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All Journal Jurnal Tata Busana Dinamika Delta-Pi : Jurnal Matematika dan Pendidikan Matematika Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA JURNAL PENGABDIAN KEPADA MASYARAKAT Pelita : Jurnal Penelitian dan Karya Ilmiah Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrium Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Ekonomi dan Manajemen Indonesia Implementasi Manajemen & Kewirausahaan Journal of Scientific Research, Education, and Technology Action Research Journal Indonesia (ARJI) Madani: Multidisciplinary Scientific Journal Business and Economic Publication Jurnal Kesehatan Mahardika Jurnal Pengabdian Masyarakat dan Riset Pendidikan Polynom: Journal in Mathematics Education Jurnal Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan Jurnal Online Tata Busana
SADIYAH, HALIMATUS
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Journal : Implementasi Manajemen

 1 
Harga, Lokasi dan Kualitas Pelayanan Penentu Minat Beli Konsumen Sadiyah, Halimatus
Implementasi Manajemen & Kewirausahaan Vol 1 No 2 (2021): JURNAL IMKA (OCTOBER)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.038 KB) | DOI: 10.38156/imka.v1i2.77

Abstract

The purpose of this study was to describe and determine the effect of price, location and service quality on consumer buying interest in the BUMDesa Pengalangan Menganti Gresik business market. The sample used was 60 respondents with a questionnaire data instrument. The analysis used is multiple linear regression analysis. The results showed that the price partially had no effect on consumer buying interest in the BUMDesa Penganti Gresik Business Market, the location partially had a significant positive effect on consumer buying interest in the BUMDesa Pengalangan Business Market and the service quality partially had a significant positive effect on consumer buying interest. at the BUMDesa Penganti Gresik Business Market. Simultaneously, price, location and service quality have a significant positive effect on consumer buying interest in the Penganti Gresik BUMDesa Business Market.
Co-Authors Adawiyah, Raudatul Adistana, Gde Agus Yudha Prawira Aini, Aulia Nurul Amanda, Deliana Amelia, Eva Amiruddin Ansari, Muhammad Iqbal Arief, Danang Aslamiah, Lisa Asyahidda, Fajar Nugraha Endriyanti, Mega Fajrin, Ananda Maulida FAUZIYAH Hakiim, Salma Handoko, Sigid Tri Herawati, Cindy Aulia istiqomah istiqomah Izza, Oktavia Nurul Jumiati Jumiati Khotni, M. Darul KUSTANTI, RENI L. Sukardi, L. Lutfiyah Hidayati M.Yusuf Azwar Anas Mariun, Mariun MOHAMMAD BUDIYANTO Nia Nurfitria Nofita Nugraha, Muhammad Martin Eka NURUL AZIZAH Oktavianto, Eka Palinggi, Yonathan Pande Komang Suparyana Pramudya, Alif Putra, Erlando Dimas Dwi Ramadhan, Miftahul Akbar Ranialini, Nadya Rifani Nur Sindy Setiawan Srikalimah Suci M.Hum SH Hartati suparni Timiyatun, Endar Yakin, Addinul Yumna, aqilah