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All Journal Jurnal Manajemen Bisnis IJBE (Integrated Journal of Business and Economics) Al-Albab Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam al-Iltizam: Jurnal Pendidikan Agama Islam DIALEKTIKA International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Journal of Social and Policy Issues International Journal of Management Science and Information Technology (IJMSIT) KOMMAS: Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Data in Summary JIEM : Journal Of International Entrepreneurship And Management Proceeding of the International Conference on Global Education and Learning Jurnal Tarbiyatuna
Ratri Nurina Widyanti
Universitas Teknologi Yogyakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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The Influence of Influencers, Trustworthiness, and Perceived Quality on Purchase Intention with Brand Attitude as a Moderator Ayudiah, Irma Sitie Nur; Widyanti, Ratri Nurina
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1194

Abstract

This study aims to examine the influence of perceived influencer trustworthiness and perceived quality on the intention to purchase beauty products with attitude toward the brand as a moderation variable. This study uses a quantitative approach with a questionnaire method. The data used is primary data, which is directly obtained from the respondents' answers through questionnaires. The distribution of the questionnaire is carried out through the Google Form platform by sending a link that contains the arrangement of questions and respondents' biodata. The analysis was carried out with the help of the IBM SPSS statistical program version 26. The results of the study show that Perceived Influencer Trustworthiness has a negative and insignificant effect on the Intention to Purchase of beauty products. Perceived Quality has a negative and insignificant effect on the Intention to Purchase of beauty products. Perceived Influencer Trustworthiness and Perceived Quality do not have a stimulant effect on the Intention to Purchase of beauty products. Attitude Toward the Brand is not able to moderate the influence of Perceived Influencers on the Intention to Purchase of beauty products. Attitude Toward the Brand is not able to moderate the influence of Perceived Quality on the Intention to Purchase of beauty products.
Transformational Leadership Practices with Principals Dual Roles in the Age of Education 4.0 Al-Ghozali, Mohammad Faizal; Pabbajah, Mustaqim; Widyanti, Ratri Nurina; Widyatmoko, Widi Fajar
Journal of Social and Policy Issues Volume 5, No 3 (2025) July - September
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v5i3.511

Abstract

This study aims to explore the practices of transformational leadership implemented by the principal, who concurrently holds the role of a guidance and counseling teacher at SMPN 3 Cikembar, within the context of Education 4.0.  The main focus of this study is to understand how these leadership practices are implemented, the factors that support their success, and their impact on the school's readiness to face digital challenges and educational innovation in the era of 4.0. This research uses a qualitative approach with a case study method, involving the principal, teachers, and students as key informants. Data collection techniques were carried out through observation, interviews, and documentation. The results of the study show that the principal applies seven forms of transformative leadership, including modeling, inspiration, giving appreciation, supporting creativity, discussion forums, empathy for school members, and digitizing learning. The success of these practices is supported by personal commitment, a background in guidance and counseling, the ability to handle multiple tasks, and collegial support from teachers. In conclusion, humanistic-based transformative leadership can create a collaborative and adaptive school environment. This study recommends ongoing training/workshops, inter-school collaboration systems, and a humanistic approach to educational leadership to effectively address the challenges of the 4.0 era.
PENGARUH DIGITAL VISUAL MERCHANDISING DAN GREEN CONSUMER KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN ONLINE THRIFTING DENGAN ENVIRONMENTAL SELF-IDENTITY SEBAGAI VARIABEL MEDIASI PADA GENERASI Z DI DAERAH ISTIMEWA YOGYAKARTA Tiara Kusumastati; Ratri Nurina Widyanti
JIEM : Journal Of International Entrepreneurship And Management Vol 5 No 01 (2026): JIEM : Journal Of International Entrepreneurship And Management
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jiem.v5i01.2537

Abstract

This study examines the influence of digital visual merch andising & green consumer knowledge on online thrifting purcha se decisions, with environmental self-identity as a mediating variable among Generation Z. A quantitative survey was conduct ed involving 100 responde nts selected through purposive sampl ing. Data were collected using a structured questionnaire and analyzed using PLS-SEM with SmartPLS 4. The findings reveal that digital visual merchand ising, green consumer knowledge, and environmental self-identity positively and significantly affect purchase decisions. Digital visual merchandising & green consum er knowledge significantly enhance environmental self-identity. Environmental self-identity does not mediate the effects of digital visual merchan dising or green consumer Knowledge on purchase decisions. Findings the importance of attractive digital product presentation & consumers' environment tal knowledge in encour aging online thrifting purchase decisions among Generation Z.
PENGARUH PHYGITAL CUSTOMER EXPERIENCE, DIGITAL GREEN TRANSPARENCY, DAN CARBON FOOTPRINT INFORMATIONTERHADAP ONLINE PURCHASE DECISIONPRODUK ECO-FRIENDLY HOUSEHOLDPADA GENERASI Z DENGAN ENVIRONMENTAL CONCERNSEBAGAI VARIABEL MODERASI Hera Glenis Neysa; Ratri Nurina Widyanti
JIEM : Journal Of International Entrepreneurship And Management Vol 5 No 01 (2026): JIEM : Journal Of International Entrepreneurship And Management
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jiem.v5i01.2539

Abstract

This study examines the effects of phygital customer experience, digital green transparency, and carbon footprint information on the online purchase decision of eco-friendly household products among Generation Z, with environmental concern as a moderating variable. A quantitative survey was conducted involving 150 Generation Z respondents in Indonesia who had purchased environmentally friendly household products through e-commerce platforms. Data were collected using an online questionnaire and analyzed with SEM-PLS. The results reveal that phygital customer experience, digital green transparen cy, and carbon footprint information positively and significantly influence online purchase decisions, Environmental concern stren gthens the relationships between these variables and purchase decisions. The findings suggest that businesses should enhance dig ital marketing strategies by providing transparent environmental information and educating consumers about product carbon footprints to encourage sustainable online purchasing behavior.
The Effect of Employer Branding and Career Development on Employee Retention with Job Satisfaction as A Mediation Variable on Generation Z in Special Region of Yogyakarta Ayu Idawati; Ratri Nurina Widyanti
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7596

Abstract

This study aims to examine the effect of employer branding and career development on employee retention with job satisfaction as a mediating variable among Generation Z employees in the Daerah Istimewa Yogyakarta. The high turnover rate among Generation Z has become a significant challenge for organizations, making it important to identify factors that influence their retention. A quantitative research design was employed using a survey method involving 100 Generation Z employees with a working tenure of 3 months to 1 year, selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.1.1.8. The findings reveal that employer branding and career development have a positive and significant effect on both job satisfaction and employee retention. Career development is identified as the most dominant predictor of employee retention. In addition, job satisfaction has a significant positive effect on employee retention and partially mediates the relationship between employer branding and career development on employee retention. The model demonstrates strong explanatory power with an R² value of 0.755, indicating substantial predictive relevance. These findings highlight that effective retention strategies for Generation Z require the integration of strong employer branding, structured career development systems, and sustained improvement in job satisfaction. This study contributes to Human Resource Management literature by providing empirical evidence on the importance of combining organizational attractiveness and career growth opportunities to retain young employees in a competitive labor market.
Integrating Local Culture in Higher Education: Foundation of Indonesia’s National Identity Mustaqim Pabbajah; Juhansar Juhansar; Ratri Nurina Widyanti; Widi Fajar Widyatmoko; Mohammad Faizal Al Ghozali
Proceeding of the International Conference on Global Education and Learning Vol. 2 No. 2 (2025): December : Proceeding of the International Conference on Global Education and L
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icgel.v2i2.171

Abstract

Local culture plays a strategic role in shaping and maintaining the identity of the diverse Indonesian nation. In the context of higher education, local culture does not merely function as a heritage of tradition but also as a source of values and character that can strengthen students’ national consciousness. This research aims to analyze the role of local culture as the foundation of national identity at the university and to identify strategies for implementing cultural values in the educational process and at campus life. This research employes a descriptive qualitative approach using interviews, Focus Group Discussions (FGDs), participatory observation, and document analysis to collect data. The findings indicate that the internalization of local cultural values through curriculum, student activities, and academic culture can strengthen the self-identity of students as the nation’s next generation. Thus, higher education institutions play a crucial role as agents of cultural preservation while simultaneously driving national ideology through the development of academic and non-academic programs rooted in local values. Thus, strengthening local culture in higher education is a strategic step in building a national identity that is characterized, competitive, and uniquely Indonesian.
Co-Authors Al-Ghozali, Mohammad Faizal Ayu Idawati Ayudiah, Irma Sitie Nur Darwis, Muh Deraman Deraman Ferida Yuamita Fitria, Ai Zakiah Harun, Dato' Sudin Hera Glenis Neysa Inon Listyorini Juhansar Andi Latief Laras Sitoayu Mohammad Faizal Al Ghozali Mustaqim Pabbajah Saiful Akhyar Lubis Selvone Christin Pattiserlihun Septi Diana Sari Tiara Kusumastati Ulfa Amalia Widyatmoko, Widi Fajar Zainudin Hassan