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Journal : Kuriositas: Media Komunikasi Sosial dan Keagamaan

TALASSA KAMASE-MASE DAN ZUHUD: TITIK TEMU KEDEKATAN PADA TUHAN DALAM BINGKAI PASANG RI KAJANG DAN ILMU TASAWUF Amin, Sitti Jamilah
KURIOSITAS: Media Komunikasi Sosial Keagamaan Vol 12 No 1 (2019): The Moderation of Islam, Moslem Communities and Cultural Studies (Sinta 4)
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1315.895 KB) | DOI: 10.35905/kur.v12i1.1199

Abstract

Artikel ini membahas tentang Pasang ri Kajang sebagai kitab suci bagi masyarakat adat Ammatoa, suku kajang memiliki kepercayaan tersendiri tentang kitab suci tersebut, suku Kajang meyakini bahwa Tuhan menurunkan firman-Nya kepada manusia sejumlah 40 (empat puluh) juz, 30 (tiga puluh) juz untuk orang lain (dalam hal yang dimaksud adalah nabi Muhammad), dan 10 (sepuluh) juz nya lagi tertuang dalam Pasang ri Kajang yang diturunkan untuk Ammatoa.Masyarakat Ammatoa tidak menganggap pasang sebagai suatu agama atau sebagai suatu sistem kepercayaan, cakupan pasang lebih luas dari itu. Sistem kepercayaan yang dianut pada masyarakat Ammatoa dinamakan Patuntung.  Ajaran patuntung sendiri merupakan  bagian yang tidak terpisahkan dari Pasang ri Kajang. Sebagaimana kearifan lokal lainnya yang berkembang pada masyarakat umum, Pasang memuat berbagai ajaran leluhur yang subtansinya adalah menuntun manusia untuk berbuat baik, hidup jujur dan sederhana
Analysis of Netizen Comments on the Humorous Da'wah of Ustadzah @Amazmii's TikTok Account Novita Sugiestian; Amin, Sitti Jamilah; Muhammad Qadaruddin; Wahyuddin
KURIOSITAS: Media Komunikasi Sosial Keagamaan Vol 18 No 2 (2025): Kuriositas
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/kur.v18i2.14695

Abstract

The phenomenon of da'wah through social media, especially TikTok, is growing among young audiences, with the use of humour as one of the approaches in delivering religious messages. This study aims to analyse netizen comments on humorous da'wah videos uploaded by the TikTok account @Amazmii. The focus of this research is to understand the emotional reactions, public discourse, and social dynamics formed in short video-based social media comment columns. The research method used is a descriptive qualitative approach, combining sentiment analysis and thematic analysis. The data used consisted of 1000 comments collected using Apify software, which allows automatic data collection from three TikTok videos. The data obtained was then analysed using the Communalytic.org platform to perform four types of analysis, namely Civility Analyzer, Sentiment Analyzer, Topic Analyzer, and Network Analyzer. The results show that the majority of comments tend to be neutral, with little positive sentiment and almost no comments containing high toxicity. Sentiment analysis using VADER and TextBlob showed that these humorous da'wah videos were well received without triggering strong negative reactions. This finding indicates that humour can be an effective strategy in delivering da'wah messages that are more acceptable to young audiences without causing controversy. The significance of this finding is that humorous da'wah on social media can expand the reach of religious messages, with a more relaxed approach while still maintaining modesty and religious values. This research is useful for the development of da'wah communication strategies on social media to increase wider audience engagement.