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Pengaruh Interaksi Live Streaming, Kredibilitas Konten Kreator, Dan Variasi Produk Terhadap Keputusan Pembelian Di Tiktok Shop : Studi Kasus Mahasiswa Kota Palembang Azzahra, Anggita; Umari, Zuul Fitriani; Riski, Oki Sania
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5263

Abstract

This study aims to analyze the influence of live streaming interaction, content creator credibility, and product variety on students’ purchasing decisions on TikTok Shop in Palembang City. The research employed a quantitative approach with purposive sampling involving 96 respondents. Data were analyzed using multiple linear regression with SPSS 26. The results show that the three independent variables significantly affect purchasing decisions both partially and simultaneously. These findings highlight the importance of real-time interaction, credibility of information, and product variety in shaping students’ purchasing behavior in the digital era.
Analisis Kesadaran Petani Kopi Dalam Membayar Zakat Pertanian(Studi Kasus Desa Aromantai Kecamatan Pulau BeringinKabupaten Oku Selatan) Fitria, Veby Reza; Umari, Zuul Fitriani; Sidik , Abubakar; Azwari, Peny Cahaya
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2026): April 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/6ah6jr40

Abstract

This study aims to analyze the level of awareness of coffee farmers in paying agricultural zakat and the factors that influence this awareness in Aromantai Village, Pulau Beringin District, South OKU Regency. Data were obtained through in-depth interviews with coffee farmers, religious leaders, and village officials as research informants. Data analysis techniques were carried out through the processes of data reduction, data presentation, and drawing conclusions. The results of the study indicate that the level of awareness of coffee farmers in paying agricultural zakat in Aromantai Village is still relatively low. This is evident from the fact that coffee agricultural zakat has not yet become a routine obligation. Farmers generally only understand zakat in general and are more familiar with rice agricultural zakat than coffee agricultural zakat. Factors that influence the level of awareness of coffee farmers in paying agricultural zakat include low knowledge of the provisions of coffee agricultural zakat, community customs and culture, minimal socialization from religious leaders and zakat institutions, and the assumption that coffee agricultural zakat is not obligatory
Optimalisasi Peran Filantropi Islam ( Zakat Dan Wakaf ) Dalam Pembangunan Pendidikan Yang Berkelanjutan  Pada Madrasah Adiniya Al - Munawarah Kecamatan Payaraman Farhanah, Nur; Umari, Zuul Fitriani
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2026): April 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/c38wwj60

Abstract

This study aims to analyze the optimization of Islamic philanthropy in the form of zakat and waqf in supporting sustainable educational development at Madrasah Diniyah Al-Munawarah, Payaraman District. This research uses a qualitative approach with a descriptive method. Data were collected through observation, interviews, and documentation. The findings show that the collection of zakat and waqf is still simple and depends on voluntary community participation without a structured system. In terms of distribution, zakat is mainly used to support teachers’ welfare, while waqf is utilized for the development of educational facilities. The use of zakat funds tends to be consumptive, whereas waqf is more productive as it supports long-term educational infrastructure. The management of zakat and waqf is not yet professional due to limited human resources and the absence of an organized administrative system. The effectiveness of fund utilization shows that zakat and waqf provide real benefits for teachers, students, and the community, although still limited. However, several obstacles exist, such as unstable economic conditions of the community, unstructured management, and suboptimal utilization. Thus, it can be concluded that zakat and waqf have contributed to the sustainability of education at Madrasah Diniyah Al-Munawarah, but their implementation is not yet optimal. Therefore, more professional and structured management is needed to support sustainable education.