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All Journal JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Consumer Science Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS Dinasti International Journal of Education Management and Social Science Journal of Enterprise and Development (JED) juremi: jurnal riset ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Prosiding Konferensi Nasional PKM-CSR Kajian Branding Indonesia Jurnal Pengabdian Mandiri Priviet Social Sciences Journal MPKM
Prita Prasetya
Universitas Prasetiya Mulya
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Optimizing Business Performance Through Relationship Quality and Value Co-Creation Prasetya, Prita
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.27593

Abstract

The relationship between the concept of relationship marketing and performance is a major focus in the management and marketing literature. This research aims to explore and analyze how value co-creation and relationship quality contribute to improving performance in the context of the B2B industry. Using quantitative methods with partial least squares structural equation modeling (PLS-SEM), this study tests the hypotheses linking relationship quality, value creation, and performance. The data was obtained from a survey of 105 retailers (SEM PLS 4) to analyze the data collected from 105 retailers. Respondents consisted of managers and owners who have direct experience in customer relationship management. The analysis results show that relationship quality has a direct and positive influence on value co-creation and performance. In addition, value co-creation was also found to have a direct and positive influence on performance. Most importantly, this study reveals that value co-creation mediates the effect of relationship quality on performance. That relationship quality is an important foundation that is beneficial to the performance achieved through value co-creation between manufacturers and retailers. The theoretical contribution of this study is that it strengthens the understanding in the literature of how relationship quality and value co-creation are interrelated and jointly influence performance in a B2B context. Practically, the findings underscore the importance for firms to not only focus on building strong relationships but also actively engage in value co-creation activities to optimize business performance.
Erigo Customer Loyalty at Shopee E-Commerce Prido Risnaldi; Hartoyo; Prasetya, Prita
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.141

Abstract

Digital marketing is using digital technology to develop channels to reach consumers more effectively. The millennial era is concerned with the consumer experience when buying, but the problems and opportunities they face are building a good consumer experience in a digital context. The aims of this study were (1) to analyze the effect of experience on Erigo's customer satisfaction, (2) to analyze the effect of satisfaction, trust and commitment on Erigo's customer loyalty, and (3) to formulate managerial implications that can increase satisfaction, trust, commitment and Erigo consumer loyalty. The participants in this study were Erigo's customers who met certain criteria using a purposive sampling technique. Five to ten samples are required for each variable parameter estimation. This study used a total sample of 347 people using SEM-PLS. Based on the research results, (1) the consumer experience variables that influence customer satisfaction are competence, helpfulness, personalization, value for time. Meanwhile, the variables of consumer experience that have little effect on customer satisfaction are accessibility, customer recognition, problem solving, and promise fulfillment, (2) Trust and commitment have an effect on consumer loyalty, but consumer satisfaction has less effect on consumer loyalty, (3) The results of the study show that the level of customer satisfaction, trust, commitment and loyalty has not been achieved optimally with the customer experience approach. Managerial implications of using the STP technique (Segmentation, Targeting, Positioning) are useful for increasing Erigo consumer satisfaction, trust, commitment and loyalty to Shopee e-commerce. Keywords: digital marketing, consumer experience, consumer satisfaction, consumer loyalty, SEM-PLS
INCREASING CUSTOMER LOYALTY THROUGH PERCEIVED SERVICE QUALITY AND RELATIONSHIP MARKETING IN CLEANING SERVICE COMPANY Yohanes A. Panuntas; Ujang Sumarwan; Prita Prasetya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4574

Abstract

Background:KThe environmental conditions of the cleaning services industry are very competitive and market growth tends to be slow. Objective: This study aims to analyze the variables that drive the creation ofcustomer loyaltyin B2B cleaning service companies such as perceived service quality variables through the INDSERV (Industry Service) measurement instrument which consists of potential quality, hard process quality, soft process quality, and output quality, then relationship quality through its main components, namely customer satisfaction, trust, and commitment. Design/methodology/approach: This study used 196 customer respondents who were still working together and not working together. The data collection technique uses an online survey questionnaire via Google Form.This study uses a quantitative approach and analysis using descriptive analysis and PLS-SEM. Findings/Results:Findingsshows that output quality and commitment have a direct positive influence on customer loyalty.ThenPotential quality and soft process quality have a positive influence on customer loyalty indirectly through commitment. Conclusion:The results of this study emphasize the importance ofpotential quality, soft process quality,output quality, andcommitment to increasing customer loyalty. Originality/value (Current state):This study contributes to the existing literature by providing empirical insights into the role of output quality andCommitment directly increases customer loyalty, as well as potential quality and soft process quality, which indirectly increase customer loyalty through commitment in the B2B cleaning services sector. These findings offer practical recommendations for strategies to increase customer loyalty for B2B cleaning service companies.
Intentions of Generation Z Students to Visit Green Hotels in Jabodetabek within the Framework of the Theory of Planned Behaviour and Green Perceived Value Ardianto, Ari; Prasetya, Prita
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5468

Abstract

This study examines the determinants of Generation Z students' intention to visit green hotels in the Jabodetabek region, grounded in the Theory of Planned Behaviour and Green Perceived Value. The research employs a quantitative approach, collecting data from 111 respondents through structured questionnaires and analysing it using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that functional value, emotional value, and social value significantly influence attitudes toward green hotels, which in turn positively shape visit intention. Functional value strengthens attitudes through perceptions of service quality, reliability, and cost efficiency, while emotional value reinforces satisfaction, pride, and a sense of moral responsibility. Social value further enhances acceptance and positive social image, particularly among Generation Z, who are highly influenced by community opinions and digital social interactions. Moreover, attitude emerges as a critical determinant of visit intention, confirming the theoretical premise that favourable evaluations of green hotels lead to a stronger behavioural intention. This study contributes to the understanding of sustainable consumer behaviour by highlighting how multidimensional perceived values drive positive attitudes and visit intentions toward green hotels. The results provide theoretical insights for future hospitality research and practical implications for hotel managers in promoting sustainable tourism practices.
Membangun Kemitraan untuk Peningkatan Usaha Mikro “Cemilan Ceu Rohati” Jesi Kisli; Shafinna Putri Setiaguna; Sharleen Aletta Destine; Alvin Jonathan; Marvin Low; Caitlyn Georgiana Thenoch; Pedro Louise Tanoto; Prita Prasetya
Media Pengabdian Kepada Masyarakat ( MPKM ) Vol. 1 No. 02 (2024): Media Pengabdian Kepada Masyarakat (MPKM)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/mpkm.v1i02.414

Abstract

Community Development, yang juga dikenal dengan program KKN (Kuliah Kerja Nyata), merupakan bentuk pengabdian masyarakat yang dilakukan oleh perguruan tinggi dengan tujuan untuk meningkatkan kesejahteraan dan kemandirian masyarakat melalui pemberdayaan sumber daya lokal. Program ini memberikan kesempatan bagi mahasiswa untuk terlibat langsung dalam kegiatan yang memberikan manfaat sosial dan mendorong kemajuan komunitas di sekitarnya. Pada kesempatan ini, tim KKN dari Universitas Prasetiya Mulya terlibat dalam mendukung UMKM di Desa Bayuning, Kecamatan Kuningan, Jawa Barat. Salah satu usaha mikro yang dibantu adalah "Cemilan Ceu Rohati," yang dikelola oleh Ibu Rohati, yang sebelumnya dikenal dengan nama "Keripik Pisang Ceu Rohati." Dalam program ini, dilakukan rebranding usaha, memperbaiki strategi pemasaran melalui pemanfaatan platform media sosial, serta meningkatkan efisiensi produksi dengan menyediakan peralatan dan menghitung harga pokok produksi. Semua upaya ini bertujuan untuk meningkatkan kualitas produk, memperluas pasar, dan mendukung kelangsungan usaha mikro ini. Dengan adanya pengembangan ini, diharapkan usaha "Cemilan Ceu Rohati" dapat berkembang lebih pesat, lebih kompetitif, dan memberikan dampak positif terhadap perekonomian lokal di Desa Bayuning.
Optimalisasi Operasional dan Pemasaran Digital untuk Meningkatkan Produktivitas UMKM di Desa Bayuning Raphael Imanuel Bongkriwan; Reiko Zavieri Marzuki; Matthew Maximillian Prasetyo; Joshua Matthew Johanes; Herera Floraya D.P.R; Bryan Chaprio; Prita Prasetya
Media Pengabdian Kepada Masyarakat ( MPKM ) Vol. 1 No. 02 (2024): Media Pengabdian Kepada Masyarakat (MPKM)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/mpkm.v1i02.415

Abstract

Abstrak harus diakhiri dengan komentar tentang pentingnya hasil atau kesimpulan singkat. Program pendampingan UMKM Rizky Snack bertujuan untuk meningkatkan kinerja dan efisiensi usaha keripik kecimpring berbasis singkong di Desa Bayuning, Kecamatan Kadugede, Kabupaten Kuningan. Meskipun Rizky Snack telah beroperasi sejak tahun 2014 dan sukses menjadi pemasok utama bagi toko-toko lokal, masih ada tantangan terkait dengan proses produksi yang kurang efisien serta kurang maksimalnya pemasaran digital. Program ini dilakukan dengan menggunakan berbagai metode seperti observasi, analisis queuing system, dan pendampingan dalam penerapan alat bantu produksi untuk meningkatkan produktivitas. Selain itu, pelatihan mengenai strategi pemasaran digital juga diberikan untuk memperluas pasar dan meningkatkan daya saing usaha. Hasil dari analisis queuing system menunjukkan bahwa ada potensi besar untuk meningkatkan efisiensi dengan mengoptimalkan alur produksi, yang akan mengurangi waktu tunggu dan meningkatkan hasil produksi. Program ini diharapkan dapat memberikan manfaat jangka panjang untuk Rizky Snack dalam meningkatkan kapasitas operasional serta memperluas jangkauan pasar.
Penguatan Identitas Kampung Wisata Melalui Strategi Branding Berbasis Potensi Lokal di Desa Tambang Ayam Kecamatan Anyar Kabupaten Serang Banten Prita Prasetya; Didi Wandi; Febrina Mahliza; Riska Rosdiana; Winda Widyanty; Dadang Dadang
Media Pengabdian Kepada Masyarakat ( MPKM ) Vol. 2 No. 01 (2025): Media Pengabdian Kepada Masyarakat (MPKM)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/mpkm.v2i01.488

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memperkuat identitas Taman Wisata Alam Sumur Kenclong, Desa Tambang Ayam, Kecamatan Anyar, Kabupaten Serang, Banten, melalui strategi branding berbasis potensi lokal. Pelaksanaan kegiatan dilakukan pada 26 Juli 2025 dalam bentuk penyuluhan dan diskusi kelompok terarah (focus group discussion) dengan melibatkan pengelola wisata, pelaku UMKM, aparat desa, tokoh masyarakat, dan perwakilan karang taruna. Metode pelaksanaan dibagi menjadi tiga tahap, yaitu perencanaan, pelaksanaan, dan evaluasi. Materi penyuluhan meliputi konsep dasar branding desa wisata, identifikasi potensi lokal, perumusan nilai unik (unique value proposition), dan strategi promosi kreatif. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap branding destinasi wisata, kesepakatan nilai unik Sumur Kenclong yang memadukan keindahan alam dan legenda lokal, serta komitmen bersama untuk memulai promosi digital melalui media sosial. Evaluasi kegiatan juga menghasilkan rencana tindak lanjut berupa kolaborasi berkelanjutan antar-pemangku kepentingan dalam pengembangan identitas visual dan produk wisata. Kegiatan ini membuktikan bahwa strategi branding berbasis potensi lokal, jika dilakukan secara partisipatif dan konsisten, dapat menjadi fondasi penguatan daya tarik dan keberlanjutan destinasi wisata.
Co-Authors Agus Wijaya Soehadi Alvin Jonathan Anggun Angelia Atmaja Angie Trixie Anndy Tanuri Ardianto, Ari Bryan Chaprio Budi Eko Soetjipto Caitlyn Georgiana Thenoch Christian Kuswibowo Dadang Dadang Darmawan, Teuku Fajar Akbar Denzel Da Polla Derick Philander Santosa Dian Primanita Oktasari Didi Wandi Eric Jansen Evelyn Irawan Sutanto Fathony Rahman Febrina Mahliza Felix Tanoto Francisco Redi Wijaya Gabriella Aurielle Wijaya Giovanni Putri Hendrata Gusti Ayu Saras Ayu Pagar Dewi Hartoyo Herera Floraya D.P.R Istijanto Istijanto Jeremy Dharma Jesi Kisli Jessica Kathy Sunarta Joshua Matthew Johanes Khantidhira Winona Suharto Louis William Hadi Saputra Marvin Low Matthew Maximillian Prasetyo Mohammad Rifki Mukhamad Najib Mukti Ali, Mochammad Nakeisha Aurielle Pedro Louise Tanoto Peter Wan Pramana, Louise Valencia Prido Risnaldi Putri, Naomi Valerisha Astridira Raphael Imanuel Bongkriwan Reiko Zavieri Marzuki Riska Rosdiana Riska Rosdiana Setiadi Djohar Shafinna Putri Setiaguna Sharleen Aletta Destine Shierly Angela Stanley Soen Stefanus Jason Hajadi Stelya Clarence Latuperisa Stephen Timothy Steven Nugraha Niao Theng Kiem Hwa Timothy Antonius Sevenson Ujang Sumarwan Veronica Lila Novesaria Viona Santoso Winda Widyanti Winda Widyanty Yayi Suryo Prabandari Yohanes A. Panuntas