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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Journal of Business Application Digital Innovation : International Journal Of Management
Pattipeilohy, Victor Ringhard
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science

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The Role of Product Attributes and Price to Purchase Intentions for Oleh-Oleh Sago Tumbu Pattipeilohy, Victor Ringhard; Gommies, Stevanus Johan; Pattipeilohy, Vascolino
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i2.p771-785

Abstract

The study examines the impact of product attributes and pricing on consumer purchase intentions for sago tumbu, a traditional Maluku snack. It employs a quantitative approach with explanatory research design, focusing on the relationship between independent variables (product attributes and price) and the dependent variable (purchase intentions). Data from 120 respondents, patrons of specialty snack outlets in Ambon City, were collected using a 5-point Likert scale and analyzed through multiple regression analysis using SPSS 23. The findings highlight the significant positive influence of both product attributes and pricing on consumer purchase intentions. Recommendations include enhancing product packaging and labeling attractiveness while maintaining affordable pricing to stimulate consumer purchasing intentions.
Peran Dimensi Lokasi Wisata Terhadap Keputusan Berkunjung Wisatawan Pattipeilohy, Victor Ringhard; Asthenu, Jean Rosalina
Journal of Business Application Vol. 2 No. 2 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i2.p159-172

Abstract

The success of the tourism industry is inseparable from the role of tourist sites that can attract the attention of tourists. The current research aims to examine the effect of the role of location dimensions namely access, traffic, visibility, and facilities on the decision to visit tourists to Paragliding attractions. The number of samples involved in the current research is 100 respondents using simple random sampling technique, and to test and analyze data using multiple linear regression analysis. The results showed that the role of the dimensions of access, traffic, visibility, and facilities had a positive and significant impact on the decision to visit tourists to tourist objects.
PERAN MEDIA SOSIAL INFLUENCERS DAN KEPERCAYAAN MEREK SEBAGAI MEDIATOR TERHADAP NIAT BELI PRODUK SKINCARE DI KOTA AMBON Pattipeilohy, Victor Ringhard; Pattipeilohy, Vascolino
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3050

Abstract

Intriduction: The role of social media influencers in marketing has become increasingly important, as they are capable of boosting company sales. The purpose of this study is to examine and analyze the role of social media influencers on brand trust and purchase intention of skincare products in Ambon City. Methods:This research employs a quantitative approach. The research instrument used is a questionnaire for data collection purposes. The population consists of all skincare product consumers, with the total number unknown, and the sample comprises 100 respondents. A non-probability sampling method was used, specifically the purposive sampling technique. Data analysis was conducted using Structural Equation Modeling (SEM) with the SmartPLS 3 application. Results:The results show that all hypotheses are supported. The role of social media influencers has a positive and significant direct effect on brand trust and purchase intention of skincare products, as well as an indirect effect mediated by brand trust. Brand trust is proven to serve as a mediating variable, although only partially. Furthermore, brand trust also directly has a positive and significant influence on the purchase intention of skincare products. Keyword: Media Sosial Influencer, Brand Trust, Purchase Intention
Development Strategy for Waai Tree House Tourist Attractions, Central Maluku Regency Kalay, Agusthinus; Asthenu, Jean Rosalina; Gomies, Stevanus Johan; Titioka, Stenly Ronaldo; Pattipeilohy, Victor Ringhard; Tousalwa, Carla C.; Sutiksno, Dian Utami
Digital Innovation : International Journal of Management Vol. 3 No. 1 (2026): January: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i1.662

Abstract

The global tourism industry is experiencing significant growth with a contribution of USD 11.1 trillion to the world's GDP by 2024. Maluku Province has extraordinary natural tourism potential, one of which is the Waai Tree House in Central Maluku Regency which offers a glamorous camping (glamping) concept with the natural beauty of the mountains. Despite having natural advantages, this tourist attraction faces problems of damaged access roads, lack of supporting facilities, and not optimal promotional strategies. This research aims to identify strategic factors through SWOT analysis and formulate effective development strategies to increase the competitiveness of Waai Tree House tourism in a sustainable manner. The research method uses a descriptive qualitative approach with data collection techniques through participatory observation, in-depth interviews with managers and visitors, visual documentation, and literature studies. The data is analyzed using SWOT analysis to identify strengths, weaknesses, opportunities, and threats, then formulated into four development strategies. The results show the main strengths in the form of natural beauty, unique glamping concepts, and personal service, while the critical weaknesses are damaged road infrastructure and limited facilities. Opportunities include digital promotion and collaboration with governments, while threats include limited accessibility and competition for new destinations. The strategy formulation resulted in four approaches: SO (intensive digital promotion), WO (priority infrastructure improvement), ST (service differentiation), and WT (consistent facility updates) strategy. The implementation of the WO strategy is a top priority with a gradual roadmap of 6-24 months. This research contributes to a contextual strategic framework for the development of glamping tourism in the remote archipelago of Eastern Indonesia.
Pengaruh Ketersediaan Uang dan Konsumsi Hedonis terhadap Pembelian Impulse produk ole-ole khas Kota Ambon GOMIES, STEVANUS JOHAN; Tamalene, Abdul Haris; Pattipeilohy, Victor Ringhard
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 7 No. 2 (2018)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v7i2.192

Abstract

Pembelian impulse merupakan salah satu perilaku pembelian yang penting untuk dipahami oleh para produsen atau pelaku usaha retail dalam rangka menetapkan strategi pemasaran karena dapat meningkatkan jumlah omzet penjualan dan laba. Pembelian impulse tanpa disadari sering dialami oleh semua konsumen tanpa membedakan umur, budaya, pekerjaan, maupun tingkat pendapatan.Tujuan dari penelitian saat ini adalah untuk menguji pengaruh secara langsung variabel ketersediaan uang dan konsumsi hedonis terhadap perilaku pembelian impulse khususnya produk ole-ole khas Ambon yang biasanya saat dibeli telah direncanakan sebelumnya oleh pelanggan. Penelitian saat ini melibatkan 100 orang responden yang dijadikan sampel. Teknik sampel yang digunakan adalah purposive sampel, dengan teknik analisis adalah regresi berganda.Hasil penelitian menunjukan bahwa  konsumen yang merasa meampu untuk berbelanja karena memiliki uang yang merupakan representasi dari variabel ketersediaan uang dan selalu merasa ingin tahu terhadap suatu produk yang merupakan representasi dari variabel  konsumsi hedonis mempengaruhi secara positif dan signifikan terhadap pembelian impulse produk ole-ole khas Ambon.Kata kunci: Ketersediaan Uang, Konsumsi Hedonis, Pembelian Impulse
Faktor-Faktor Determinan Keputusan Pembelian secara Online Produk Fashion Pattipeilohy, Victor Ringhard; Tousalwa, Carla Caroline; Ferdinandus, Stanley -
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 8 No. 2 (2019)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v8i2.304

Abstract

ABSTRACTThe role of social media today greatly influences the lifestyle and activities of its users, one of which is shopping activities that used to be conventional in nature shifting to shopping activities through social media or online shopping activities. These changes must be responded to by online marketers carefully by implementing marketing strategies that involve customers proactively involved in the online marketing process, especially through social media so that they can create purchases.The purpose of this study was to examine the effect of variable trust and risk perception on the decision to purchase fashion products online through social media in Ambon City. The sample of this study was 106 female respondents, with the purposive sampling technique used in this case respondents who had been shopping online through social media. The research instrument used was a questionnaire measured by a Likert scale. The data analysis technique used in this study is multiple regression.The results showed that both the trust and risk perception variables were able to influence or create online purchasing decisions on fashion products on social media such as Facebook carried out by young women in Ambon City.ABSTRAKPeran media social saat ini sangat mempengaruhi gaya hidup dan aktifitas  dari para penggunanya, salah satunya adalah aktifitas belanja yang dulunya masih bersifat konvesnional beralih ke aktifitas belanja melalui media social atau aktifitas belanja online. Perubahan ini harus direspon oleh para pemasar online secara cermat dengan cara menerapkan strategi pemasaran yang melibatkan pelanggan secara proaktif terlibat dalam proses pemasaran online terutama melalui media social sehingga dapat menciptakan pembelian.            Tujuan penelitian ini adalah untuk menguji pengaruh variabel kepercayaan dan persepsi resiko terhadap keputusan pembelian secara online  produk fashion melalui media sosial di Kota Ambon. Sampel penelitian ini adalah  berjumlah 106 orang responden remaja puteri, dengan teknik sampel yang digunakan adalah purposive dalam hal ini responden yang pernah belanja secara online melalui media sosial. Instrumen penelitian yang digunakan adalah kuisioner yang diukur dengan skala likert. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi berganda (Multiply regression).             Hasil penelitian menunjukan bahwa baik  variabel kepercayaan dan persepsi resiko mampu mempengaruhi atau menciptakan keputusan pembelian secara online produk fashion pada media social seperti facebook yang dilakukan oleh para remaja puteri di Kota Ambon. Kata Kunci: Kepercayaan, Persepsi Resiko, Pembelian Online
Co-Authors Asthenu, Jean Rosalina Ferdinandus, Stanley - GOMIES, STEVANUS JOHAN Gommies, Stevanus Johan Kalay, Agusthinus Pattipeilohy, Vascolino Sutiksno, Dian Utami Tamalene, Abdul Haris Titioka, Stenly Ronaldo Tousalwa, Carla C. Tousalwa, Carla Caroline