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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Journal of Business Application
Pattipeilohy, Victor Ringhard
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science

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The Role of Product Attributes and Price to Purchase Intentions for Oleh-Oleh Sago Tumbu Pattipeilohy, Victor Ringhard; Gommies, Stevanus Johan; Pattipeilohy, Vascolino
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i2.p771-785

Abstract

The study examines the impact of product attributes and pricing on consumer purchase intentions for sago tumbu, a traditional Maluku snack. It employs a quantitative approach with explanatory research design, focusing on the relationship between independent variables (product attributes and price) and the dependent variable (purchase intentions). Data from 120 respondents, patrons of specialty snack outlets in Ambon City, were collected using a 5-point Likert scale and analyzed through multiple regression analysis using SPSS 23. The findings highlight the significant positive influence of both product attributes and pricing on consumer purchase intentions. Recommendations include enhancing product packaging and labeling attractiveness while maintaining affordable pricing to stimulate consumer purchasing intentions.
Peran Dimensi Lokasi Wisata Terhadap Keputusan Berkunjung Wisatawan Pattipeilohy, Victor Ringhard; Asthenu, Jean Rosalina
Journal of Business Application Vol. 2 No. 2 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i2.p159-172

Abstract

The success of the tourism industry is inseparable from the role of tourist sites that can attract the attention of tourists. The current research aims to examine the effect of the role of location dimensions namely access, traffic, visibility, and facilities on the decision to visit tourists to Paragliding attractions. The number of samples involved in the current research is 100 respondents using simple random sampling technique, and to test and analyze data using multiple linear regression analysis. The results showed that the role of the dimensions of access, traffic, visibility, and facilities had a positive and significant impact on the decision to visit tourists to tourist objects.
PERAN MEDIA SOSIAL INFLUENCERS DAN KEPERCAYAAN MEREK SEBAGAI MEDIATOR TERHADAP NIAT BELI PRODUK SKINCARE DI KOTA AMBON Pattipeilohy, Victor Ringhard; Pattipeilohy, Vascolino
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3050

Abstract

Intriduction: The role of social media influencers in marketing has become increasingly important, as they are capable of boosting company sales. The purpose of this study is to examine and analyze the role of social media influencers on brand trust and purchase intention of skincare products in Ambon City. Methods:This research employs a quantitative approach. The research instrument used is a questionnaire for data collection purposes. The population consists of all skincare product consumers, with the total number unknown, and the sample comprises 100 respondents. A non-probability sampling method was used, specifically the purposive sampling technique. Data analysis was conducted using Structural Equation Modeling (SEM) with the SmartPLS 3 application. Results:The results show that all hypotheses are supported. The role of social media influencers has a positive and significant direct effect on brand trust and purchase intention of skincare products, as well as an indirect effect mediated by brand trust. Brand trust is proven to serve as a mediating variable, although only partially. Furthermore, brand trust also directly has a positive and significant influence on the purchase intention of skincare products. Keyword: Media Sosial Influencer, Brand Trust, Purchase Intention
Co-Authors Asthenu, Jean Rosalina Gommies, Stevanus Johan Pattipeilohy, Vascolino