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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Economics, Accounting, Tax and Management Branding: Jurnal Manajemen & Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN
Tugiyono, Jentot
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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ANALISIS PENGARUH PENGETAHUAN DAN TEKNOLOGI INFORMASI TERHADAP KINERJA KARYAWAN (Kasus: Persepsi Karyawan Sektor Industri Jasa di Bandung) Suharyanto, Suharyanto; Tugiyono, Jentot; Herlina, R Lisye
Journal of Economics, Accounting, Tax, and Management (JECATAMA) Vol 1 No 2 (2022): JECATAMA
Publisher : Unit Penelitian dan Pengabdian kepada Masyarakat Politeknik TEDC Bandung Jl. Pesantren Km 2 Cibabat Cimahi Utara, Cimahi 40513 Jawa Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.321 KB) | DOI: 10.70428/jecatama.v1i2.637

Abstract

The information technology products (IT products) usage in around Bandung city grows fast recently. The management and the owner of business collect high earnings from these products. It’s caused by high demands especially from activities which using IT products. One of the reasons of application of IT products is to improve the product quality and shortening processing time. These reasons applied not only in manufacturing processes, but also apllied in services jobs. The capability of IT products like computers, internet, smartphones and many application programmes familiar to employees. This article shows the result of the effect of application knowledge and of IT products to performance of services employee around Bandung city. The 125 random samples data of services employees used in this research. The analysis about the effects of application of IT products, skill and knowledge to performance of services employee using multiple linier regression model. The independent variables are IT products and skill and knowledge, the dependent variable is employee performance. The result shows that variables IT products and skill and knowledge gives effects to employee performance significantly, with regression equation Y=0,351X1+0,313X+0,132. Keywords: employee performance information technology, knowledge
REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT Utari, Tituk; Tugiyono, Jentot; Togatorop, Agus Leonard; Harto, Harto; Noviany, Henny
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35117

Abstract

The retail industry faces major challenges from changes in consumer behavior triggered by advances in digital technology and increased access to information. Adaptation to rising consumer expectations and demand for personalized and innovative shopping experiences is crucial. The use of technology and marketing strategies that focus on data personalization is the answer to this need. This research aims to analyze how innovative marketing strategies can increase consumer engagement and attract investment in the retail sector. This research was conducted with a qualitative approach, using data from relevant previous studies and processing to understand the current dynamics in the retail industry. Data is systematically analyzed to explore how innovations in marketing influence consumer behavior and the attractiveness of the retail sector to investors. The research conclusions show that implementing innovative marketing strategies such as personalization and the use of advanced technology increases consumer engagement and loyalty. This strategy also strengthens the company's position in intense market competition. Furthermore, the innovation shows potential to improve operational efficiency and attract investment. Effective risk management and a deep understanding of investor preferences are also crucial in maximizing the benefits of innovative strategies. Overall, innovative marketing strategies have proven essential in adapting and overcoming the challenges of this digital era.
IMPLEMENTASI METODE SIMPLE ADDITIVE WEIGHTING (SAW) DALAM PENENTUAN PRESTASI KENAIKAN TENAGA KERJA Tugiyono, Jentot
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.23840

Abstract

Penilaian pekerjaan karyawan bagi perusahaan untuk mendapatkan karyawan terbaik dalam menduduki suatu posisi struktural dalam organisasi perusahaan. Pada sebagian perusahaan, proses perhitungan karyawan berprestasi masih belum dilakukan secara professional. Hal ini dikarenakan mungkin belum memiliki metode secara terstruktur dan efektif. untuk menilai kemampuan karyawan terbaik. Dalam penelitian ini, Sistem Penerimaan karyawan terbaik akan menggunakan metode Simple Additive Weighting (SAW), karena metode tersebut dapat menentukan nilai bobot, proses perankingan penyeleksian alternatif terbaik dari sejumlah alternatif yang sesuai dan diterima sebagai karyawan berprestasi berdasarkan kriteria yang ditentukan. Penyeleksian karyawan berprestasi dan membantu kepala bagian kepegawaian PT.CDIA dalam pengambilan keputusan untuk menentukan karyawan berprestasi
PEMBERDAYAAN KADER DESA KERTAMUKTI KABUPATEN BANDUNG BARAT MELALUI KETERAMPILAN KOMUNIKASI Taufik, Cevi Mochamad; Ghassani, Rizqi; Lusiawati, Ira; Suhaeri; Fitriawati, Diny; Suminar, Erna; Sabarudin, Didin; Aditya, Krisna; Tugiyono, Jentot
JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN Vol. 1 No. 1 (2025): EDISI 1
Publisher : LPPM UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jpkmkebangsaan.v1i1.4019

Abstract

The welfare of the village community is built through the communication skills of village empowerment cadres (KPMD). As informal officers recruited from community potential, the cadres work as catalysts connecting the village government with village residents. The relationship between cadres and villagers is mainly related to the delivery and implementation of various programs aimed at all villagers. With these roles and duties, the cadres have a very strategic position. Its existence is a driving force that encourages and awakens villagers to participate in the implementation of village community development programs. Given the importance of the role and position of village cadres, lecturers of Communication Studies at the National University of Indonesia (UKRI) conduct community service which aims to provide communication skills to Kertamulya village cadres, Padalarang District, West Bandung Regency, so that all government programs can be understood and conveyed to all villagers. With the lecture and discussion method, it is possible to identify and solve various problems that arise with regard to the communication of cadres. The PkM results show that the cadres gain applied knowledge that can be used in carrying out all the tasks assigned.
MENUMBUHKAN PENGETAHUAN WAWASAN KEBANGSAAN DI ERA DIGITAL MELALUI KOMUNIKASI KEPADA WARGA DESA GUDANGKAHURIPAN KBB Taufik, Cevi Mochamad; Fitriawati, Diny; Lusiawati, Ira; Ghassani, Rizqi; Bintang, Gilang; Fadilah, Dini Nur; Sabarudin, Didin; Aditya, Krisna; Wibowo, Edi; Sila, Gita Eka; Suldani , Muh. Resa Yudianto; Widyaputra , Fauzan Ahdi; Tresnoati , Widia Sari; Tugiyono, Jentot
JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN Vol. 1 No. 2 (2025): Edisi 2
Publisher : LPPM UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jpkmkebangsaan.v1i2.4353

Abstract

Attention to national values ​​and insight has almost disappeared among the majority of residents of Gudangkahuripan village, Lembang District, West Bandung Regency (KBB). In their daily lives, residents are more focused on meeting daily consumption needs than increasing and honing their knowledge of national insight. The only knowledge they ever acquired about national insight was during elementary and secondary school. After graduating, some continued on to college, while most focused on finding work. From that point on, they were almost no longer connected to national symbols and terms. Likewise, refresher courses on national values ​​and insight in the form of seminars, meetings, or discussions were almost never received. Starting from this condition, Community Service (PkM) lecturers and students of the Communication Science Study Program (Prodi Ilkom) of the National University of the Republic of Indonesia (UKRI) were directed to revitalize knowledge of national insight among the residents of Gudang Kahuripan village. The approach used was a lecture method by communicating the elements, components, mission and vision, and goals of nationality. PkM succeeded in raising awareness and interest among Gudangkahuripan villagers to trace the essence and identity as citizens of the nation. Awareness also occurs regarding the position of citizens as part of the digital world cycle.
Co-Authors Aditya, Krisna Diny Fitriawati, Diny Edi Wibowo Fadilah, Dini Nur Ghassani, Rizqi Gilang Bintang Gita Eka Sila Harto, Harto Herlina, R Lisye Lusiawati, Ira Muh. Resa Yudianto Suldani Noviany, Henny Sabarudin, Didin Suhaeri Suharyanto Suminar, Erna Taufik, Cevi Mochamad Tituk Utari Tresnoati , Widia Sari Widyaputra , Fauzan Ahdi