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Peran Moderasi Etika Konsumsi Islam pada Pengaruh Green Marketing, Ethnosentrisme Konsumen, dan Gaya Hidup Halal Terhadap Keputusan Pembelian Kosmetik Novita, Yeyen; Pratama, Abdul Aziz Nugraha
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1288

Abstract

This study aims to determine and analyze the effect of Green Marketing, Consumer Ethnocentrism and Halal Lifestyle on Purchasing Decisions with Islamic Consumption Ethics as a moderating variable (Study on Wardah Cosmetics Consumers). In this study using quantitative methods by processing primary data obtained through distributing questionnaires to consumers of Wardah cosmetics. The samples taken were 462 respondents with purposive sampling technique. Then the results obtained were processed with IBM SPSS version 22. The analysis used included instrument tests, statistical tests, classical assumption tests and Moderate Regression Analysis (MRA). The results of this study indicate that green marketing does not significantly influence the increase in purchasing decision variables. Consumer ethnocentrism has a significant effect on increasing purchasing decision variables. The halal lifestyle has a significant effect on increasing the purchasing decision variable. Islamic consumption ethics significantly influence the increase in purchasing decision variables. Islamic consumption ethics is not able to moderate the relationship between green marketing variables, consumer ethnocentrism and halal lifestyle and purchasing decisions.
Determinant on the decision to purchase Gacoan with halal labelization as a moderating variable Ali, Nasrullah; Pratama, Abdul Aziz Nugraha
Indonesian Journal of Islamic Economics Research Vol 5, No 2 (2023): Indonesian Journal of Islamic Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/ijier.v5i2.9782

Abstract

The purpose of study this is for analyze as well as get results from determinant on purchasing decisions on Gacoan Salatiga city. Quantitative Methods used with simple random sampling as technique sample. As for the results from analysis the show that price has an effect in a way negative and significant on purchasing decisions; taste matters in a way positive and significant on purchasing decisions; brand image matters in a way positive and significant on purchasing decisions; halal labeling is not capable moderate the influence of price on purchasing decisions; halal labeling is not capable moderate the influence of taste on purchasing decisions; halal labeling is possible moderate the influence of brand image on purchasing decisions.
Budaya Kerja dan Organizational Citizenship Behavior (OCB) pada Karyawan Frontliner Generasi Z: Peran Mediasi Motivasi Intrinsik Hikmah, Mutiara Ainul; Pratama, Abdul Aziz Nugraha
Jurnal Bisnis Administrasi dan Manajemen Vol. 19 No. 1 (2026): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v19i1.415

Abstract

This study investigates the influence of organizational culture on Organizational Citizenship Behavior (OCB) among Generation Z frontline employees at PT. PIP, with intrinsic motivation serving as a mediating variable. Utilizing a quantitative survey approach and Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis, the findings reveal that supportive organizational culture exerts both direct and indirect positive effects on OCB through intrinsic motivation. Key results demonstrate that a supportive culture strengthens employees' internal motivation, which in turn fosters extra-role behaviors. This research integrates Denison's Organizational Culture Model, Self-Determination Theory (SDT), and Organ's OCB framework, addressing theoretical gaps in Generation Z hospitality contexts. Practical implications offer actionable HR strategies for the tourism industry, particularly in reducing employee turnover and enhancing organizational effectiveness by cultivating adaptive cultures that fulfill psychological needs among digital-native frontline workers.
Peran Transparansi Dalam Memoderasi Pengaruh Tax Avoidance, IOS dan Profitabilitas Terhadap Nilai Perusahaan Safaah, Nailis; Pratama, Abdul Aziz Nugraha
AKTSAR: Jurnal Akuntansi Syariah Vol 6, No 1 (2023)
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/aktsar.v6i1.19810

Abstract

This research aims to analyze and determine the effect of tax avoidance, investment opportunity set (IOS), and profitability on company value by using company transparency as a moderating variable. This type of research is quantitative with panel data obtained from secondary data from financial reports that have been published on the website www.idx.co.id. The research sample was filtered using a purposive sampling technique with several predetermined criteria, and then 35 manufacturing companies registered with ISSI for the 2019-2021 period were produced that met the criteria so the total sample used was 105 samples. After testing with the Eviews 9 tool, the results showed that the tax avoidance variable had no effect on company value, IOS had a positive and significant effect while profitability had a positive but not significant effect. Meanwhile, company transparency is only able to moderate the relationship between IOS and company value, tax avoidance and profitability variables cannot be moderated by transparency in influencing company value. Keywords: Tax Avoidance; IOS; Profitability; Firm Value; Firm Transparency