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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN International Journal of Applied Business Research Review of Islamic Economics and Finance Indonesian Journal of Islamic Business and Economics (IJIBE) IJORER : International Journal of Recent Educational Research Share: Jurnal Ekonomi dan Keuangan Islam Journal of Marketing Innovation Journal Of Islamic Social Finance Management West Science Social and Humanities Studies Jurnal Akuntansi dan Keuangan Islam (JAKIs) ZISWAF: Jurnal Zakat dan Wakaf
Monoarfa, Hilda
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Social Media User Perception on Communication Types: Comparing One-Two Way of Communicating Brand Gunawan, Arie Indra; Monoarfa, Hilda; Hendrayati, Heny; Bahri, Khoirun Nisa; Rahayu, Agus; Huda, Miftakul
Journal of Marketing Innovation (JMI) Vol. 3 No. 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i1.59

Abstract

Social media is a communication medium expected to create brand satisfaction and trust. If we attempt to classify communication patterns and intensity on Instagram media, there are one- and two-way communication patterns. Some posts do not require confirmation, and the goal is not to create a conversation between the messenger and the audience. This condition creates a knowledge gap in marketing communications that need to be known empirically. This research was conducted with a quantitative approach - descriptive statistics. Research data was collected by distributing questionnaires through communication and sending messages to Instagram accounts. 249 data are obtained and analyzed using Warp-PLS. The research findings show that one-way communication patterns are more effective in creating brand trust. The audience considers information conveyed in this pattern more effective and valid because they are not distracted by multi-respondent conversations, which often extend from information topics. This study has implications for theoretical contributions to creating brand satisfaction and trust and for the company's communication strategy to deliver brand communications to the audience. Also, companies can vary their communication patterns on social media, especially Instagram, from the audience that continues to respond (further conversations occur).
Analisis E-Marketing, dan Literasi Keuangan terhadap Keberlangsungan Usaha di Tengah Pandemi dengan Religiositas sebagai Variabel Moderasi Adirestuty, Fitranty; Fauzi, Imam Rizki; Monoarfa, Hilda
Journal of Islamic Social Finance Management Vol 4, No 1 (2023): JANUARI-JUNI 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/jisfim.v4i1.7970

Abstract

Usaha Mikro Kecil dan Menengah atau sering disebut UMKM adalah salah satu pertahanan dari perekonomian negara Indonesia.  Hal tersebut dibuktikan berdasarkan data dari Kementerian Koperasi, Usaha Kecil, dan Menengah (KUKM) pada tahun 2018, jumlah pelaku UMKM sebanyak 64,2 juta atau 99,99% dari jumlah pelaku usaha di Indonesia. pada tahun 2019 terdapat 64 juta unit usaha, akan tetapi kini hanya tersisa setengahnya atau sekitar 34 juta UMKM, 30 juta UMKM mengalami kebangkrutan akibat wabah Covid-19. Penelitian ini bertujuan untuk melihat gambaran serta pengaruh dari tingkat e-marketing, dan literasi keuangan pelaku UMKM kerajinan kulit terhadap keberlangsungan usaha. Penelitian ini juga bertujuan untuk mengetahui tingkat religiositas dalam mempengaruhi e-marketing, dan literasi keuangan pelaku UMKM terhadap keberlangsungan usaha. Metode yang digunakan dalam penelitian ini adalah metode uji hipotesis dengan pendekatan kuantitatif. Alat analisis yang digunakan yaitu SmartPLS dengan metode analisis ialah Partial Least Square-Structural Equation Modeling (PLS-SEM). Subjek dari penelitian ini adalah pelaku UMKM kerajinan kulit sukaregang Kabupaten Garut dengan jumlah sampel 141 responden. Hasil penelitian menunjukkan bahwa tingkat e-marketing dan literasi keuangan pelaku UMKM yang tinggi terhadap keberlangsungan usaha UMKM kerajinan kulit. Hasil penelitian ini juga menunjukkan bahwa tingkat religiositas pelaku UMKM tidak memoderasi pengaruh e-marketing dan literasi keuangan terhadap keberlangsungan usaha UMKM kerajinan kulit.
Unveiling Zakat Decision: Exploring the Role of Religiosity, Moral Reasoning, Peer Influence, and System Fairness in Shaping Institutional Trust and Customer Zakat Intentions Susilowati, Fitriah Dwi; Ridlwan, Ahmad Ajib; Yasin, Achmad; Monoarfa, Hilda; Shikur, Anwar Adem
ZISWAF Vol 10, No 2 (2023): ZISWAF: JURNAL ZAKAT DAN WAKAF
Publisher : UIN Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/ziswaf.v10i2.25455

Abstract

Zakat is an Islam instrument used to help alleviate poverty and improve community welfare. Even though the potential of this instrument in Indonesia is very large, the income is still very low due to the lack of trust known as Muzakki (zakat payer). Therefore, this research aimed to explore the factors that influence Muzakki in zakat institutions and the provision intention. Data collected from a survey of 207 valid observations was validated using the partial least squares structural equation modeling (PLS-SEM) to examine the variables and examine the predictive relevance of the model. The results showed that peer influence and system fairness influence trust institutions, while zakat institution can improve fairness and transparency for Zakat recipients. Furthermore, to enhance the trust of Muzakki, marketers need to employ strategies to influence a group of individual to ensure customers are inclined to trust the zakat institution.
Consumer Education and Traditional Foods: A Five-Year Review of Learning Experiences Sudrajat, Ajat; Gaffar, Vanessa; Amanah, Dita; Krishna Yuliawati , Ayu; Monoarfa, Hilda; Sobandi, Ade; Lada, Suddin
IJORER : International Journal of Recent Educational Research Vol. 7 No. 4 (2026): July
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i4.1485

Abstract

Objective: This study aims to explore consumer education experiences in choosing traditional foods as an essential component of the culinary industry, and to identify key factors influencing consumer preferences. Method: This research adopts a qualitative approach by examining consumer experiences through previous consumption, social interactions, sensory perceptions, and emotional connections with traditional foods. Data were analyzed to identify patterns in consumer decision-making processes, including demographic, cultural, and quality-related considerations. Results The findings reveal that consumer preferences for traditional foods are significantly influenced by prior experiences, social engagement, sensory attributes, special events, and emotional memories. In addition, demographic characteristics, food safety, perceived quality, and socio-cultural influences play important roles in shaping consumer choices. These factors collectively contribute to stronger consumer attachment and willingness to engage with traditional culinary products. Novelty: This study offers a comprehensive perspective by integrating consumer education experiences with emotional and cultural dimensions in the context of traditional foods. It highlights the importance of authentic and experience-based marketing strategies and provides insights into how technological advancements can be leveraged to enhance competitiveness in the traditional culinary industry.
Membangun Jaringan Pemasaran Industri Kreatif Kerajinan Kayu Ebony di Sulawesi Tengah Bachri, Syamsul; Monoarfa, Hilda; Santi, Ira Nuriya
Jurnal Aplikasi Manajemen Vol. 13 No. 2 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Creative industries are the economic resources of society are believed to be able toanswer the challenge of the basic problems of the economy in the short and medium nations,namely the relatively low economic growth (an average of only 4.5% per year) after thecrisis, unemployment is still high (9-10%) , high levels of poverty (16-17%). Creative industrieshave a number of constraints, one of which is the lack of access to market players in theindustry (Minister of Tourism and Creative Economy, 2012). The problems experienced bythe market access of products of wood crafts creative industries ebony in Central Sulawesi.Aris (2011) argues that the main obstacle is the wooden craft creative industry marketingissues, although local governments always engage in some craft fairs. Crafts ebony (DiospyrosCelebika Bakh) is a craft made of wood fancy (fancy wood) and has a style that is uniqueand distinctive and is done by skilled hands scattered communities in the territories district,so that the creative industry is one of ebony wood craft the potential for regional art at thesame time people's livelihood in the province of Central Sulawesi. Therefore, this study aimsto identify the network marketing ebony wood craft through survey methods. Integratedmarketing network can improve the performance of creative industries through the ebonywood craft Intensity Networking Marketing, Networking Marketing Strength, proactivityand Marketing Marketing Networking, Networking Diversity.
Co-Authors Ach. Yasin Ade Sobandi, Ade Adirestuty, Fitranty Agus Rahayu Ahmad Ajib Ridlwan Ajat Sudrajat Andriana, Denny Arie Indra Gunawan Azizah Al Adawiyah, Rumaisah Azzahra, Nadzira Bansah, Pearl Fafa Batari, Hanifah Cakhyaneu, Aneu Chalil Dita Amanah Edhi Taqwa Fauzi, Imam Rizki Firmansyah Firmansyah Fitriah Dwi Susilowati Heny Hendrayati Huda, Miftakul IRA NURIYA SANTI Ismail, Shafinar Juliana Juliana Khoirun Nisa Bahri Krishna Yuliawati , Ayu Kusnendi, Kusnendi Lada, Suddin Nuraini, Azdina Nurasyiah, Aas Pardede, Mahadi Ratih Hurriyati Rosida, Rida Shahril, Aslinda Shikur, Anwar Adem Siregar, Alfi Syahrah Syamsul Bachri Vanessa Gaffar Yuliawati, Novi