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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Digital Innovation : International Journal Of Management
Pattipeilohy, Victor Ringhard
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Development Strategy for Waai Tree House Tourist Attractions, Central Maluku Regency Kalay, Agusthinus; Asthenu, Jean Rosalina; Gomies, Stevanus Johan; Titioka, Stenly Ronaldo; Pattipeilohy, Victor Ringhard; Tousalwa, Carla C.; Sutiksno, Dian Utami
Digital Innovation : International Journal of Management Vol. 3 No. 1 (2026): January: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i1.662

Abstract

The global tourism industry is experiencing significant growth with a contribution of USD 11.1 trillion to the world's GDP by 2024. Maluku Province has extraordinary natural tourism potential, one of which is the Waai Tree House in Central Maluku Regency which offers a glamorous camping (glamping) concept with the natural beauty of the mountains. Despite having natural advantages, this tourist attraction faces problems of damaged access roads, lack of supporting facilities, and not optimal promotional strategies. This research aims to identify strategic factors through SWOT analysis and formulate effective development strategies to increase the competitiveness of Waai Tree House tourism in a sustainable manner. The research method uses a descriptive qualitative approach with data collection techniques through participatory observation, in-depth interviews with managers and visitors, visual documentation, and literature studies. The data is analyzed using SWOT analysis to identify strengths, weaknesses, opportunities, and threats, then formulated into four development strategies. The results show the main strengths in the form of natural beauty, unique glamping concepts, and personal service, while the critical weaknesses are damaged road infrastructure and limited facilities. Opportunities include digital promotion and collaboration with governments, while threats include limited accessibility and competition for new destinations. The strategy formulation resulted in four approaches: SO (intensive digital promotion), WO (priority infrastructure improvement), ST (service differentiation), and WT (consistent facility updates) strategy. The implementation of the WO strategy is a top priority with a gradual roadmap of 6-24 months. This research contributes to a contextual strategic framework for the development of glamping tourism in the remote archipelago of Eastern Indonesia.
Pengaruh Ketersediaan Uang dan Konsumsi Hedonis terhadap Pembelian Impulse produk ole-ole khas Kota Ambon GOMIES, STEVANUS JOHAN; Tamalene, Abdul Haris; Pattipeilohy, Victor Ringhard
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 7 No. 2 (2018)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v7i2.192

Abstract

Pembelian impulse merupakan salah satu perilaku pembelian yang penting untuk dipahami oleh para produsen atau pelaku usaha retail dalam rangka menetapkan strategi pemasaran karena dapat meningkatkan jumlah omzet penjualan dan laba. Pembelian impulse tanpa disadari sering dialami oleh semua konsumen tanpa membedakan umur, budaya, pekerjaan, maupun tingkat pendapatan.Tujuan dari penelitian saat ini adalah untuk menguji pengaruh secara langsung variabel ketersediaan uang dan konsumsi hedonis terhadap perilaku pembelian impulse khususnya produk ole-ole khas Ambon yang biasanya saat dibeli telah direncanakan sebelumnya oleh pelanggan. Penelitian saat ini melibatkan 100 orang responden yang dijadikan sampel. Teknik sampel yang digunakan adalah purposive sampel, dengan teknik analisis adalah regresi berganda.Hasil penelitian menunjukan bahwa  konsumen yang merasa meampu untuk berbelanja karena memiliki uang yang merupakan representasi dari variabel ketersediaan uang dan selalu merasa ingin tahu terhadap suatu produk yang merupakan representasi dari variabel  konsumsi hedonis mempengaruhi secara positif dan signifikan terhadap pembelian impulse produk ole-ole khas Ambon.Kata kunci: Ketersediaan Uang, Konsumsi Hedonis, Pembelian Impulse
Faktor-Faktor Determinan Keputusan Pembelian secara Online Produk Fashion Pattipeilohy, Victor Ringhard; Tousalwa, Carla Caroline; Ferdinandus, Stanley -
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 8 No. 2 (2019)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v8i2.304

Abstract

ABSTRACTThe role of social media today greatly influences the lifestyle and activities of its users, one of which is shopping activities that used to be conventional in nature shifting to shopping activities through social media or online shopping activities. These changes must be responded to by online marketers carefully by implementing marketing strategies that involve customers proactively involved in the online marketing process, especially through social media so that they can create purchases.The purpose of this study was to examine the effect of variable trust and risk perception on the decision to purchase fashion products online through social media in Ambon City. The sample of this study was 106 female respondents, with the purposive sampling technique used in this case respondents who had been shopping online through social media. The research instrument used was a questionnaire measured by a Likert scale. The data analysis technique used in this study is multiple regression.The results showed that both the trust and risk perception variables were able to influence or create online purchasing decisions on fashion products on social media such as Facebook carried out by young women in Ambon City.ABSTRAKPeran media social saat ini sangat mempengaruhi gaya hidup dan aktifitas  dari para penggunanya, salah satunya adalah aktifitas belanja yang dulunya masih bersifat konvesnional beralih ke aktifitas belanja melalui media social atau aktifitas belanja online. Perubahan ini harus direspon oleh para pemasar online secara cermat dengan cara menerapkan strategi pemasaran yang melibatkan pelanggan secara proaktif terlibat dalam proses pemasaran online terutama melalui media social sehingga dapat menciptakan pembelian.            Tujuan penelitian ini adalah untuk menguji pengaruh variabel kepercayaan dan persepsi resiko terhadap keputusan pembelian secara online  produk fashion melalui media sosial di Kota Ambon. Sampel penelitian ini adalah  berjumlah 106 orang responden remaja puteri, dengan teknik sampel yang digunakan adalah purposive dalam hal ini responden yang pernah belanja secara online melalui media sosial. Instrumen penelitian yang digunakan adalah kuisioner yang diukur dengan skala likert. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi berganda (Multiply regression).             Hasil penelitian menunjukan bahwa baik  variabel kepercayaan dan persepsi resiko mampu mempengaruhi atau menciptakan keputusan pembelian secara online produk fashion pada media social seperti facebook yang dilakukan oleh para remaja puteri di Kota Ambon. Kata Kunci: Kepercayaan, Persepsi Resiko, Pembelian Online
Analysis of the Influence of Marketing Mix (Product, Price, Promotion, and Distribution) on Consumer Satisfaction and Loyalty in Ambon City Tahalele, Marie Chrestien; Pattipeilohy, Victor Ringhard; Alfonso, Poserattu Valence
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.737

Abstract

Business competition in the digital economy era encourages business actors to design adaptive marketing strategies through marketing mix optimization to form customer satisfaction and loyalty. In Ambon City, the characteristics of the archipelago market with a relatively high level of brand switching make the study of the influence of the marketing mix on consumer satisfaction and loyalty relevant to be examined, considering that comprehensive research in the context of Eastern Indonesia is still limited. This study aims to analyze the influence of products, prices, promotions, and distribution on consumer satisfaction, as well as the influence of consumer satisfaction on consumer loyalty in Ambon City. The study used a quantitative approach with an explanatory survey design of 30 respondents selected through purposive sampling techniques, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that only the distribution variable had a positive and significant effect on consumer satisfaction (β = 0.526; p = 0.018), while the product, price, and promotion were insignificant, with prices showing a negative direction. Consumer satisfaction was shown to have a very strong effect on consumer loyalty (β = 0.864; p = 0.000). It can be concluded that distribution efficiency is the main determinant of satisfaction in the geographical context of the archipelago, while satisfaction is the central bridge to loyalty. Business actors are advised to prioritize improving the logistics system, while further research is recommended to expand the sample and add moderation variables.
Co-Authors Alfonso, Poserattu Valence Asthenu, Jean Rosalina Ferdinandus, Stanley - GOMIES, STEVANUS JOHAN Gommies, Stevanus Johan Kalay, Agusthinus Pattipeilohy, Vascolino Sutiksno, Dian Utami Tahalele, Marie Chrestien Tamalene, Abdul Haris Titioka, Stenly Ronaldo Tousalwa, Carla C. Tousalwa, Carla Caroline