay attention to things. things that can attract the attention of consumers or customers so that it can lead to purchasing decisions.
TikTok as a New Media for the Future of Indonesian Creative Work Najihah, Dliyaun; Septiani, Dina
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 1 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i1.1980

Abstract

TikTok is widely favored among numerous individuals as a social media platform. This research seeks to analyze the expansion of TikTok in Indonesia, explore the opportunities it offers to creative professionals in the country, and examine the potential drawbacks and effects associated with uploading short videos on this social media platform. This study is an analytical Systematic Literature Review (SLR) of publication trends related to TikTok, New Media, and Creative Works. The methodology involves scientific mapping through scientometric analysis, qualitative discussions, and bibliometric searches. The study results show that TikTok is one of the digital media in Indonesia that is proliferating. TikTok serves as a new medium for global communication and information exchange, a platform for interaction, sharing, and socializing, a primary destination for users, a social commerce venue, and a portfolio showcase. Indonesian creative workers use TikTok as a promotional and trading medium. However, face-to-face communication through TikTok can reduce the trust of TikTok users when making transactions, conversations, communications, self-actualization and so on. It can also lead to misunderstandings when carrying out long-distance activities without being based on more detailed and specific explanations.
The Influence of Gamification on Motivation and Performance: Evidence from Grab Driver Partners Septiani, Dina; Sriwidiyani, Mia; Wibowo, Sandi Nasrudin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of gamification on Grab driver partner motivation and performance and to test the role of motivation as a mediating variable. This study complements the literature related to the influence of gamification in the context of the digital economy in Indonesia, especially in the transportation sector, which is still rarely studied. The research method used is quantitative by distributing questionnaires to 256 Grab driver partners selected by purposive sampling. Data analysis uses Structural Equation Modeling (SEM) on Smartpls 4 software to test the relationship between variables. The results of the study indicate that gamification has a positive and significant influence on driver partner motivation and performance. Motivation is also proven to have a significant influence on performance while mediating the relationship between gamification and performance, although the mediation influence is relatively weak. These findings enrich the discussion on gamification in the transportation service sector and show that the right implementation of gamification can be an influenceive strategy to improve Grab driver partner motivation and performance.
Co-Authors Asy'ari, Nur Aini Shofiya Bagong Suyanto Hanorsian, Anastasia Enike Irfan Wahyudi Isnaini, Santi Najihah, Dliyaun Paramitha, Kalingga Wenna Ferliqueena Rahmalia, Aqila Nur Saptyasari, Andria Sri Mulyani Sriwidiyani, Mia Wahdah, Nikmatul Bahril Wibawa, Satrya Wibowo, Sandi Nasrudin Wijaya, Evelyn Yunita, Febri Rizma