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All Journal Creative Research Management Journal Forum Bisnis dan Kewirausahaan The Eastasouth Management and Business
Melvani, Frecilia Nanda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH INSTAGRAM DAN NEUROTICISM TERHADAP PEMBELIAN IMPULSIF GENERASI JUNIOR MILLENNIAL MELALUI MEDIASI SELF ESTEEM Veybitha, Yolanda; Andriyani, Ima; Sakarina, Sari; Melvani, Frecilia Nanda
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3128

Abstract

The purpose of this study is to find out the psychology of the millennial junior generation in several big cities in Indonesia who are intensely using Instagram and have an impact on their impulse buying. This study uses quantitative methods. The analytical technique used is SEM (Structural Equation Model) with LISREL software. A total of 390 junior millennial respondents (born 1991-1998) filled out an online questionnaire using a google form. The results showed that instagram had an insignificant direct effect on impulse buying. However, Instagram has a significant indirect effect through self-esteem on impulse buying. Neuroticism has the greatest influence on the impulse buying of millennial juniors. Based on the calculation of the indirect effect, it can be seen that self-esteem in this study is fully mediated for the instagram and neuroticism variables. Thus it can be concluded that Instagram has an important role in the psychological formation of the millennial junior generation. The intensity of excessive use of Instagram can lower self-esteem so that they compensate for these feelings through impulse buying. The limitation in this study is that it only uses one personality characteristic of the five existing personalities. The contribution of this research is to strengthen Murk (2006) self-esteem theory as a development of Rosenberg's (1989) theory. In addition, the results of this study can also be a recommendation for online business people who aggressively advertise their products through Instagram in order to choose the right marketing strategy.
Behavioral Theory and Organizational Culture: The Interplay of Transformational Leadership, Team Dynamics, and Motivation in Driving Change at Tridinanti University of Palembang Irayani, Irayani; Melvani, Frecilia Nanda; Azrin, Amrillah; Mikial, Msy.
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.375

Abstract

This research investigates the impact of behavioral theory on organizational culture at Tridinanti University of Palembang, focusing on the roles of transformational leadership, team dynamics, and employee motivation in driving cultural change. Behavioral theory offers a framework for understanding how psychological and social factors shape individual behaviors within organizations, ultimately influencing the overall culture. At Tridinanti University, transformational leadership plays a critical role in aligning the university's vision with the efforts of staff and faculty, inspiring them to exceed performance expectations and embrace new initiatives. In conjunction with leadership, positive team dynamics contribute to effective collaboration, trust, and communication, creating a supportive environment for innovation and change. Employee motivation, both intrinsic and extrinsic, further strengthens this relationship by ensuring that staff members are engaged, proactive, and committed to the university's success. The purpose of this study is to explore the interplay between these three key factors and how they collectively influence the cultural transformation process within the university. Through qualitative methods, this research analyzes the experiences of leaders, teams, and employees, providing insights into how organizations can foster a culture that supports adaptability, innovation, and continuous improvement. The findings suggest that transformational leadership, when combined with strong team dynamics and high employee motivation, serves as a catalyst for developing an organizational culture that is resilient and forward-thinking. The implications of this study offer practical recommendations for higher education institutions seeking to create and sustain an organizational culture that promotes long-term growth and success. By leveraging the principles of behavioral theory, Tridinanti University and similar institutions can cultivate an environment that enhances both individual and collective contributions to institutional goals.
Pengaruh Motif Hedonis & Religiusitas terhadap Pembelian Impulsif Online Generasi Senior Millennial melalui Mediasi Self Esteem Veybitha, Yolanda; Pamuji, Muhni; Sakarina, Sari; Melvani, Frecilia Nanda
Forum Bisnis Kewirausahaan Vol 15 No 1 (2025): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v15i1.4259

Abstract

This study aims to measure the online impulsive buying behavior of the millennial senior generation (born in 1983-1990). This study uses a quantitative method with a survey method. A tool for measuring using SEM (Structural Equation Model) with LISREL software. The sample in this study was 470 respondents, they filled out a questionnaire online. The results of the study show that the effect of religiosity on impulsive buying is not significant. Furthermore, the calculation of the indirect effect of the religiosity variable through self-esteem mediation on impulsive buying shows a significant effect so that self-esteem in this study mediates perfectly (full mediated). But for the hedonic motive variable, self-esteem is only partially mediated. Further research has implications theoretically and practically. Keywords: Hedonic Motives, Religiosity, Self Esteem, Impulsive Buying
Co-Authors Amrillah Azrin IMA ANDRIYANI, IMA Irayani, Irayani Mikial, Msy. Muhni Pamuji, Muhni Sakarina, Sari Veybitha, Yolanda