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All Journal West Science Business and Management West Science Journal Economic and Entrepreneurship Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka West Science Social and Humanities Studies
Samuddin, Syurwana Farwita
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of the Role of Service Innovation and Product Quality in Revitalizing Culinary Business in Malang Adinugroho, Iwan; Panjaitan, Feliks Anggia Binsar Kristian; Samuddin, Syurwana Farwita; Sutanto, Himawan; Souisa, Wendy
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1498

Abstract

This study investigates the role of service innovation and product quality in revitalizing culinary businesses in Malang. Using a quantitative research design, data were collected from 66 culinary business owners and managers through a structured questionnaire, with responses measured on a 5-point Likert scale. The analysis, conducted using SPSS version 25, revealed that both service innovation and product quality significantly contribute to business revitalization, with product quality demonstrating a stronger influence. These findings highlight the importance of integrating innovative service delivery methods with consistent product quality to enhance customer satisfaction and sustain competitiveness. The study offers valuable insights for culinary entrepreneurs and policymakers aiming to foster sustainable growth in Malang's culinary industry.
Jurnal/Artickle/PKM PEMBERDAYAAN PELAKU UMKM DALAM PENGGUNAAN APLIKASI MARKET PLACE SEBAGAI MEDIA PEMASARAN ONLINE: PENGGUNAAN APLIKASI MARKET PLACE SEBAGAI MEDIA PEMASARAN ONLINE Iriani, Nisma; Putera, Wahyudi; Mardia, Mardia; Rahman, Abd; Arjang, Arjang; Rostini, Rostini; Samuddin, Syurwana Farwita; Syahribulan, Syahribulan
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 02 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i02.1306

Abstract

Empowering Micro, Small, and Medium Enterprises (MSMEs) is a strategic step in facing the challenges of economic digitalization. This study aims to explore the impact of using marketplace applications as an online marketing medium on the sustainability and growth of MSME businesses. Digital marketplaces allow MSMEs to access wider markets, reduce operational costs, and increase marketing efficiency. However, challenges such as limited digital literacy, lack of trust in online transactions, and adaptation to technology are significant obstacles. The research approach used a survey method and in-depth interviews with 100 MSME actors in various economic sectors. The results showed that 75% of respondents experienced an increase in sales after using the marketplace, while 60% acknowledged an increase in digital competence through training related to the platform. The study also identified the importance of the role of government and private institutions in providing digital education, access to funding, and technology infrastructure for MSMEs. The conclusion of the study confirms that the use of marketplace applications is not only a modern marketing solution, but also encourages local economic empowerment. Recommendations are given to improve the effectiveness of training, collaboration between industry players, and technology integration to support MSME competitiveness in the digital era.
Integration of Digital Marketing and Entrepreneurship in Building a Competitive Local Brand Ishak, Riani; Widyaningsih, Heni; Mansyur, Sulaiman; Samuddin, Syurwana Farwita; Setiawan, Alexander
West Science Journal Economic and Entrepreneurship Vol. 3 No. 02 (2025): West Science Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i02.1907

Abstract

This study explores the integration of Digital Marketing and Entrepreneurship in building competitive local brands within Indonesia's creative economy. Using a quantitative approach, data was collected from 110 respondents using a Likert scale survey, and analyzed through SPSS version 25. The research aimed to investigate how digital marketing strategies and entrepreneurial behavior contribute to brand competitiveness in the context of small and medium enterprises (SMEs). The results showed that both Digital Marketing and Entrepreneurship have a significant positive effect on Brand Competitiveness, with Digital Marketing having a slightly stronger impact. The model accounted for 65.9% of the variance in brand competitiveness, emphasizing the importance of leveraging digital tools alongside entrepreneurial strategies. The study highlights that integrating digital marketing with entrepreneurial innovation is key to strengthening local brands and enhancing their competitive advantage in Indonesia's rapidly growing creative economy.
Entrepreneurial Resilience and Adaptation in Times of Crisis: A Bibliometric Study on Business Continuity in SMEs Syahribulan, Syahribulan; Lasaksi, Pardin; Samuddin, Syurwana Farwita; Souisa, Wendy; Hafid, Abdul
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.875

Abstract

This bibliometric analysis investigates the evolving landscape of research on small and medium-sized enterprises (SMEs) focusing on entrepreneurial resilience and adaptation strategies in times of crisis. By utilizing VOSviewer for thematic clusterization and trend analysis, the study maps out the interrelationships among key research themes and tracks their evolution from 2019 to 2022. The analysis identifies foundational themes such as crisis management and performance, alongside emergent themes like digital transformation and gender issues. Furthermore, the research highlights underexplored areas, including the impacts of natural disasters and the role of employees in organizational resilience, presenting potential avenues for future scholarly work. Additionally, an examination of author collaboration networks reveals robust partnerships and suggests areas for potential interdisciplinary research.
Analysis of the Role of Service Innovation and Product Quality in Revitalizing Culinary Business in Malang Adinugroho, Iwan; Panjaitan, Feliks Anggia Binsar Kristian; Samuddin, Syurwana Farwita; Sutanto, Himawan; Souisa, Wendy
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1498

Abstract

This study investigates the role of service innovation and product quality in revitalizing culinary businesses in Malang. Using a quantitative research design, data were collected from 66 culinary business owners and managers through a structured questionnaire, with responses measured on a 5-point Likert scale. The analysis, conducted using SPSS version 25, revealed that both service innovation and product quality significantly contribute to business revitalization, with product quality demonstrating a stronger influence. These findings highlight the importance of integrating innovative service delivery methods with consistent product quality to enhance customer satisfaction and sustain competitiveness. The study offers valuable insights for culinary entrepreneurs and policymakers aiming to foster sustainable growth in Malang's culinary industry.
Co-Authors Abd Rahman Abdul Hafid ADINUGROHO, IWAN Alexander Setiawan Arjang, Arjang Heni Widyaningsih, Heni Himawan Sutanto, Himawan Iriani, Nisma Ishak, Riani Lasaksi, Pardin Mansyur, Sulaiman Mardia Mardia Panjaitan, Feliks Anggia Binsar Kristian Putera, Wahyudi Rostini, Rostini Souisa, Wendy Syahribulan Syahribulan, Syahribulan