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All Journal JAM : Jurnal Aplikasi Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan MOVE: Journal of Community Service and Engagement EKONOMIKA45 Economic Reviews Journal MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Pengabdian Dinamika J-CEKI
Satyanegara, Diqbal
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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MENINGKATKAN KESADARAN MENGHADAPI ERA NORMAL BARU SESUAI PROTOCOL KESEHATAN DAN PENTINGNYA PERTAHANAN PANGAN SERTA TETAP MENJAGA KESEHATAN LINGKUNGAN MENGGUNAKAN METODE INTERAKTIF BERBASIS INTERNET DAN LEARNING MANAGEMENT SYSTEM (LMS) Satyanegara, Diqbal; Sukirwan, Sukirwan
Jurnal Pengabdian Dinamika Vol 7, No 1 (2020)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/dinamika.v7i1.12066

Abstract

Perguruan tinggi merupakan salah satu subsistem pendidikan nasional yang memiliki peran cukup penting. Peran tersebut terselenggara melalui penerapan Tri Dharma Perguruan Tinggi, yaitu pendidikan, penelitian, dan pengabdian kepada masyarakat. Pengabdian kepada masyarakat dilakukan dengan mengadakan KKM (Kuliah Kerja Mahasiswa). Kondisi normal baru saat ini menjadi tantangan dalam melaksanakan KKM sehingga tujuan pelaksanaan KKM saat ini adalah untuk meningkatkan kesadaran masyarakat dalam menghadapi era normal baru sesuai protocol kesehatan dan tetap mampu menjaga ketahanan pangan dan kesehatan lingkungan. KKM dilakukan dikecamatan Gerogol tepatnya di lingkungan kebon pisang. KKM dilakukan secara interaktif berbasis internet dan learning management system. Hasil pengabdian yang dilakukan menunjukkan bahwa melalui edukasi yang telah dilakukan dapat memberikan pengetahuan, dan pengalaman dalam menghadapi era normal baru sesuai protocol kesehatan dan tetap mampu menjaga ketahanan pangan serta menjaga kesehatan lingkungan.
Training to Raise Awareness of Dadaman Coffee Coffee through My Google Business Pertiwi, Widya Nur Bhakti; Satyanegara, Diqbal; Fadhilah, Fadhilah; Hisyam, Muhammad
MOVE: Journal of Community Service and Engagement Vol. 4 No. 2 (2024): November 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i2.398

Abstract

Karya Muda I Farmers Group, Ciomas District, Serang Regency, has a superior product of robusta coffee. The coffee has good quality, and has won a champion at the provincial level. However, currently, not many people know about the existence of Kopi Dadaman, Citaman Village. As an effort to increase public awareness of Kopi Dadaman, this community service activity was carried out by creating a business profile and also maps via Google. With this, it is hoped that Kopi Dadaman will appear on the Google search engine when potential consumers search. The community service method is carried out by conducting training, and also mentoring the Karya Muda Farmers Group, so that in the future they can manage Google Business independently. The results of the training are that Kopi Dadaman has a Business Profile and Maps on Google.
THE INFLUENCE OF RAW MATERIAL SUPPLIES, PRODUCTION PROCESS AND EQUIPMENT MAINTENANCE ON PRODUCT QUALITY IN SMALL RED BRICK INDUSTRIES IN CILEGON CITY Aprida, Wahdatul; Mukhsin, Moh; Satyanegara, Diqbal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.16342

Abstract

The aim of this research is to determine the impact of raw material supplies, production processes and equipment maintenance on product quality in the Small Red Brick Industry in Cilegon City, whether the influence is partial or simultaneous. The used method is quantitative and associative research, with a sample of 77 respondents. Data collection using questionnaires and the results were processed using the SPSS 26 program. The research results showed that raw material supplies, production processes and equipment maintenance had an impact on product quality simultaneously. Partially, raw material supplies have an impact on product quality, the production process has no impact on product quality. And equipment maintenance has an impact on product quality. Keywords: Raw Material Supplies; Production Process; Equipment Maintenance
ANALYSIS OF BUSINESS STRATEGY DEVELOPMENT IN CAMPUS INTELLECTUAL PRODUCTS Rucheni, Rucheni; Mukhsin, Moh; Satyanegara, Diqbal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19566

Abstract

The Mathematical Labyrinth Board Game is a campus intellectual product in the form of a mathematical equation game. In the use of the product, there are still several things that need to be considered and improved in terms of function, features, and appearance so that it is not yet feasible to be commercialized and its benefits are felt. Thus, the purpose of this study is to investigate potential approaches in making a business plan for the Mathematical Labyrinth Board Game product. The QSPM Matrix and SWOT Analysis method are used in this study as decision-making tools to provide strategies that can be applied to research products. In this case, the IE matrix shows the growth position or growth stage. The weighted average score for IFE is 3.173, while EFE is 3.171. This study produced 7 alternative strategies, including implementing online business strategies and utilizing technology effectively, utilizing and maximizing cooperation with educational institutions, improving management quality, improving product features, improving product image and competitive advantages to have competitiveness, improving product quality, differentiating products appropriately, and managing all resources appropriately and efficiently. Based on the results of the seven (7) strategies, the strategy that is the main priority is implementing an online business strategy and utilizing technology effectively with a TAS (Total Attractive Score) value of 5.936 according to calculations from QSPM. Keywords: Product; Development Strategy; SWOT; QSPM
Pengaruh Berbagi Informasi terhadap Kinerja Rantai Pasok dengan Kepercayaan sebagai Variabel Mediasi Azahra, Alicia Delfinia; Mukhsin, Moh; Satyanegara, Diqbal
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2854

Abstract

This study examines how information sharing drives supply chain performance improvements, with trust serving as a mediating variable. Data collection involved questionnaires and literature review, targeting 77 rice store respondents in Tangerang Regency. The research employed purposive sampling to ensure appropriate respondent characteristics, and utilized SEM-PLS (Structural Equation Modeling based on Partial Least Squares) for quantitative analysis. The findings revealed four key insights: First, information sharing activities showed a significant positive relationship with supply chain performance. Second, information sharing demonstrated a clear positive impact on building trust. Third, trust levels proved to substantially enhance supply chain performance. Fourth, the analysis confirmed trust's role as a mediating variable linking information sharing activities to supply chain performance outcomes
Analisis Skema Rantai Pasok pada Industri Batik Banten Satyanegara, Diqbal; Hubeis, Musa; Syamsun, Muhammad
Jurnal Aplikasi Manajemen Vol. 13 No. 1 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The aims of the research are: (1) to identify the structure of Batik Banten supply chain, (2) to give an alternative scheme of the supply chain of Batik Banten product. Model and concept of Supply Chain Orientation are adopted. Samples are determined by judgment sampling where five experts are participated as respondents. The finding shows the structure of Batik Banten supply chain. The ANP results show Cooperation is the most important factor (0,21159) in order to create the scheme of the supply chain Batik Banten product.
Pengaruh Proses Produksi terhadap Kualitas Produk yang Dimoderasi oleh Pelatihan (Kasus pada Produsen Sepatu di Kabupaten Tangerang) Kasfia, Selkia Royyan; Moh. Mukhsin; Satyanegara, Diqbal
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4252

Abstract

The conducted research focuses on examining the impact of production processes affecting product quality, with training considered as a reinforcing element. This study takes the case of CV. Kitos Jaya, a shoe factory located in the Tangerang Regency area, where there has been an issue of declining product quality levels produced by the company. This study implements an associative method guided by a quantitative approach. Data collection involved 120 respondents who are workers, with sample selection using saturated sampling technique. For data testing, this research utilizes Structural Equation Modeling (SEM) analysis processed using Smart-PLS software version 4.0.9.9. Based on the tests conducted, it is proven that the production process generates a significant positive impact on product quality. Similarly, training demonstrates a significant influence on improving product quality. However, when tested as a moderating variable, training does not demonstrate the ability to strengthen the relationship between the production process and product quality. This finding underlines an important recommendation for management: although production processes and training each play crucial roles in improving product quality, these two aspects should not be combined as a moderation model.
Pengaruh Online Customer Review dan Halal Awareness terhadap Purchase Decision dengan Brand Trust sebagai Variabel Intervening: (Studi pada Konsumen Lipstik Wardah di Aplikasi Shopee di Kota Serang) Alayfia, Fify; Lutfi, Lutfi; Satyanegara, Diqbal
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4302

Abstract

Penelitian ini menganalisis bagaimana Brand Trust menjadi variabel intervening yang menghubungkan berbagai faktor Purchase Decision untuk produk Lipstik Wardah yang dipasarkan melalui aplikasi Shopee, dengan fokus pada area Kota Serang. Metodologi yang diterapkan mengadopsi pendekatan kuantitatif bersifat deskriptif. Proses pengumpulan data memanfaatkan kuesioner sebagai instrumen utama, disertai penelitian literatur yang relevan. Terkait populasi, penelitian berfokus pada masyarakat Kota Serang dengan jumlah sampel mencapai 170 responden yang dipilih menggunakan teknik Convenience sampling. Penelitian ini menggunakan teknik Structural Equation Modelling (SEM) dengan SmartPLS 4 sebagai perangkat analisis data. Temuan-temuan yang diperoleh mengungkapkan beberapa hasil penting: Pertama, terdapat hubungan positif yang bermakna antara Online Customer Review dengan Purchase Decision. Kedua, Halal Awareness menunjukkan dampak positif yang nyata terhadap Purchase Decision. Ketiga, Online Customer Review memperlihatkan efek positif yang substansial pada Brand Trust. Keempat, Halal Awareness terbukti memberikan pengaruh positif yang berarti pada Brand Trust. Kelima, Brand Trust menghasilkan dampak positif yang signifikan terhadap Purchase Decision. Keenam, variabel Brand Trust berperan sebagai penghubung yang efektif antara Online Customer Review dengan Purchase Decision. Terakhir, Brand Trust berhasil menjembatani pengaruh Halal Awareness terhadap Purchase Decision secara efektif.
Pengaruh Kolaborasi Terhadap Kinerja Logistik dengan Kapabilitas Logistik Sebagai Variabel Intervening Ziyaduddin, Hammad Faher; Mukhsin, Moh; Satyanegara, Diqbal
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11817

Abstract

This study aims to analyze the effect of collaboration on logistics performance with logistics capability as an intervening variable at PT. Ciomas Ariya Samudera. Using a quantitative approach through a survey of 40 companies that use the service of PT. Ciomas Ariya Samudera, the data were analyzed using Structural Equation Modeling (SEM) method the assistance of SmartPLS 4.1.12 software. The result show that: (1) collaboration has a positive and significant effect on logistics performance, (2) collaboration has a positive and significant effect on logistics performance, (3)logistics capability has a positive and significant effect on logistics performance, (4) logistics capability has a positive and significant effect in mediating the relationship between collaboration and logistics performance.
Peran Mediasi Brand Awareness Dan Brand Trust Pada Pengaruh Social Media Marketing Terhadap Purchase Decision Zahra, Tasya Nailah; Lutfi, Lutfi; Satyanegara, Diqbal
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 11.A (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap purchase decision, dengan brand awareness dan brand trust sebagai variabel mediasi pada pengguna Citra hand and body lotion. Penelitian ini didasarkan pada aktivitas pemasaran digital Citra di media sosial, terutama Instagram dan Facebook. Data dikumpulkan melalui kuesioner dan studi pustaka. Populasi penelitian adalah konsumen Citra di Kota Serang dengan 190 sampel yang diambil menggunakan purposive dan accidental sampling. Analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa (1) Social media marketing berpengaruh positif dan signifikan terhadap purchase decision. (2) Social media marketing berpengaruh positif dan signifikan terhadap brand awareness. (3) Social media marketing berpengaruh positif dan signifikan terhadap brand trust. (4) Brand awareness berpengaruh positif dan signifikan terhadap purchase decision. (5) Brand trust berpengaruh positif dan signifikan terhadap purchase decision. (6) Social media marketing berpengaruh positif dan signifikan terhadap purchase decision dengan dimediasi oleh brand awareness. (7) Social media marketing berpengaruh positif dan signifikan terhadap purchase decision dengan dimediasi oleh brand trust.
Co-Authors Alayfia, Fify Apriadi, Andri Aprida, Wahdatul Azahra, Alicia Delfinia Badrudin, Ahmad Fadhilah Fadhilah Haerudin, Dian Indra Kusuma, Pangeran Nugroho Jahroni, Jahroni Kasfia, Selkia Royyan Khoirunisa, Salsa Nashiroh Lutfi Lutfi Muhaji, Syahrul Muhammad Hisyam Muhammad Syamsun Mukhsin, Moh Mukhsin, Moh. Musa Hubeis Pertiwi, Widya Nur Bhakti Rucheni, Rucheni Sukirwan Sukirwan Wijaya, Edwin Perdana Zahra, Tasya Nailah Ziyaduddin, Hammad Faher