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Sari, Irma Permata
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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Journal : J-SAKTI (Jurnal Sains Komputer dan Informatika)

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Implementasi Data Science dalam Ritel Online: Analisis Customer Retention dan Clustering Customer dengan Metode K-Means Sari, Irma Permata
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 5, No 1 (2021): EDISI MARET
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (895.042 KB) | DOI: 10.30645/j-sakti.v5i1.333

Abstract

Data regarding huge sales and purchase transactions are stored electronically in company databases. Leave this data alone so it will not have any impact. Lately, many companies provide promo prices to customers to attract customers. However, the decision is suitable to be taken, regardless of sales growth, to not cause more significant losses. The sales show that has been recorded each year in the sales transaction database. This research focuses on implementing data science at a retail company to analyze sales performance using the cohort analytics method to calculate customer retention and perform clustering customer using the K-Means model. As the results, we can conclude that the company has sales performcean about 37.4%, seen from customer retention and the monthly sales volume within one year. There are three groupings produced, namely ID 0, 1, and 2. Customers with Cluster Label 2 are customers with the highest number of transactions compared to other groups.
Co-Authors Ajie, Hamidillah Astuti, Medya Aprilia Chusniyati, Nafiah Dewi Anggraini Fadya, Mifta Fitriani, Mutia Idriani, Idriani Ikhsan Ikhsan Irfan Purnawan Purnawan Marieska, Dwi Mursalini, Wahyu Indah Ningrum, Desy Sagita Nursanti, Irna Nurul Hidayati Fithriyah Polhaupessy, Magfirah Putri, Wirantika Rahma Rahmawati, Astri Rayasari, Fitrian Salfichotullaila, Tiara Sari, Fatma Sari, Ressy Dwitias Sarini Vita Dewi Sriyanti, Esi Stella, Nendra Elaya Azra Ummul Habibah Hasyim Vellayati Hajad Wahyuni, Yuni Zafira, Nabila Hilmy