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Effectiveness of Reading-Aloud Strategy in Improving Eighth-Grade Students’ Pronunciation Bella, Shinta; Rofiqoh, Rofiqoh; Hasyim, Zarkiani
Datokarama English Education Journal Vol. 6 No. 2 (2025): December
Publisher : English Tadris Department, Tarbiyah and Teacher Training Faculty, Datokarama State Islamic University Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/dee.v6i2.116

Abstract

The aim of this research is to determine the efficacy of reading aloud technique in enhancing the pronunciation of eighth-grade students at SMP Negeri 9 Palu. This study concentrates on instructing pronunciation, particularly vowel sounds. They comprise twelve phonemes. This study employed a quasi-experimental research design. The sampling approach employed was basic random sampling. The experimental group selected is VIIIC, with 31 students, while the control group is VIIIE, also consisting of 31 students. The research instrument was a test, which was divided into pre-test and post-test. The researcher utilized SPSS 27 for data analysis. This study reveals that the reading aloud technique effectively enhances the pronunciation skills of eighth-grade students at SMP Negeri 9 Palu. The mean score of the experimental group was found to be higher than that of the control group (92.25 > 65.94). Furthermore, the significance (2-tailed) result was below 0.05. Consequently, it can be argued that the hypothesis was accepted. The impact size is 0.90. The reading aloud technique significantly enhances students' pronunciation. Consequently, the implementation of the reading aloud technique significantly enhanced the pronunciation of the eighth-grade students at SMP Negeri 9 Palu.
Analysis of the Influence of Ewom on Purchase Intention Mediated by Brand Image Apriyanti, Nike; Sriwijayanti, Hari; Bella, Shinta
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1366

Abstract

This research was conducted to understand the influence of Ewom on purchasing interest mediated by Brand Image. The more specific aim of this research is to analyze the influence of eWOM on purchase intention mediated by Brand Image (case study of iPhone users in the city of Padang. The research was conducted on 80 samples of iPhone users in the City of Padang as purposive sampling, and the data analysis method used SmartPLS Version 3.0 to test the relationship of influence in the SEM model. The results of the research obtained are that eWOM has a direct effect on buying interest which is mediated by Brand Image, while eWOM has a direct effect on Brand Image and Brand Image has a direct effect on buying interest. Brand Image is a mediation between eWOM and buying interest, thus totally strengthening this influence. The path that states the strongest influence relationship is that eWOM has a positive effect on brand image by 38% and then has a positive effect on buying interest by 29% and the rest is influenced by other indicators.