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All Journal Humano: Research Journal Jurnal Ilmiah Rekayasa Sipil PINISI Discretion Review Jurnal Dedikasi Seminar Nasional Pengabdian Kepada Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Jurnal Aktor
S, Muh. Rizal
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Journal : PINISI Discretion Review

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Policy Network in the Development of Micro, Small, and Medium Enterprises Syarifuddin, Syarifuddin; S, Muh. Rizal; Siraj, Muhammad Luthfi; Baharuddin, Aris
PINISI Discretion Review Volume 8, Issue 2, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i2.74313

Abstract

The prospect of developing digital marketing-based tourist attractions is a serious effort to promote regional tourism potential through digital platforms such as social media, websites, applications, and search engines. In this digital era, the use of internet-based marketing strategies allows for the dissemination of information quickly, efficiently, and more widely to diverse target markets. This method includes online campaigns, internet marketing, and the use of data to adjust promotional content according to the interests and needs of tourists. This research article explains the prospects for developing digital marketing-based tourist attractions through Songko Recca as digital content. Data were obtained through observation, interviews and documentation to be analyzed using an interactive model that includes data collection, data condensation, data presentation, and verification/drawing conclusions. The results of the study indicate that the development of digital marketing-based tourist attractions through Songko Recca is very prospective because Songko Recca is an Icon of Bone Regency. Songko` Recca or Songko To Bone also known as Songkok Bugis is one of the cultural works of the Bone community. Songko` Recca has officially become an intangible cultural heritage of Indonesia based on the determination of the Indonesian Ministry of Education and Culture in 2018.
Co-Authors Alfarizy, Salman Ali, Andi Muhammad Taufik Aris Baharuddin Brata, Joko Tri Dodi Ilham Fitriana Fitriana Jumadin ., Jumadin Muhammad Luthfi Muis, Nurhasni R Luki Karunia Repmi Tamsih, Intan Java Turis Seppa, Yusi Irensi Setiawan, Ahmad Ardi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Syarifuddin Syarifuddin Yamin, Muh Nur Yasdin, Yasdin Yusuf, Andi Zulfikar Zainal, Nurhikmah