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Journal : Journal of Management Branding

Pengaruh Gaya Kepemimpinan Transformasional Dan Disiplin Kerja Terhadap Kualitas Pelayanan Masyarakat Pada Polres Kota Mamuju Alamsyah, Alamsyah; Aqil, Muhammad; S, Ramli
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.6

Abstract

This research aims to determine and analyze the influence of transformational leadership style and work discipline partially and simultaneously on service quality at the Mamuju City Police. Determining the sample for this research was carried out using a saturated sampling technique (census), so that the sample used in this research was all personnel/employees at the Mamuju City Police, totaling 72 people. The test results show that partially the variables transformational leadership style and work discipline have a significant positive effect on the quality of service at the Mamuju City Police and simultaneously the variables transformational leadership style and work discipline have a significant positive effect on the quality of service at the City Police.
Analisis Career path, Personal Branding & Religious Marketing terhadap Keputusan Melanjutkan Pendidikan Subekti, Winda; S, Ramli; Aqil, Muhammad
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.7

Abstract

Marketing competence in educational institutions, especially universities, must use marketing strategies that are tailored to the needs and desires of the current community so that the interest of prospective students can be obtained. Therefore, it is necessary to carry out new studies that can be used to attract student interest. The aim of this research is to analyze the influence of career path, personal branding & religious marketing on the decision to continue education at the undergraduate program at Muhammadiyah University, Mamuju. This research is quantitative research using descriptive and explanatory research approaches. The sample in the research was taken using the Slovin formula with a sample of 226 respondents. Sampling took the form of simple random sampling. The survey was distributed online using Google Form to new students class 2023/2024. Data analysis took the form of validity, reliability, partial and simultaneous tests as well as multiple linear regression analysis methods using SPSS version 24.0 software. The results of the research show that: (1) career path has a direct and significant influence on the decision to continue education, both partially (individually) and simultaneously (together) for undergraduate students at Muhammadiyah University, Mamuju; (2) personal branding has a significant influence, both directly and indirectly, on undergraduate programs at Muhammadiyah University, Mamuju. (3) Religious marketing has a direct influence on undergraduate programs at Muhammadiyah University, Mamuju.
Pengaruh Olahraga Gateball dan Motivasi kerja terhadap disiplin pegawai Lingkup PUPR di Mamuju Sulawesi Barat Mallarangeng, Firman Juang; Aqil, Muhammad; S, Ramli
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.8

Abstract

Gateball is a game and a new sport in West Sulawesi. This sport then developed and became an attractive option in terms of promoting sports and sports in society. In this game there is no age, because it does not require physical and mental strength to play this sport. However, skills are needed that will emerge from daily practice in the field. Along the way, this sport has developed so much in West Sulawesi, it is not difficult to find people playing gateball when we pass along the arterial road of Mamuju. This is a new phenomenon, because people playing in the yard of the office of the National Road Implementation Center of the Ministry of Public Works and Public Housing, West Sulawesi, seem to have become a new community that has never existed before. No less interesting is that those playing in the office yard on the arterial road are people who come from other places, or are not employees of the office that has the gateball field. There is another interesting thing, that it is regularly scheduled, local matches are held regularly every month. Finally, as time went by, several other agencies in the West Sulawesi Provincial Government took part in playing actively every day in the field. Researchers explore the possibility that there is an influence of gateball games on work motivation so that employee discipline increases. The author conducted research at the Department and Center of the Ministry of Public Works and Public Housing in West Sulawesi, as a work area where many employees play gateball on the Mamuju arterial field, the gateball game center as well as the traffic secretariat in West Sulawesi which is the yard of the National Road Implementation Agency. In early 2024 a survey was conducted on 30 respondents. Data is processed and analyzed using simple linear regression and simple linear regression techniques. The research results show that the gateball game has a positive effect on employee discipline, 36%, work motivation has a positive effect on employee discipline, 61.8%. The influence of gateball sports and work motivation together has a positive effect on employee discipline on average by 48.9%.
Penerapan Fungsi MSDM Dalam Upaya Meningkatkan Produktivitas Karyawan dalam Menyongsong Revolusi 4.0 Pradana, Fiqram Iqra; Aqil, Muhammad; S, Ramli
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.9

Abstract

A resilient organization or company can survive all forms of change and the challenges of the times. This research aims to determine the application of human resource management functions in increasing employee productivity in welcoming Revolution 4.0. HRM that runs well will certainly be an advantage for every company and will ultimately improve the performance of its employees. The type of method used in this article is a literature review. The writing of this literature review adopted almost 80% of international and national articles published on various journal provider platforms on an international and national scale that discuss HRM, Productivity and Revolution 4.0. The research results show that implementing HRM functions by utilizing technology appropriately can increase employee productivity. Both managerial functions and operational functions.