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All Journal JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Consumer Science Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS Dinasti International Journal of Education Management and Social Science juremi: jurnal riset ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Prosiding Konferensi Nasional PKM-CSR Kajian Branding Indonesia Jurnal Pengabdian Mandiri Priviet Social Sciences Journal MPKM
Prita Prasetya
Universitas Prasetiya Mulya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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INCREASING CUSTOMER LOYALTY THROUGH PERCEIVED SERVICE QUALITY AND RELATIONSHIP MARKETING IN CLEANING SERVICE COMPANY Yohanes A. Panuntas; Ujang Sumarwan; Prita Prasetya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4574

Abstract

Background:KThe environmental conditions of the cleaning services industry are very competitive and market growth tends to be slow. Objective: This study aims to analyze the variables that drive the creation ofcustomer loyaltyin B2B cleaning service companies such as perceived service quality variables through the INDSERV (Industry Service) measurement instrument which consists of potential quality, hard process quality, soft process quality, and output quality, then relationship quality through its main components, namely customer satisfaction, trust, and commitment. Design/methodology/approach: This study used 196 customer respondents who were still working together and not working together. The data collection technique uses an online survey questionnaire via Google Form.This study uses a quantitative approach and analysis using descriptive analysis and PLS-SEM. Findings/Results:Findingsshows that output quality and commitment have a direct positive influence on customer loyalty.ThenPotential quality and soft process quality have a positive influence on customer loyalty indirectly through commitment. Conclusion:The results of this study emphasize the importance ofpotential quality, soft process quality,output quality, andcommitment to increasing customer loyalty. Originality/value (Current state):This study contributes to the existing literature by providing empirical insights into the role of output quality andCommitment directly increases customer loyalty, as well as potential quality and soft process quality, which indirectly increase customer loyalty through commitment in the B2B cleaning services sector. These findings offer practical recommendations for strategies to increase customer loyalty for B2B cleaning service companies.
Membangun Kemitraan untuk Peningkatan Usaha Mikro “Cemilan Ceu Rohati” Jesi Kisli; Shafinna Putri Setiaguna; Sharleen Aletta Destine; Alvin Jonathan; Marvin Low; Caitlyn Georgiana Thenoch; Pedro Louise Tanoto; Prita Prasetya
Media Pengabdian Kepada Masyarakat ( MPKM ) Vol. 1 No. 02 (2024): Media Pengabdian Kepada Masyarakat (MPKM)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/mpkm.v1i02.414

Abstract

Community Development, yang juga dikenal dengan program KKN (Kuliah Kerja Nyata), merupakan bentuk pengabdian masyarakat yang dilakukan oleh perguruan tinggi dengan tujuan untuk meningkatkan kesejahteraan dan kemandirian masyarakat melalui pemberdayaan sumber daya lokal. Program ini memberikan kesempatan bagi mahasiswa untuk terlibat langsung dalam kegiatan yang memberikan manfaat sosial dan mendorong kemajuan komunitas di sekitarnya. Pada kesempatan ini, tim KKN dari Universitas Prasetiya Mulya terlibat dalam mendukung UMKM di Desa Bayuning, Kecamatan Kuningan, Jawa Barat. Salah satu usaha mikro yang dibantu adalah "Cemilan Ceu Rohati," yang dikelola oleh Ibu Rohati, yang sebelumnya dikenal dengan nama "Keripik Pisang Ceu Rohati." Dalam program ini, dilakukan rebranding usaha, memperbaiki strategi pemasaran melalui pemanfaatan platform media sosial, serta meningkatkan efisiensi produksi dengan menyediakan peralatan dan menghitung harga pokok produksi. Semua upaya ini bertujuan untuk meningkatkan kualitas produk, memperluas pasar, dan mendukung kelangsungan usaha mikro ini. Dengan adanya pengembangan ini, diharapkan usaha "Cemilan Ceu Rohati" dapat berkembang lebih pesat, lebih kompetitif, dan memberikan dampak positif terhadap perekonomian lokal di Desa Bayuning.
Optimalisasi Operasional dan Pemasaran Digital untuk Meningkatkan Produktivitas UMKM di Desa Bayuning Raphael Imanuel Bongkriwan; Reiko Zavieri Marzuki; Matthew Maximillian Prasetyo; Joshua Matthew Johanes; Herera Floraya D.P.R; Bryan Chaprio; Prita Prasetya
Media Pengabdian Kepada Masyarakat ( MPKM ) Vol. 1 No. 02 (2024): Media Pengabdian Kepada Masyarakat (MPKM)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/mpkm.v1i02.415

Abstract

Abstrak harus diakhiri dengan komentar tentang pentingnya hasil atau kesimpulan singkat. Program pendampingan UMKM Rizky Snack bertujuan untuk meningkatkan kinerja dan efisiensi usaha keripik kecimpring berbasis singkong di Desa Bayuning, Kecamatan Kadugede, Kabupaten Kuningan. Meskipun Rizky Snack telah beroperasi sejak tahun 2014 dan sukses menjadi pemasok utama bagi toko-toko lokal, masih ada tantangan terkait dengan proses produksi yang kurang efisien serta kurang maksimalnya pemasaran digital. Program ini dilakukan dengan menggunakan berbagai metode seperti observasi, analisis queuing system, dan pendampingan dalam penerapan alat bantu produksi untuk meningkatkan produktivitas. Selain itu, pelatihan mengenai strategi pemasaran digital juga diberikan untuk memperluas pasar dan meningkatkan daya saing usaha. Hasil dari analisis queuing system menunjukkan bahwa ada potensi besar untuk meningkatkan efisiensi dengan mengoptimalkan alur produksi, yang akan mengurangi waktu tunggu dan meningkatkan hasil produksi. Program ini diharapkan dapat memberikan manfaat jangka panjang untuk Rizky Snack dalam meningkatkan kapasitas operasional serta memperluas jangkauan pasar.
Penguatan Identitas Kampung Wisata Melalui Strategi Branding Berbasis Potensi Lokal di Desa Tambang Ayam Kecamatan Anyar Kabupaten Serang Banten Prita Prasetya; Didi Wandi; Febrina Mahliza; Riska Rosdiana; Winda Widyanty; Dadang Dadang
Media Pengabdian Kepada Masyarakat ( MPKM ) Vol. 2 No. 01 (2025): Media Pengabdian Kepada Masyarakat (MPKM)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/mpkm.v2i01.488

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memperkuat identitas Taman Wisata Alam Sumur Kenclong, Desa Tambang Ayam, Kecamatan Anyar, Kabupaten Serang, Banten, melalui strategi branding berbasis potensi lokal. Pelaksanaan kegiatan dilakukan pada 26 Juli 2025 dalam bentuk penyuluhan dan diskusi kelompok terarah (focus group discussion) dengan melibatkan pengelola wisata, pelaku UMKM, aparat desa, tokoh masyarakat, dan perwakilan karang taruna. Metode pelaksanaan dibagi menjadi tiga tahap, yaitu perencanaan, pelaksanaan, dan evaluasi. Materi penyuluhan meliputi konsep dasar branding desa wisata, identifikasi potensi lokal, perumusan nilai unik (unique value proposition), dan strategi promosi kreatif. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap branding destinasi wisata, kesepakatan nilai unik Sumur Kenclong yang memadukan keindahan alam dan legenda lokal, serta komitmen bersama untuk memulai promosi digital melalui media sosial. Evaluasi kegiatan juga menghasilkan rencana tindak lanjut berupa kolaborasi berkelanjutan antar-pemangku kepentingan dalam pengembangan identitas visual dan produk wisata. Kegiatan ini membuktikan bahwa strategi branding berbasis potensi lokal, jika dilakukan secara partisipatif dan konsisten, dapat menjadi fondasi penguatan daya tarik dan keberlanjutan destinasi wisata.
Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang Prita Prasetya; Winda Widyanti; Riska Rosdiana; Febrina Mahliza; Dian Primanita Oktasari
Priviet Social Sciences Journal Vol. 2 No. 3 (2022): March 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v2i3.174

Abstract

Digital marketing is one strategy that business actors can do to promote their business. This community service activity is in the form of training on optimizing digital marketing strategies through E-commerce to increase sales of SME Batik Cikadu, Tanjung Lesung, Pandeglang. Batik Cikadu is one of the creative industries that has experienced a decline in sales due to the pandemic. This training was held face-to-face in the Tanjung Lesung Special Economic Zone (SEZ), Pandeglang Regency, Banten. The training method is in the form of material presentation, followed by discussion and question and answer. The results of this training show the participants' enthusiasm by providing understanding and practical examples in making marketing strategies through social media. With this activity, each group member gains knowledge and experience in digital marketing through e-commerce to make it easier for SMEs to increase brand knowledge to consumers and sales.
Intentions of Generation Z Students to Visit Green Hotels in Jabodetabek within the Framework of the Theory of Planned Behaviour and Green Perceived Value Ari Ardianto; Prita Prasetya
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5468

Abstract

This study examines the determinants of Generation Z students' intention to visit green hotels in the Jabodetabek region, grounded in the Theory of Planned Behaviour and Green Perceived Value. The research employs a quantitative approach, collecting data from 111 respondents through structured questionnaires and analysing it using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that functional value, emotional value, and social value significantly influence attitudes toward green hotels, which in turn positively shape visit intention. Functional value strengthens attitudes through perceptions of service quality, reliability, and cost efficiency, while emotional value reinforces satisfaction, pride, and a sense of moral responsibility. Social value further enhances acceptance and positive social image, particularly among Generation Z, who are highly influenced by community opinions and digital social interactions. Moreover, attitude emerges as a critical determinant of visit intention, confirming the theoretical premise that favourable evaluations of green hotels lead to a stronger behavioural intention. This study contributes to the understanding of sustainable consumer behaviour by highlighting how multidimensional perceived values drive positive attitudes and visit intentions toward green hotels. The results provide theoretical insights for future hospitality research and practical implications for hotel managers in promoting sustainable tourism practices.
Co-Authors Agus Wijaya Soehadi Alvin Jonathan Anggun Angelia Atmaja Angie Trixie Anndy Tanuri Ari Ardianto Bryan Chaprio Budi Eko Soetjipto Caitlyn Georgiana Thenoch Christian Kuswibowo Dadang Dadang Darmawan, Teuku Fajar Akbar Denzel Da Polla Derick Philander Santosa Dian Primanita Oktasari Didi Wandi Eric Jansen Evelyn Irawan Sutanto Fathony Rahman Febrina Mahliza Felix Tanoto Francisco Redi Wijaya Gabriella Aurielle Wijaya Giovanni Putri Hendrata Gusti Ayu Saras Ayu Pagar Dewi Hartoyo Herera Floraya D.P.R Istijanto Istijanto Jeremy Dharma Jesi Kisli Jessica Kathy Sunarta Joshua Matthew Johanes Khantidhira Winona Suharto Louis William Hadi Saputra Marvin Low Matthew Maximillian Prasetyo Mohammad Rifki Mukhamad Najib Mukti Ali, Mochammad Nakeisha Aurielle Pedro Louise Tanoto Peter Wan Pramana, Louise Valencia Prido Risnaldi Putri, Naomi Valerisha Astridira Raphael Imanuel Bongkriwan Reiko Zavieri Marzuki Riska Rosdiana Setiadi Djohar Shafinna Putri Setiaguna Sharleen Aletta Destine Shierly Angela Stanley Soen Stefanus Jason Hajadi Stelya Clarence Latuperisa Stephen Timothy Steven Nugraha Niao Theng Kiem Hwa Timothy Antonius Sevenson Ujang Sumarwan Veronica Lila Novesaria Viona Santoso Winda Widyanti Winda Widyanty Yayi Suryo Prabandari Yohanes A. Panuntas