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All Journal Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Journal Of Human And Education (JAHE) Journal of Management and Digital Business
Suryana, Alean Kistiani Hegy
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH CITRA MEREK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA PENGIRIMAN J&T EXPRESS Hastuti, Anik Puji; Rahayu, Listyowati Puji; Suryana, Alean Kistiani Hegy; Purwanto, Hari; Safitri, Unna Ria
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.828

Abstract

The purpose of this study was to determine the influence of brand image, price and service quality on the purchase decision of delivery services at the J&T Express branch in Boyolali. The study's population was service users at the J&T Express branch in Boyolali. Data collection technique through the distribution of questionnaires with a sample of 100 respondents using the Accidental Sampling method. Using quantitative methods and descriptive analysis of case studies. Testing of data instruments is carried out with validity tests and reliability tests, for data analysis, normality tests, multicholinearity tests, heteroskedasticity tests, autocorrelation tests are used. The t test and the f test and the determination test (R2) are used for hypothesis testing. Validity tests, reliability tests and classical assumption tests whose data have been met are then processed to produce regression equations: Y = 3,455 + 0.168 X1 + 0.186 X2 + 0.535 X3. Partially the brand image and price variables do not affect the purchase decision variable, while the service quality variable affects the purchase decision variable indicated by hypothesis testing, namely test t. The results of the f test are shown simultaneously the influence of the three free variables on the bound variable. It is stated that the results of the determination test (R2) that the value of R Square is 0.599, which means that the variable bound by the purchase decision with a value of 59% is able to explain the three free variables and the value of the remaining 41% is explained by variables outside the study such as location, facilities and so on. Keywords: Brand Image, Price, Service Quality and Purchase Decision
PENGARUH LINGKUNGAN KERJA, MOTIVASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. TUPAI ADYAMAS INDONESIA KABUPATEN BOYOLALI DI BOYOLALI Gea, Yernijati; Puji Rahayu, Listyowati; Safitri, Unna Ria; Suryana, Alean Kistiani Hegy
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1067

Abstract

The purpose of this study was to analyze the effect of 3 independent variables (partial) which are work environment, work motivation and work discipline on the dependent variable Y, namely work productivity and also to determine the effect together (simultaneously). And the participants of this study are some of the company's employees. Purposive sampling was used to select samples for research. 100 company workers in ready-made cloth factories who were enrolled in this study became the research sample. Questionnaire data in the form of a questionnaire is the type of data used. Multiple linear regression analysis is used in the analytical method. According to the results of the F test, all the company's independent variables X1, X2, X3 have a significant effect on the dependent variable Y. well, the t-test reveals that while the variables X2 (work motivation) and X3 (work discipline) have a significant impact on the Y variable (productivity work), while variable X1 (work environment) does not significantly affect productivity. The R-square value indicates a coefficient of determination of 0.650. This shows that the three independent variables, namely X1 (work environment), X2 (work motivation) and X3 (work discipline) can explain 65.0% of the dependent variable Y (work productivity), while the remaining 37.5% is explained by the factors outside the model.
Analisis tantangan, strategi dan digitalisasi UMKM F&B dalam meningkatkan competitive advantage: Pendekatan systematic literature review Suryana, Alean Kistiani Hegy; Isa, Muzakar; Kussudyarsana, Kussudyarsana
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.1562

Abstract

This study aims to identify the main challenges and strategies for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage (F&B) sector through a Systematic Literature Review (SLR). The methodology involved a literature search in the Scopus database using inclusion criteria such as relevance, publication within the last 10 years, and peer-reviewed status. From 18 selected articles, thematic analysis was conducted to identify recurring patterns related to MSMEs’ competitiveness. The analysis revealed three dominant thematic challenges, including limited organizational capacity, digital inertia, and low green readiness, which constrain MSMEs’ ability to adapt, innovate, and sustain competitive performance. The findings show that MSMEs face barriers such as weak managerial capabilities, supply chain vulnerabilities, and slow adoption of digital and sustainability practices. Recommended strategies include managerial capability development, supply chain strengthening, digital adoption, and sustainability integration.
Co-Authors Alamsyah, Putri Rahmah Astuti, Enny Diah Aswadi, Dana Donna Setiawati Evi Gusliana Fauziah, Cika Mariska Gea, Yernijati Hari Purwanto Hastuti, Anik Puji Kuncoro, Muhammad Kushariyadi Kussudyarsana Mohd Shukor Harun Muzakar Isa Niqrisah Dwi Pratiwi, Yunita Nugroho Rachman, Arif Pangenan, Yehezkiel puji rahayu, listyowati Putri Unsa, Fasiha Rahayu, Listyowati Puji Safitri, Unna Ria Siti Muthmainah Sri Purwati, Sri Subiyanto, Muhamad Nofa Sulistyowati, Arrin sultan Triatmaja, Nur Asih Wulandari, Amy