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All Journal Solidaritas JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Review Pendidikan dan Pengajaran (JRPP) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat KARMAWIBANGGA: Historical Studies Journal GANESHA: Jurnal Pengabdian Masyarakat Jurnal Sosialita: Jurnal Kajian Sosial dan Pendidikan
Siswanta, Siswanta
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Solidaritas

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MOTIF PENGGUNAAN MEDIA SOSIAL 𝕏 OLEH REMAJA DI DUSUN SUMBER BARAT DESA SUMBERJOSARI KECAMATAN KARANGRAYUNG KABUPATEN GROBOGAN Mahendra, Arasyid Yuda; Suryo S, Herning; Siswanta, Siswanta
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

One product of technological advancement is the internet, which facilitates the rapid global dissemination of information. A notable outcome of this is sosial media, which has transformed the ways we communicate and interact. An example of a sosial media platform with a high number of users is 𝕏. The aim of this study is to describe the motives behind the use of 𝕏 among teenagers in Dusun Sumber Barat, Sumberjosari Village, Kecamatan Karangrayung, Kabupaten Grobogan. The theoretical framework of this research focuses on sosial media theory, new media theory, uses and gratification theory and also individual media use theory as outlined by McQuail, including information motives, self-identity, sosial integration, and entertainment. This study employs a qualitative descriptive method, utilizing data collection techniques such as interviews, observation, and documentation. Purposive sampling is used to select the research participants. Data analysis is conducted based on the framework developed by Miles and Huberman. The results of this study reveal that the motives for using the sosial media platform 𝕏 among teenagers in Dusun Sumber Barat are varied. These include seeking information, self-expression, sosializing and discussing, finding entertainment, and using 𝕏 as a business platform. The functionality of 𝕏 enables teenagers to build sosial networks, explore personal interests, develop their digital identities, and discover business opportunities.
PENGELOLAAN INSTAGRAM SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN JUMLAH PELANGGAN PANIC ARTWORK Karisma Putra, Abram Widya; Riyanto, Buddy; Siswanta, Siswanta
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research was motivated by the decreasing number of Panic Artwork customers. This can be seen from the lack of promotion carried out on Instagram. This research aims to provide a solution for using the Panic Artwork Instagram account as a promotional medium to increase the number of customers. This research uses a qualitative descriptive method with data collection techniques in the form of observation, interviews and documentation. The research results show that Panic Artwork effectively uses Instagram as a promotional medium through various features such as visual posts, reels and Instagram Ads, although the use of advertising is still limited. In addition, analysis using the AIDA theory (Attention, Interest, Desire, Action) shows that Instagram has succeeded in attracting audience attention, generating interest, creating desire, and encouraging purchasing actions through a consistent and interactive content strategy. However, this research also identified several factors that caused a decrease in the number of subscribers, such as a lack of promotional consistency and changes to the Instagram algorithm. These findings provide insight for Panic Artwork to further optimize the use of Instagram in an effort to increase the number of subscribers. Keywords: AIDA Theory,, Marketing Communication, Instagram, Panic Artwork, Social Media.
POLA KOMUNIKASI PEMIMPIN DALAM MENINGKATKAN MOTIVASI KERJA KARYAWAN DIVISI MARKETING CV. MEDIA AGUNG SURAKARTA Nugroho, Adi; Wangi, Maya Sekar; Siswanta, Siswanta
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Good and proper communication patterns are essential for a leader. In this regard, cooperation will proceed smoothly. The communication conducted by a leader should take the form of instructions or input, such as suggestions, commands, advice, or constructive criticism. Frequent miscommunication between leaders and subordinates can affect employee motivation. The purpose of this research is to determine the communication patterns applied by leaders in enhancing employee motivation in the Marketing Division of CV Media Agung Surakarta. This research is of a descriptive qualitative nature. The data collection techniques in this research include observation, internal company data, journals, and literature studies. Data analysis is conducted using the Miles and Huberman Interactive model. The data analysis process is carried out in several stages, namely data condensation, data presentation, and drawing conclusions or verification. The results of this research indicate that in the Marketing Division of CV. Media Agung Surakarta, a chain communication pattern is used. Additionally, there are obstacles such as miscommunication between the leader and field staff in carrying out their tasks, which affects employee motivation. Keywords: Communication Patterns, Leadership, and Work Motivation
Co-Authors Adi Nugroho Adi, Angger Setia Aji Pangestu, Bayu Ambarsari, Devi Anggoro, Fajar Tri Annisa Putri, Alivia Arif Saefudin Aris Tri Haryanto Artalinda, Mega Okta Bella Ayu, Mukti Buddy Riyanto Cahyo Nugroho, Cahyo Damayanti Suhita Darsono Darsono Dian Esti Nurati Fahruddin Fahruddin Febriansyah, Aldrin Febrianti, Ratna H, Nurnawati Haidar, Muhammad Afif Hanifah, Nida Firyal Herning Suryo Hindra H, Nurnawati Juang Kurniawan Syahruzah Karisma Putra, Abram Widya Kurniawan, Alal Kusuma, Aretha Ratri Mahendra, Arasyid Yuda Maya Sekar Wangi Muchtarom, Dicky Muhammad Iqbal Birsyada Nagari, Novia Ratna Nurnawati Hindra Hastuti Oka, Widana Gusti Putranto, Rahardian Cahyo Rahayuningtyas, Yolanda Erika Rosadi, Achmad Sarjomo, Herning Suryo Sarwosri, Indah Setyadharma, Agum Sri Sudartoyo, Sudartoyo Suryo S, Herning Triwahana, Triwahana Wangi , Maya Sekar Wibisono, Panglipur Ilham Desla Wibowo, Bayu Ananto Wicaksono, Amien Siddiq Widi Utama, Arga