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Optimalisasi Branding Produk Rendang Biyan di Kota Payakumbuh melalui Strategi Komunikasi Pemasaran Digital dalam Rangka Meningkatkan Komersialisasi Lita, Ratni Prima; Verinita, Verinita; Syukri, Daimon; Yuliviona, Reni; Mardiah, Fatma Poni; Khatimah, Husnul; Putri, Natasya; Dini, Kartika Cahya; Gema, Vendiro Mailevan; Safira, Alya Arsya
Jurnal Hilirisasi IPTEKS Vol. 8 No. 4 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i4.921

Abstract

Payakumbuh is a city in West Sumatra province, famous for its rendang. Rendang Biyan is a small business in Payakumbuh city that produces rendang with a distinctive, authentic taste. To market its products, Rendang Biyan uses Instagram as an effort to increase sales in the digital era. However, digital content management via Instagram has not strengthened branding and has not yielded maximum results, with a limited number of followers of around 336. Rendang Biyan also does not regularly update its products on Instagram. Given the problems faced by Rendang Biyan, it is necessary to conduct community service activities there. The method used is socialization and mentoring, focusing on optimizing Rendang Biyan's Instagram content to strengthen its branding in consumers' minds. The results of the mentoring show an increase in Instagram followers and strengthened branding through additional activities and interactions with visitors and followers. Members of the Rendang Biyan group enthusiastically attended this community service activity. Following this community service activity, the number of followers increased significantly from 336 to 393 in a relatively short period. While initial results show a positive increase, there are still efforts to improve the use of user-generated content, such as photos or videos uploaded by consumers while using the product. This will be maximized in the future to enhance Rendang Biyan's performance and enable it to compete in the national market.
Systematic Literature Review: “Pengaruh Penggunaan Media Pembelajaran Interaktif Berbasis Canva, Quizizz, dan Wordwall dalam Meningkatkan Keaktifan Siswa Sekolah Dasar” putri, Natasya; Meisa Putri, Tisi; Rahmadani, Winda; Nisja Pratiwi, Delvina; Fitria, Yanti; Habibi, Muhammad
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50129

Abstract

Students’ activeness is currently considered a key indicator of learning achievement. However, the level of activeness among elementary school students remains relatively low, primarily due to the use of conventional teaching methods and the limited integration of technology in the classroom. This study aims to examine the improvement of elementary students’ activeness after the implementation of technology-based learning media such as Canva, Quizizz, and Wordwall.The methodology employed in this study is a Systematic Literature Review (SLR). The research process began with problem formulation, followed by article collection, screening based on inclusion and exclusion criteria, and analyzing as well as synthesizing the findings of each selected study. A total of 24 articles were included in this review after a rigorous screening process from an initial pool of 600 articles.The findings indicate that Canva, Quizizz, and Wordwall as learning media can effectively enhance the activeness of elementary school students during the learning process. Therefore, the use of Canva, Quizizz, and Wordwall can be considered an effective solution to improve students’ activeness in elementary education.