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All Journal Ilomata International Journal of Management Ilomata International Journal of Management International Journal of Science and Society (IJSOC) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Language and Ubiquitous Learning Branding: Jurnal Manajemen & Bisnis Summa : Journal of Accounting and Tax Novatio : Journal of Management Technology and Innovation
Noviany, Henny
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT Utari, Tituk; Tugiyono, Jentot; Togatorop, Agus Leonard; Harto, Harto; Noviany, Henny
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35117

Abstract

The retail industry faces major challenges from changes in consumer behavior triggered by advances in digital technology and increased access to information. Adaptation to rising consumer expectations and demand for personalized and innovative shopping experiences is crucial. The use of technology and marketing strategies that focus on data personalization is the answer to this need. This research aims to analyze how innovative marketing strategies can increase consumer engagement and attract investment in the retail sector. This research was conducted with a qualitative approach, using data from relevant previous studies and processing to understand the current dynamics in the retail industry. Data is systematically analyzed to explore how innovations in marketing influence consumer behavior and the attractiveness of the retail sector to investors. The research conclusions show that implementing innovative marketing strategies such as personalization and the use of advanced technology increases consumer engagement and loyalty. This strategy also strengthens the company's position in intense market competition. Furthermore, the innovation shows potential to improve operational efficiency and attract investment. Effective risk management and a deep understanding of investor preferences are also crucial in maximizing the benefits of innovative strategies. Overall, innovative marketing strategies have proven essential in adapting and overcoming the challenges of this digital era.
Co-Authors Arafah, Mudrikatul Asep Mulyana Charviandi, Adrie Dahlan Abdullah Farida Juliarta, Evie Felly Ferol Warouw Gede Sayang Adi Yadnya, I Dewa Harto, Harto Haryanti Haryanti Marlina, Siska Mashudi Nurkhasanah, Yeni Prasetyo, Karno Ganjar Romario De Fretes, Diego Safri Sandya, Deasy Soderi, Ahmad Sulaeman Rahman Nidar Tituk Utari Togatorop, Agus Leonard Totok Hendarto Tugiyono, Jentot Wahab Syakhrani, Abdul