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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Economics, Accounting, Tax and Management Branding: Jurnal Manajemen & Bisnis
Tugiyono, Jentot
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS PENGARUH PENGETAHUAN DAN TEKNOLOGI INFORMASI TERHADAP KINERJA KARYAWAN (Kasus: Persepsi Karyawan Sektor Industri Jasa di Bandung) Suharyanto, Suharyanto; Tugiyono, Jentot; Herlina, R Lisye
Journal of Economics, Accounting, Tax, and Management (JECATAMA) Vol 1 No 2 (2022): JECATAMA
Publisher : Unit Penelitian dan Pengabdian kepada Masyarakat Politeknik TEDC Bandung Jl. Pesantren Km 2 Cibabat Cimahi Utara, Cimahi 40513 Jawa Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.321 KB) | DOI: 10.70428/jecatama.v1i2.637

Abstract

The information technology products (IT products) usage in around Bandung city grows fast recently. The management and the owner of business collect high earnings from these products. It’s caused by high demands especially from activities which using IT products. One of the reasons of application of IT products is to improve the product quality and shortening processing time. These reasons applied not only in manufacturing processes, but also apllied in services jobs. The capability of IT products like computers, internet, smartphones and many application programmes familiar to employees. This article shows the result of the effect of application knowledge and of IT products to performance of services employee around Bandung city. The 125 random samples data of services employees used in this research. The analysis about the effects of application of IT products, skill and knowledge to performance of services employee using multiple linier regression model. The independent variables are IT products and skill and knowledge, the dependent variable is employee performance. The result shows that variables IT products and skill and knowledge gives effects to employee performance significantly, with regression equation Y=0,351X1+0,313X+0,132. Keywords: employee performance information technology, knowledge
REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT Utari, Tituk; Tugiyono, Jentot; Togatorop, Agus Leonard; Harto, Harto; Noviany, Henny
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35117

Abstract

The retail industry faces major challenges from changes in consumer behavior triggered by advances in digital technology and increased access to information. Adaptation to rising consumer expectations and demand for personalized and innovative shopping experiences is crucial. The use of technology and marketing strategies that focus on data personalization is the answer to this need. This research aims to analyze how innovative marketing strategies can increase consumer engagement and attract investment in the retail sector. This research was conducted with a qualitative approach, using data from relevant previous studies and processing to understand the current dynamics in the retail industry. Data is systematically analyzed to explore how innovations in marketing influence consumer behavior and the attractiveness of the retail sector to investors. The research conclusions show that implementing innovative marketing strategies such as personalization and the use of advanced technology increases consumer engagement and loyalty. This strategy also strengthens the company's position in intense market competition. Furthermore, the innovation shows potential to improve operational efficiency and attract investment. Effective risk management and a deep understanding of investor preferences are also crucial in maximizing the benefits of innovative strategies. Overall, innovative marketing strategies have proven essential in adapting and overcoming the challenges of this digital era.
IMPLEMENTASI METODE SIMPLE ADDITIVE WEIGHTING (SAW) DALAM PENENTUAN PRESTASI KENAIKAN TENAGA KERJA Tugiyono, Jentot
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.23840

Abstract

Penilaian pekerjaan karyawan bagi perusahaan untuk mendapatkan karyawan terbaik dalam menduduki suatu posisi struktural dalam organisasi perusahaan. Pada sebagian perusahaan, proses perhitungan karyawan berprestasi masih belum dilakukan secara professional. Hal ini dikarenakan mungkin belum memiliki metode secara terstruktur dan efektif. untuk menilai kemampuan karyawan terbaik. Dalam penelitian ini, Sistem Penerimaan karyawan terbaik akan menggunakan metode Simple Additive Weighting (SAW), karena metode tersebut dapat menentukan nilai bobot, proses perankingan penyeleksian alternatif terbaik dari sejumlah alternatif yang sesuai dan diterima sebagai karyawan berprestasi berdasarkan kriteria yang ditentukan. Penyeleksian karyawan berprestasi dan membantu kepala bagian kepegawaian PT.CDIA dalam pengambilan keputusan untuk menentukan karyawan berprestasi
Co-Authors Harto, Harto Herlina, R Lisye Noviany, Henny Suharyanto Tituk Utari Togatorop, Agus Leonard