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STRATEGI KOMUNIKASI PEMASARAN RRI MALANG DALAM UPAYA PENCAPAIAN PNBP DAN MENINGKATKAN JUMLAH PENGIKLAN Yulius; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.

STRATEGI KOMUNIKASI PEMASARAN RRI MALANG DALAM UPAYA PENCAPAIAN PNBP DAN MENINGKATKAN JUMLAH PENGIKLAN Yulius; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i2.19

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.

Pelatihan Asistensi Elemen Organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo, Kabupaten Madiun Imam Mudofir; Moh. Farid Maftuh; Yulius; Titik Rahayu; Prasetyo; Ahmad
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 1 (2021)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan Kegiatan Pengabdian kepada Masyarakat (PkM) untuk memberikan asistensi elemen organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo Kabupaten Madiun dan untuk memberikan solusi permasalahan yang ada pada organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo Kabupaten Madiun. Permasalahan-permasalahan yang dihadapi yaitu 1) antara ketua dan anggota, anggota dan anggota di organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo Kabupaten Madiun masih kurang kooperatif, 2) pasifnya organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) yang ditunjukkan kurang efektif dalam berkomunikasi, 3) kurangnya apresiasi dari organisasi sehingga motivasi dalam berorganisasi masih kurang, 4) masih kurangnya kebijaksanaan dan ketegasan pemimpin dalam memutuskan suatu masalah, dan 5) visi misi organisasi yang kurang fokus. Solusi yang diberikan adalah dengan adanya asistensi elemen organisasi untuk meningkatkan pengetahuan dan pemahaman anggota organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo, Kabupaten Madiun sehingga dapat menyelesaikan yang dihadapi dengan dibuktikan adanya hasil pre-test dan post-test yang mana peserta hanya mampu menjawab dengan nilai 70 sebanyak 8 0rang (30%), dan nilai 60 sebanyak 10 orang (40%) , dan nilai > 60 sebanyak 7 orang (30%). Hal ini berarti bahwa sebelum pelatihan asistensi elemen organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo Kabupaten Madiun masih kurang memahami. Setelah pelatihan dan pendampingan dilakukan hasilnya sebanyak 3 0rang (10%) mendapatkan nilai 90, mendapat nilai 80 sebanyak 8 orang (30%), nilai 70 sebanyak 12 orang (50%) dan yang mendapat nilai 60 sebanyak 2 orang (10%).

Analisis dan Penerapan Database Mongodb pada Aplikasi Manajemen Dokumen di PT. XYZ Yulius; Susetyo, Yeremia Alfa
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 7 No 4 (2023): OCTOBER-DECEMBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v7i4.1047

The development of NoSQL databases has become increasingly popular due to the need for diverse data storage systems that can accommodate varying attributes. MongoDB is one such NoSQL database that uses a document data model with JSON data types, allowing for storing data with diverse attributes. This study aims to analyze and implement MongoDB in a document management application at PT. XYZ uses the waterfall method. The discussion results include the application system architecture, the advantages of MongoDB such as its flexible schema and lack of downtime during schema changes, and its drawbacks such as limited web hosting support. The study also covers the implementation of MongoDB CRUD operations in the document management application and system testing using BlackBox Testing. Based on the research, it can be concluded that using MongoDB in the document management application at PT. XYZ provides an effective and efficient solution for managing documents.

INOVASI KURIKULUM PENDIDIKAN AGAMA ISLAM (PAI) DALAM MENDORONG PENANAMAN NILAI-NILAI KEARIFAN LOKAL Andy Riski Pratama; Yulius; Maysa Latifa; Syafrudin; Messy
An-Nahdlah: Jurnal Pendidikan Islam Vol 4 No 1 (2024): Mei-Agustus
Publisher : Institut Agama Islam Hamzanwadi NW Lombok Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51806/an-nahdlah.v4i1.160

This article discusses the role of innovation in the Islamic Religious Education (PAI) curriculum to strengthen local wisdom values. The curriculum plays a central role in determining the quality of education and the development of student character. In the midst of rapid educational innovation, especially in curriculum development, the challenge for PAI teachers is to adapt to innovations that are often top-down. However, the integration of local wisdom values in the PAI curriculum provides significant added value, not only in deepening the understanding of Islam in the local context, but also in enriching students' educational experience with noble values that can be applied in daily life. This study uses a literature to synthesize information about the concept of PAI curriculum innovation and the importance. The integration of local wisdom in PAI curriculum not only enhances students' engagement in learning, but also strengthens their religious identity in a diverse social and cultural context. In addition, this approach enriches students' with values such as environmental stewardship and gotong royong, which are important in shaping individuals who are responsible and caring towards society. This article concludes that PAI curriculum innovation that integrates local wisdom values not only strengthens Islamic religious education.

Kolaborasi Multi-Stakeholder dalam Pengelolaan Sampah di Kota Pontianak hijrah; yulius; hangga; nesya; teguh
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.27221

Waste management in Pontianak City has become a crucial issue amid rapid population growth and urbanization. Although the government has implemented various innovations, challenges such as inadequate infrastructure and a lack of public awareness remain obstacles. This research aims to analyze multi-stakeholder collaboration, including government, community, and private sector involvement, in addressing waste problems. Using a qualitative approach, data was collected through interviews and observations. The findings indicate that the success of waste management depends on network structure, commitment to common goals, good governance, information sharing, and access to resources. Effective collaboration is expected to provide sustainable solutions for waste management in Pontianak City.

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