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All Journal Jurnal Manajemen Bisnis IJBE (Integrated Journal of Business and Economics) Al-Albab Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam al-Iltizam: Jurnal Pendidikan Agama Islam DIALEKTIKA International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Journal of Social and Policy Issues KOMMAS: Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Data in Summary Jurnal Tarbiyatuna
Ratri Nurina Widyanti
Universitas Teknologi Yogyakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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The Influence of Influencers, Trustworthiness, and Perceived Quality on Purchase Intention with Brand Attitude as a Moderator Ayudiah, Irma Sitie Nur; Widyanti, Ratri Nurina
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1194

Abstract

This study aims to examine the influence of perceived influencer trustworthiness and perceived quality on the intention to purchase beauty products with attitude toward the brand as a moderation variable. This study uses a quantitative approach with a questionnaire method. The data used is primary data, which is directly obtained from the respondents' answers through questionnaires. The distribution of the questionnaire is carried out through the Google Form platform by sending a link that contains the arrangement of questions and respondents' biodata. The analysis was carried out with the help of the IBM SPSS statistical program version 26. The results of the study show that Perceived Influencer Trustworthiness has a negative and insignificant effect on the Intention to Purchase of beauty products. Perceived Quality has a negative and insignificant effect on the Intention to Purchase of beauty products. Perceived Influencer Trustworthiness and Perceived Quality do not have a stimulant effect on the Intention to Purchase of beauty products. Attitude Toward the Brand is not able to moderate the influence of Perceived Influencers on the Intention to Purchase of beauty products. Attitude Toward the Brand is not able to moderate the influence of Perceived Quality on the Intention to Purchase of beauty products.
Transformational Leadership Practices with Principals Dual Roles in the Age of Education 4.0 Al-Ghozali, Mohammad Faizal; Pabbajah, Mustaqim; Widyanti, Ratri Nurina; Widyatmoko, Widi Fajar
Journal of Social and Policy Issues Volume 5, No 3 (2025) July - September
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v5i3.511

Abstract

This study aims to explore the practices of transformational leadership implemented by the principal, who concurrently holds the role of a guidance and counseling teacher at SMPN 3 Cikembar, within the context of Education 4.0.  The main focus of this study is to understand how these leadership practices are implemented, the factors that support their success, and their impact on the school's readiness to face digital challenges and educational innovation in the era of 4.0. This research uses a qualitative approach with a case study method, involving the principal, teachers, and students as key informants. Data collection techniques were carried out through observation, interviews, and documentation. The results of the study show that the principal applies seven forms of transformative leadership, including modeling, inspiration, giving appreciation, supporting creativity, discussion forums, empathy for school members, and digitizing learning. The success of these practices is supported by personal commitment, a background in guidance and counseling, the ability to handle multiple tasks, and collegial support from teachers. In conclusion, humanistic-based transformative leadership can create a collaborative and adaptive school environment. This study recommends ongoing training/workshops, inter-school collaboration systems, and a humanistic approach to educational leadership to effectively address the challenges of the 4.0 era.
Co-Authors Al-Ghozali, Mohammad Faizal Ayudiah, Irma Sitie Nur Darwis, Muh Deraman Deraman Ferida Yuamita Fitria, Ai Zakiah Harun, Dato' Sudin Inon Listyorini Juhansar Andi Latief Mustaqim Pabbajah Saiful Akhyar Lubis Selvone Christin Pattiserlihun Septi Diana Sari Sitoayu, Laras Ulfa Amalia Widyatmoko, Widi Fajar Zainudin Hassan