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The Influence of School Facilities Service Quality and Teacher Competency to the Satisfaction of Madrasah Aliyah Annajah Students Jakarta Sari, Lestary Permata; Surip, Ngadino
International Journal for Educational and Vocational Studies Vol 2, No 3 (2020): March 2020
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v2i3.2203

This study aims to determine the effect of school facilities, service quality and teacher competence on student satisfaction. The research method used is a quantitative analysis method using multiple linear regression and analysis of determination (R square), partial hypothesis testing (t test) and simultaneous (F test) as well as correlation between dimensions with a population of 291 people and is based on the method of taking probability sampling with a simple random sampling technique with a precision of 10% and obtained a sample of 100 people. The results showed that there was a strong relationship between variables and dimensions as indicated by the correlation between dimensions in which school facilities influenced the positive and significant aesthetic dominant dimensions and were related to student satisfaction. Quality of service influences the tangible dimensions of the dominant positive and significant and is related to student satisfaction and teacher competence influences the dominant and significant pedagogic dimensions positively and is related to students satisfaction.

The Effect Of School Locations, Facilities And Images On Decisions To Choose Office Competency Office Of Administration In Bonavita Vocational School Winarsih, Winarsih; Surip, Ngadino
International Journal for Educational and Vocational Studies Vol 2, No 3 (2020): March 2020
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v2i3.2202

This study aims to determine the relationship between location variables, facilities and school image of the decision to choose office administration competency competencies. To determine the relationship between location variables, facilities and school image, this study used a saturated sample technique of 81 respondents consisting of class X, XI, and XII Bonavita Vocational School. This study uses a quantitative analysis method with multiple linear regression analysis tools with SPSS version 23. From the analysis of test results obtained, simultaneously (F-Test ) the location, facilities and school image significantly influence the decision to choose the competency of office administration expertise at Bonavita Vocational School . Partial analysis testing (T-test) location, facilities and school image significantly influence the decision to choose office administration competency competency at Bonavita Vocational School. While the results of correlation analysis and determination obtained Adjusted R Square 0.732 results mean the location, facilities and school image determine the decision to choose a school by 73.2% while the remaining 26.8% are determined by other variables not examined in this study. And the correlation between variables is included in the strong relationship category.

SYARIAH BANK EMPLOYEE PERFORMANCE MODEL OF PT. BANK SYARIAH AL SALAAM REGIONAL JAKARTA AND DEPOK Zainuri, Zainuri; Havidz Aima, Muhammad; Ali Iqbal, Muhammad; Surip, Ngadino
Dinasti International Journal of Digital Business Management Vol. 2 No. 2 (2021): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i2.771

This study aims to examine the prophetic leadership and organizational commitment mediated by the motivation that affects employee performance, namely the employee performance of PT Bank Syariah Al Salaam Jakarta and Depok Regional. The research method uses a quantitative approach, with data collection using primary data, secondary data from Personnel Management and library research, primary data using all employees at PT Bank Syariah Al Salaam as many as 80 respondents, from all Jakarta and Depok Regional Divisions. Data collection techniques using interviews and questionnaire instruments. The questionnaire survey instrument was delivered randomly to employees of PT Bank Syariah Al Salaam. Data were analyzed using structural equation modeling (SEM) with the Smart PLS3.0 software program. to test the significance of prophetic leadership and organizational commitment affecting employee performance and mediated by motivation. The results showed that prophetic leadership, organizational commitment and motivation have a significant positive effect on employee performance, either partially or simultaneously. Prophetic leadership as the most important factor influencing employee performance. The managerial implication is that the organization or leader must develop a harmonious work culture and motivation for employees to achieve their best performance. This study reveals that organizational commitment, Prophet Leadership and motivation have a significant positive effect on performance, both partially and simultaneously. Besides that, the motivation partially mediate variable of the Prophet Leadership variable and organizational commitment on performance and has a significant effect.

PERFORMANCE MODEL OF HEALTH WORKER AT THE JOHAR BARU DISTRICT HEALTH CENTER Suryadi, Handy; Aima, M. Havidz; W. R, Hernawati; Wiratih, Wiratih; Rohmawati, Siti; Surip, Ngadino
Dinasti International Journal of Digital Business Management Vol. 2 No. 2 (2021): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i2.773

The aim of this study is to identify and explain the influence of culture and training on organizational commitment and its effect on the performance of employees at the District Health Center Johar Baru, Central Jakarta. The research method in this study uses a a causality quantitative approach. The population is all health workers at the Johar Baru Puskesmas with probability sampling techniques and simple random sampling techniques. The data obtained were analyzed using structural equation modeling (SEM) with the Smart PLS version 3.2.8 software program. The results of this study indicate that organizational culture, training and organizational commitment have a significant positive effect on employee performance partially or simultaneously. In addition, organizational commitment mediates organizational culture and performance training. Research suggestions in the aspect of managing performance targets should be arranged in quality and quantity by considering "people"As executor of activities. Leadership decision making must combine all constructive ideas and opinions, employee selection to determine training priorities so that it is right on target which can be done concretely through leadership training, capacity building, routine motivation programs, evaluation, reward and punishment.

Integrative Model of Digital Marketing Elements on Purchase Intention: The Mediating Role of Electronic Word-Of-Mouth Ekasari, Silvia; Surip, Ngadino; Muharam, Hari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6308

The beauty industry in Indonesia is experiencing rapid growth, driven by increasing self-care awareness, social media influence, and product innovation. Facial serums are among the most popular products, with sales growth of 36.4% in August-September 2023. Skintific, a local brand offering facial serums, faces stiff competition from Wardah, which continues to lead the market as of June 2023. Additionally, consumer interest in synthetic products has declined, influenced by factors such as price perception, brand image, celebrity endorsers, and online promotions. In the digital era, electronic word of mouth (e-WOM) has become critical in shaping purchasing interest, as online product reviews, testimonials, and discussions significantly impact consumer perceptions. This study examines the role of e-WOM as a mediator in the relationship between digital marketing elements and consumer buying interest. A quantitative approach with descriptive verification was employed, using primary data collected from 397 female students at Depok Higher Education through a convenience sampling technique. Data analysis was conducted using the Structural Equation Model (SEM) with Lisrel software. The findings show that price perception, brand image, celebrity endorsers, and online promotions directly and positively influence both e-WOM and buying interest. Moreover, e-WOM significantly mediates the effect of these marketing factors on purchasing interest. The research introduces an integrative model for enhancing consumer buying interest in Skintific products, with a strong influence level of 90%.

Pengaruh Persepsi Harga, Endorser, dan E-WOM terhadap Minat Beli Skintific di Cilandak Jakarta Selatan Ekasari, Silvia; Surip, Ngadino
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.3670

Purpose: Therefore, this study aims to find out the perception of price, celebrity endorsers and online promotions in influencing buying interest mediated by electronic word of mouth in Skintific Skincare in Cilandak, South Jakarta.Methodology/approach: The method used in this study is a verifiable descriptive method with a quantitative approach. The data used is primary data, namely by distributing questionnaires to respondents using the Convenience Sampling technique.Results/findings: The results of the study show that price perception, celebrity endorsers, and online promotions have a positive and significant effect on E-WOM. Price perception and E-WOM also directly have a positive effect on buying interest, while celebrity endorsers and online promotions do not. Indirectly, E-WOM is able to mediate the influence of price perception, celebrity endorsers, and online promotions on buying interest significantly.Conclusions: Research shows that price perception, celebrity endorser, and online promotion have a significant positive influence on E-WOM. Good price perception drives consumer satisfaction, while celebrity endorser strengthens product image, and online promotion facilitates information dissemination.Limitations: The study is limited to Skintific Skincare products, thus results may not generalize to other product categories. Future research should consider broader product categories to enhance the applicability of the findings.Contribution: This study enriches the literature by incorporating E-WOM as a mediating variable, providing a comprehensive understanding of consumer purchase interest in a digital context and offering insights into effective marketing strategies for local Skincare brands.

The Effect Of School Locations, Facilities And Images On Decisions To Choose Office Competency Office Of Administration In Bonavita Vocational School Winarsih, Winarsih; Surip, Ngadino
International Journal for Educational and Vocational Studies Vol. 2 No. 3 (2020): March 2020
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v2i3.2202

This study aims to determine the relationship between location variables, facilities and school image of the decision to choose office administration competency competencies. To determine the relationship between location variables, facilities and school image, this study used a saturated sample technique of 81 respondents consisting of class X, XI, and XII Bonavita Vocational School. This study uses a quantitative analysis method with multiple linear regression analysis tools with SPSS version 23. From the analysis of test results obtained, simultaneously (F-Test ) the location, facilities and school image significantly influence the decision to choose the competency of office administration expertise at Bonavita Vocational School . Partial analysis testing (T-test) location, facilities and school image significantly influence the decision to choose office administration competency competency at Bonavita Vocational School. While the results of correlation analysis and determination obtained Adjusted R Square 0.732 results mean the location, facilities and school image determine the decision to choose a school by 73.2% while the remaining 26.8% are determined by other variables not examined in this study. And the correlation between variables is included in the strong relationship category.

The Influence of School Facilities Service Quality and Teacher Competency to the Satisfaction of Madrasah Aliyah Annajah Students Jakarta Sari, Lestary Permata; Surip, Ngadino
International Journal for Educational and Vocational Studies Vol. 2 No. 3 (2020): March 2020
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v2i3.2203

This study aims to determine the effect of school facilities, service quality and teacher competence on student satisfaction. The research method used is a quantitative analysis method using multiple linear regression and analysis of determination (R square), partial hypothesis testing (t test) and simultaneous (F test) as well as correlation between dimensions with a population of 291 people and is based on the method of taking probability sampling with a simple random sampling technique with a precision of 10% and obtained a sample of 100 people. The results showed that there was a strong relationship between variables and dimensions as indicated by the correlation between dimensions in which school facilities influenced the positive and significant aesthetic dominant dimensions and were related to student satisfaction. Quality of service influences the tangible dimensions of the dominant positive and significant and is related to student satisfaction and teacher competence influences the dominant and significant pedagogic dimensions positively and is related to students satisfaction.

Strategi Pemasaran Untuk Menjaga Keberlanjutan Kehidupan Umkm Peran Motivasi Dan Teknologi Di Era Pandemi Covid-19 SHIRATINA, Aldina; SURIP, Ngadino
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2022)
Publisher : Indonesia Strategic Sustainability

Menjaga keberlangsungan strategi pemasaran UMKM di era pandemi covid-19 dengan peran motivasi dan teknologi. Salah satu langkah yang dapat dilakukan para pelaku UMKM adalah dengan mengoptimalkan digital marketing khususnya dalam meningkatkan social media marketing, online advertising, video marketing, search engine marketing, dan website management. Dengan digitalisasi pemasaran, para pelaku UMKM diharapkan dapat meningkatkan penjualan dan engagement online untuk mengembangkan skala usaha di masa pandemi Covid-19. Ketepatan dalam pemilihan media, yaitu dengan perkembangan teknologi, dengan tren perilaku konsumen di media elektronik atau penggunaan teknologi, secara otomatis memberikan opini yang menimbulkan pertimbangan bagi calon konsumen lain untuk melakukan pembelian. Melalui sosialisasi mengenai situasi pandemi Covid-19 ini, beberapa hal yang telah dilakukan UMKM di Kota Jakarta menyampaikan beberapa alternatif solusi yang dapat dilakukan. Dengan kata lain, model kewirausahaan digital dengan penerapan teknologi akan mendorong terciptanya inovasi-inovasi untuk menciptakan ekosistem baru bagi UMKM yang dapat meningkatkan produktivitas dan kesejahteraan masyarakat Indonesia. Dengan memberikan informasi tentang solusi dalam teknik ini, pelaku UMKM akan terus termotivasi untuk menggunakan teknologi dalam jaringan untuk memasarkan produknya. Selain itu, terapkan motivasi bagi pelaku UMKM untuk memanfaatkan era digitalisasi saat ini agar dapat melakukan pemasaran di masa pandemi Covid-19 dengan keuntungan yang baik serta produk dan layanan dapat lebih dikenal oleh konsumen yang mengakses platform digital UMKM.

KONVERGENSI KECOCOKAN TEKNOLOGI DENGAN KEBUTUHAN KONSUMEN DAN FUNGSIONALITAS LAYANAN MOBILE BROADBAND TERHADAP PERILAKU USE DIFFUSION Granita, Widya; Surip, Ngadino; Harwani, Yuli; Astini, Rina
Nominal: Barometer Riset Akuntansi dan Manajemen Vol. 9 No. 1 (2020): Nominal April 2020
Publisher : Universitas Negeri Yogyakarta

Abstrak: Konvergensi Kecocokan Teknologi dengan Kebutuhan Konsumen dan Fungsionalitas Layanan Mobile Broadband terhadap Perilaku Use Diffusion. Kesesuaian teknologi jaringan seluler dan perangkat dengan kebutuhan pengguna menentukan penggunaan dan membentuk perilaku penggunaan. Penelitian ini dilakukan untuk menganalisis interaksi antara kebutuhan teknologi fit dan perilaku penggunaan layanan broadband. Data diperoleh melalui survei di wilayah Jakarta. Sampel yang dikumpulkan dari 258 responden adalah pengguna layanan seluler prabayar dan pascabayar dari lima operator di Indonesia. Teknik pengambilan sampel menggunakan purposive sampling dan metode analisis data menggunakan Structural Equation Modeling (SEM). Hasil penelitian menghasilkan (1) NTF berpengaruh positif terhadap perilaku difusi penggunaan (intensitas dan variasi dalam penggunaan) (2) TFF berpengaruh positif terhadap perilaku penggunaan, (3) Intensitas penggunaan berpengaruh positif pada NTF dan TFF, (4) Variasi dalam penggunaan berpengaruh positif pada NTF dan TFF, (5) NTF, TFF saling mempengaruhi secara positif dengan intensitas penggunaan dan variasi penggunaan. Penelitian lebih lanjut direkomendasikan untuk meningkatkan perilaku pengguna dari perspektif pemain industri telekomunikasi lainnya seperti pengembang konten dan aplikasi serta produsen perangkat.Kata kunci: Kesesuaian Teknologi, Kebutuhan, Perangkat, layanan mobile broadband, Perilaku penggunaan

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