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Branding Lanang Jarangoyang Banyuwangi Coffee on Instagram @Warkop_Jarangoyang Kumalasari, Ines; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.586

This study aims to analyze the branding of Lanang Coffee through Instagram @warkop_jarangoyang. Lanang Coffee has become an important part of rural culture and economy in Kemiren Village, Glagah District, Banyuwangi Regency, Indonesia. Village. This research explores the relationship between brand awareness, brand engagement, and brand loyalty in the context of the technology industry. Using a quantitative approach through observation and in-depth interviews with coffee managers and local consumers. The research found that high brand awareness significantly increases brand engagement, which in turn strengthens brand loyalty. The result of this research is the importance of understanding and supporting local practices such as branding @warkop_jarangoyang using Instagram social media as an integral part of sustainable development in Kemiren Village, Glagah District, Banyuwangi Regency. The practice of branding is also an important economic strategy for farmers to obtain a stable income and improve their welfare. By using digital branding theory and from the results of this study is the importance of understanding and supporting local practices such as branding @warkop_jarangoyang using Instagram social media as an integral part of sustainable development in Kemiren Village, Glagah District, Banyuwangi Regency.

The Meaning And Symbol Of Dodol Dawet In The Javanese Traditional Wedding Procession In Balongmacekan Village, Tarik District, Sidoarjo Regency Hidayati, Laila Nur; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.604

The Javanese traditional wedding tradition is one of the unique cultural heritage values that are present and developing in Indonesia. This research aims to discover the meaning and symbol of Dodol Dawet carried out during the Javanese traditional wedding procession in Balongmacekan Village, Tarik District, Sidoarjo Regency, East Java. The method in this study uses a phenomenological perspective with a qualitative approach. The subject of this research is the meaning and symbol of Dodol Dawet, while the object of this research is Javanese traditional marriage in Balongmacekan Village, Tarik District, Sidoarjo Regency. The informants in this study were five people, including makeup artists, cultural experts, guests, and Dodol Dawet tradition actors. Interviews with informants were carried out for data collection. The results of this study are Dodol Dawet the parents' readiness to release their children to go to the level of marriage with their partners and hoping to cooperate in family life. The relevance felt after the implementation is the strengthening of social bonds, increased cultural awareness, spiritual balance, and learning of life values such as loyalty, cooperation, and responsibility in family and marriage relationships

Transformation of the Meaning of Reog Cemandian Dance in the People of Cemandi Village Apriliza, Addis Fadilah; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.620

This study describes the form of changing the meaning of the Cemandi Reog Dance as a form of entertainment for the Cemandi Village Community. Transformation is a change from the old form to the new form. The factors of change in the Art of Reog Cemandi Dance in this writing use a descriptive qualitative method to obtain a general and comprehensive overview of the social situation being studied or the object of research. The Cemandi Reog Dance is a traditional performing art that is believed by the people in Cemandi village as a rejection of reinforcements during the colonial period which created elements of rituals, dance movements, and music. The methods used in collecting data for this study include observations, interviews, and descriptions of the collected documentation. The qualitative data analysis approach by producing data in the form of narrated words to describe the phenomena that are happening in the field, before and after the transformation. The changes in the art of Reog Cemandi Dance are influenced by the factors of globalization. In this change, the results of research that lead to changes in the Reog Cemandi Dance not only occur as a form of ritual, but also experience changes caused by changing times, changing community conditions, people's mindsets, and also the environment. This art is still presented as a means of entertainment without eliminating the identity of the indigenous people of the culture itself and also without leaving the existing rituals.

Branding Lanang Jarangoyang Banyuwangi Coffee on Instagram @Warkop_Jarangoyang Kumalasari, Ines; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.586

This study aims to analyze the branding of Lanang Coffee through Instagram @warkop_jarangoyang. Lanang Coffee has become an important part of rural culture and economy in Kemiren Village, Glagah District, Banyuwangi Regency, Indonesia. Village. This research explores the relationship between brand awareness, brand engagement, and brand loyalty in the context of the technology industry. Using a quantitative approach through observation and in-depth interviews with coffee managers and local consumers. The research found that high brand awareness significantly increases brand engagement, which in turn strengthens brand loyalty. The result of this research is the importance of understanding and supporting local practices such as branding @warkop_jarangoyang using Instagram social media as an integral part of sustainable development in Kemiren Village, Glagah District, Banyuwangi Regency. The practice of branding is also an important economic strategy for farmers to obtain a stable income and improve their welfare. By using digital branding theory and from the results of this study is the importance of understanding and supporting local practices such as branding @warkop_jarangoyang using Instagram social media as an integral part of sustainable development in Kemiren Village, Glagah District, Banyuwangi Regency.

The Meaning And Symbol Of Dodol Dawet In The Javanese Traditional Wedding Procession In Balongmacekan Village, Tarik District, Sidoarjo Regency Hidayati, Laila Nur; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.604

The Javanese traditional wedding tradition is one of the unique cultural heritage values that are present and developing in Indonesia. This research aims to discover the meaning and symbol of Dodol Dawet carried out during the Javanese traditional wedding procession in Balongmacekan Village, Tarik District, Sidoarjo Regency, East Java. The method in this study uses a phenomenological perspective with a qualitative approach. The subject of this research is the meaning and symbol of Dodol Dawet, while the object of this research is Javanese traditional marriage in Balongmacekan Village, Tarik District, Sidoarjo Regency. The informants in this study were five people, including makeup artists, cultural experts, guests, and Dodol Dawet tradition actors. Interviews with informants were carried out for data collection. The results of this study are Dodol Dawet the parents' readiness to release their children to go to the level of marriage with their partners and hoping to cooperate in family life. The relevance felt after the implementation is the strengthening of social bonds, increased cultural awareness, spiritual balance, and learning of life values such as loyalty, cooperation, and responsibility in family and marriage relationships

Transformation of the Meaning of Reog Cemandian Dance in the People of Cemandi Village Apriliza, Addis Fadilah; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.620

This study describes the form of changing the meaning of the Cemandi Reog Dance as a form of entertainment for the Cemandi Village Community. Transformation is a change from the old form to the new form. The factors of change in the Art of Reog Cemandi Dance in this writing use a descriptive qualitative method to obtain a general and comprehensive overview of the social situation being studied or the object of research. The Cemandi Reog Dance is a traditional performing art that is believed by the people in Cemandi village as a rejection of reinforcements during the colonial period which created elements of rituals, dance movements, and music. The methods used in collecting data for this study include observations, interviews, and descriptions of the collected documentation. The qualitative data analysis approach by producing data in the form of narrated words to describe the phenomena that are happening in the field, before and after the transformation. The changes in the art of Reog Cemandi Dance are influenced by the factors of globalization. In this change, the results of research that lead to changes in the Reog Cemandi Dance not only occur as a form of ritual, but also experience changes caused by changing times, changing community conditions, people's mindsets, and also the environment. This art is still presented as a means of entertainment without eliminating the identity of the indigenous people of the culture itself and also without leaving the existing rituals.

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