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All Journal PRofesi Humas Wacana: Jurnal Ilmiah Ilmu Komunikasi Media Karya Kesehatan Jurnal Manajemen Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Trias Politika Abdi-Dharma Jurnal Komunikasi Global Jurnal Pengabdian Masyarakat Satya Widyakarya
Arindita, Ruvira
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PERSONAL BRANDING MOM-INFLUENCER DAN REPRESENTASI IBU MILLENIAL DI MEDIA SOSIAL Arindita, Ruvira
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 18, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (896.612 KB) | DOI: 10.32509/wacana.v18i1.722

Abstract

Maraknya kemunculan para ibu yang menjadi social media influencer (mom influencer)  telah menjadi tren baru yang diikuti oleh para ibu millennial. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding sosok mom influencer sebagai representasi ibu millennial di media sosial. Konsep-konsep yang digunakan dalam penelitian ini adalah sebelas personal branding otentik dari Rampersad dan teori representasi dari Stuart Hall. Peneliti menggunakan metode kualitatif dan pengumpulan data dilakukan melalui wawancara dan observasi terhadap akun Instagram @tanyalarasati. Hasil dari penelitian ini menunjukkan bahwa sosok mom influencer telah menggunakan kesebelas kriteria dan menekankan pada konsep konsistensi, perbedaan, niat baik dan performa. Ia memegang nilai-nilai kekeluargaan sekaligus sangat menunjukkan nilai-nilai individualisme dan konsumerisme. Representasi ibu milenial yang ingin ia sampaikan melalui akun instagramnya adalah bahwa setelah seseorang menjadi ibu, ia tetap dapat mengejar mimpi pribadinya dengan bekerja sama dan tetap berkomitmen dengan keluarganya. 
PERSONAL BRANDING MOM-INFLUENCER DAN REPRESENTASI IBU MILLENIAL DI MEDIA SOSIAL Arindita, Ruvira
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 18, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v18i1.722

Abstract

Maraknya kemunculan para ibu yang menjadi social media influencer (mom influencer) telah menjadi tren baru yang diikuti oleh para ibu millennial. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding sosok mom influencer sebagai representasi ibu millennial di media sosial. Konsep-konsep yang digunakan dalam penelitian ini adalah sebelas personal branding otentik dari Rampersad dan teori representasi dari Stuart Hall. Peneliti menggunakan metode kualitatif dan pengumpulan data dilakukan melalui wawancara dan observasi terhadap akun Instagram @tanyalarasati. Hasil dari penelitian ini menunjukkan bahwa sosok mom influencer telah menggunakan kesebelas kriteria dan menekankan pada konsep konsistensi, perbedaan, niat baik dan performa. Ia memegang nilai-nilai kekeluargaan sekaligus sangat menunjukkan nilai-nilai individualisme dan konsumerisme. Representasi ibu milenial yang ingin ia sampaikan melalui akun instagramnya adalah bahwa setelah seseorang menjadi ibu, ia tetap dapat mengejar mimpi pribadinya dengan bekerja sama dan tetap berkomitmen dengan keluarganya.
Children Health Information on Instagram: The Perception of Parents from Y and Z Generation Arindita, Ruvira; Hasna, Safira; Zahradias
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i3.8864

Abstract

This study explores how Gen Y and Gen Z parents engage with children’s health information on Instagram, a popular topic on the platform. Using qualitative methods, researchers conducted in-depth interviews with parents who actively follow health- focused accounts. Findings show that parents’ content perception begins at the selection stage, with most preferring content created by doctors. They favor science-based, easily understood information and are drawn to doctors and influencers who communicate with empathy and clarity. Gen Z parents, typically with younger children, prioritize physical health, while Gen Y parents, often with older children, focus on psychological development. Gen Y is more open to longer text- based content, whereas Gen Z prefers audiovisual formats and still often refers to mom-influencers for children’s health information aside from doctors. The study suggests that health institutions should equip doctors with content creation skills, policymakers should encourage reliance on scientifically backed information, and health educators should personalize messages to connect effectively with each generation. Further studies should explore how fathers perceive health-related information from social media since the parents represented in this article are all mothers.
Edukasi Gizi Seimbang dan Literasi Kesehatan Keluarga Sebagai Upaya Pencegahan Obesitas Arindita, Ruvira; Rahmatunnisa , Nur Afia; Nurrohmah, Nisa
Abdi Dharma Vol. 5 No. 1 (2025): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v5i1.3580

Abstract

Riset kesehatan nasional menunjukkan kecenderungan obesitas yang meningkat dari tahun ke tahun baik untuk anak, remaja maupun dewasa. Dampak obesitas bagi kesehatan berkaitan erat dengan munculnya berbagai penyakit. Aspek sosial budaya salah satunya adalah lingkungan rumah memiliki peran penting dalam upaya pencegahan obesitas pada anak. Pengabdian masyarakat ini bertujuan untuk memberi edukasi gizi seimbang dan literasi kesehatan keluarga untuk mencegah obesitas. Kegiatan memiliki 2 fokus utama termasuk edukasi pola diet seimbang, aktivitas fisik, dan pemeriksaan kesehatan rutin serta literasi komunikasi kesehatan untuk mencegah obesitas. Kegiatan dilakukan di majelis taklim ibu-ibu dengan latar belakang status sosial ekonomi menengah ke bawah di Jakarta Selatan. Ibu rumah tangga dipilih karena merupakan aktor utama dalam menentukan kesehatan keluarga, yaitu sebagai penyedia makanan dan pendidik anak. Metode yang digunakan untuk mengukur peningkatan pengetahuan ibu rumah tangga adalah melalui pre- dan post-test. Hasil menunjukkan terdapat peningkatan pengetahuan tentang gizi, obesitas, dan literasi kesehatan. Pengetahuan tentang identifikasi obesitas naik dari 29% ke 58,82%, asupan air putih dari 58,82% ke 76,47%, komunikasi hidup sehat dari 52,94% ke 70,59%, serta literasi media sosial dan obesitas dari 47,06% ke 64,71%. Pengetahuan tentang gizi dan obesitas di kalangan ibu masih tergolong rendah, sehingga hal ini menunjukkan bahwa kegiatan edukasi merupakan langkah penting sebagai awal pencegahan obesitas.
Influential Factors On The Political Orientation Of Young Female Voters Hasna, Safira; Arindita, Ruvira; Dinda, Tarisha
JURNAL TRIAS POLITIKA Vol 9, No 1 (2025): April 2025, Jurnal Trias Politika
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jtp.v9i1.6934

Abstract

Political orientation shapes an individual's voting behavior and influences their participation in elections. Since the 2019 general elections (Pemilu), there has been a significant increase in female and young voters. Various factors including information about candidates, social image, credibility, and women’s empowerment contribute to their political decisions. Women’s empowerment, particularly in addressing issues like harassment, violence, and discrimination, plays a crucial role in enhancing self-strength, independence, and decision-making abilities, enabling greater political participation. Therefore, the objective of this research is to analyze the factors influencing the political orientation of young female voters specifically it eamines how information access, social influence, and women’s empowerment shape their political preferences and decision-making processes. Using a survey method, data were collected from 200 respondents aged 17-39 years and analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. This method helps determine the extent to which information access, social influence, and empowerment impact on political orientation. The findings reveal that these factors significantly shape young female voters’ political preferences. Information and awareness contribute to their knowledge of candidates and policies, social influence affects their perception of credibility, and empowerment fosters independent political engagement.
Indonesian public hospitals’ online reputation: Mapping identity and communication dimensions Kussusanti, Kussusanti; Arindita, Ruvira; Hasna, Safira
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.61091

Abstract

Background: Background: Effective communication is instrumental in reputation building, shaping public perception of an organization. The principle extends to hospitals, which are increasingly benefiting from online media. The concept of online reputation is related to the perception of hospital credibility and image cultivated through digital platforms. This includes key components such as public trust, patient engagement, and institutional transparency. However, an important gap in the existing literature is the absence of a comprehensive analysis systematically mapping reputation of public hospitals across Indonesia. Purpose: This research aims to map reputation of public hospitals in Indonesia as reflected in online media. The necessity was evident in the sustained negative public perception of several hospitals. Method: This research was conducted quantitatively through content analysis with a sample of 100 public hospitals. The unit of analysis was online media content, namely website, Instagram, Facebook, and YouTube of Central Public Hospitals (Rumah Sakit Umum Pusat/RSUP) and Regional Public Hospitals (Rumah Sakit Umum Daerah/RSUD) from July 1-31, 2024. The two dimensions measured were corporate identity and communication activities. In-depth interviews were also conducted. Results: This research reported reputation map for RSUP and RSUD in Indonesia. The results showed that A-class hospitals consistently fell in the top quartile (Q1). However, reputation map suggested a more even distribution across Q1 to Q4 for B and C-class hospitals. Only one B-class and C-class hospitals were in Q4 and Q1 or Q2, respectively. Conclusion: Indonesian public hospitals used Instagram for interactivity and website for formal information to enhance reputation through corporate identity and communication. Implications: This research contributes to the development of reputation theory, particularly in hospital industry, and suggests that hospitals build a strong reputation through online media. 
EDUKASI GIZI SEBAGAI UPAYA PENINGKATAN PENGETAHUAN IBU UNTUK MENCEGAH OBESITAS PADA ANAK USIA DINI Arindita, Ruvira; Sari, Kumala; Apriliani , Rea; Tarsani; Lesmana, Stella
Jurnal Pengabdian Masyarakat Satya Widyakarya Vol. 3 No. 2 (2025): JASW Vol. 03 No. 02 (2025): April-September 2025
Publisher : Lembaga Penelitian, Publikasi, & Pengabdian kepada Masyarakat, Universitas Satya Negara Indonesia (LP3M-USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jasw.v2i2.2

Abstract

Indonesia menghadapi beban ganda masalah gizi anak, yaitu kekurangan gizi dan kelebihan gizi. Obesitas pada anak dikaitkan dengan risiko kesehatan serius seperti hipertensi, penyakit kardiovaskular, diabetes, dan kanker. Provinsi DKI Jakarta dan Banten merupakan wilayah dengan angka obesitas anak tertinggi, terutama pada populasi perkotaan dengan latar belakang ekonomi menengah ke bawah. Sebagai respons terhadap kondisi ini, Nutrifood, Yayasan Kejora Indonesia, dan Universitas Al Azhar Indonesia melaksanakan program edukasi #BatasiGulaGaramLemak di wilayah DKI Jakarta dan Tangerang Selatan. Program ini mencakup edukasi gizi bagi para ibu, kegiatan mendongeng, dan permainan untuk anak-anak, dengan tujuan meningkatkan kesadaran akan pola makan sehat. Ibu rumah tangga menjadi sasaran utama karena mereka memiliki peran penting dalam menentukan konsumsi gizi keluarga. Program ini berhasil meningkatkan pengetahuan ibu rumah tangga mengenai: kebutuhan gizi anak (15%), pola makan anak (5%), kandungan gizi dalam makanan (40%), prinsip makan pada usia dini (20%), contoh makanan bergizi (5%), fungsi zat gizi (20%), dampak kelebihan gula (5%), dan pencegahan kelebihan garam (3%).
Tahapan Perilaku Aktor Jaringan Komunikasi Pada Sosialisasi Isu Bullying Arindita, Ruvira; Shambodo, Yoedo
Jurnal Komunikasi Global Vol 8, No 2 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v8i2.14913

Abstract

Bullying has been an alarming issue for kids and teenagers nowadays. One of community that shares serious concern over this issue is Sudah Dong. This study aims to find out how the behaviour stages of actors in creating the communication networks between the volunteers of Sudah Dong community by employing the qualitative approach with in-depth interviews and observation, and theory of actor network. The result of this research revealed that the main volunteers have done the six stages of behaviour to create communication network, including problemization, interessement, enrollment, mobilization, dan inscription. Few focal actors have become the strongest nodes of the communication network and contributed much to the existence of the community. Moreover, human collectivism such as supporting organizations and private sectors were also contributing factors for the network. The non-human factors namely events and media helped attract individuals to join as volunteers. This research also found that only a few main volunteers actively participated in the community, but it was relatively effective to run the community. The shared feelings towards bullying issues and the close friendships ties were the significant factors strengthening the communication network among the main volunteers.
Communication strategies of corporate social responsibility program on sexual reproductive health “Eduka5eks” Arindita, Ruvira; Naura, Firdha
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.38007

Abstract

The Indonesian government has long focused on sexual reproductive health issues among the younger generation. Contraceptive brand, Durex-Reckitt Benckiser, created a reproductive education program for young people and parents called Eduka5eks. This study aims to find out how the Corporate Social Responsibility (CSR) communication strategy is in the Eduka5eks reproductive health education program. The research method uses descriptive qualitative. Data were obtained through interviews with brand managers, event project managers, and online observations. The results showed that the communication strategy of the Eduka5eks program consisted of research, planning, implementation, evaluation and reporting. The Eduka5eks program emphasizes research and planning to determine the program’s key messages contained in the logo. Furthermore, the CSR communication strategy in the Eduka5eks program focuses on “interacting” strategies that involve various stakeholders to communicate the program and use controlled media, such as websites, social media brands, and press releases. Another strategy, namely “informing” is carried out as seen in CSR communication media that connects CSR with the core business objectives of the brand. Media that is not controlled in news in online media is in the form of coverage of events carried out by brands. In the aspect of communication development strategy, the strategy implemented is a media and participatory strategy because this program focuses more on the use of various media and nominating brand ambassadors. Suggestions for brands are the need to increase the role of peer educators and expand the program to youth in rural areas.
Nutrition and Digital Health Literacy Education for Parents of Children with Special Needs Nurrohmah, Nisa; Rahmawati, Dwi Hayuni Kukuh; Mumtaz, Dera Haidar; Al Hima, Najwa Mathla'; Andrianto, Kevin Prasanna; Arindita, Ruvira
Media Karya Kesehatan Vol 9, No 1 (2026): Media Karya Kesehatan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/mkk.v9i1.67456

Abstract

Children with Special Needs (CSN/ABK) face complex nutritional risk due to sensory, motor, and medication challenges, yet parents and companion teachers often lack specific and credible nutrition literacy. This study aimed to evaluate the effectiveness of a digital health literacy-based nutrition education intervention in improving the nutrition knowledge of CSN parents and teachers. This study utilizes a quasi-experimental design without a control group (one-group pretest–posttest design) involving 30 participants, comprising parents and teachers at SLB Ulaka Penca, through a nutritional education approach known as the ENERGY (Education of Nutrition with Digital Literacy) program. The intervention was carried out over approximately three months, consisting of three educational sessions. Each session lasted for about 120 minutes and was delivered through field-based education integrated with digital media.The curriculum encompassed balanced nutrition for children with special needs, nutritional issues and requirements, the daily application of balanced nutrition, and the utilization of digital literacy, further reinforced by documentary videos. For the statistical analysis, knowledge data were processed using the Wilcoxon Signed Ranks Test, a non-parametric method necessitated by the non-normal distribution of the posttest data. The result shows that a significant increase in the average knowledge score was observed, rising from approx 55.00 to approx 85.00. The Wilcoxon test demonstrated a highly significant difference between pretest and posttest scores p = 0.000. The digital health literacy-based nutrition education intervention proved to be highly effective in improving nutrition knowledge. Utilizing easily accessible digital platforms (WhatsApp and digital booklets) is an appropriate strategy to bridge the gap in specialist nutrition information and ensure educational sustainability for CSN caregivers.Keywords: Children with special needs, digital health literacy, nutrition education.
Co-Authors Al Hima, Najwa Mathla' Andrianto, Kevin Prasanna Apriliani , Rea Dinda, Tarisha Kumala Sari Kussusanti Lesmana, Stella Mumtaz, Dera Haidar Naura, Firdha Nurrohmah, Nisa Rahmatunnisa , Nur Afia Rahmawati, Dwi Hayuni Kukuh Safira Hasna Shambodo, Yoedo Tarsani Zahradias