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All Journal ETNOLINGUAL JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan Bahasa Inggris Proficiency Education and Linguistics Knowledge Journal (Edulink) Language and Education Journal Journal of English Language and Education Jurnal Ilmu Sosial dan Budaya Indonesia Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi International Journal of English Language and Pedagogy LINGUISTS : JOURNAL OF LINGUISTICS AND LANGUAGE TEACHING
Mazidah, Eva Nur
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Comparison of the Conjunctions Used in Abstracts of English and Mathematics Students of Universitas Qomaruddin Syafitri, Putri Nova; Mazidah, Eva Nur
EDUCATION AND LINGUISTICS KNOWLEDGE JOURNAL Vol 6 No 1 (2024): Education and Linguistics Knowledge Journal (Edulink)
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/edulink.v6i1.4424

Abstract

The goal of this study was to identify the types of conjunctions in abstracts of English and mathematics thesis written by undergraduate students at Universitas Qomaruddin's English and mathematics departments. It demonstrates the similarity of conjunction usage in abstracts. This study uses a descriptive qualitative research design to look at 50 abstracts drawn from 25 English thesis abstracts and 25 mathematics thesis abstracts. By using the conjunction taxonomy developed by Halliday and Matthiessen (2014), the conjunctions in the abstract are categorized and then analyzed. The analysis's findings displayed that all abstracts use the three types of conjunctions—elaboration, extension, and enhancement. In the English department, in elaboration type found 8-word items with 5 variants. Extension type found 214-word items with 7 variants. Enhancement type found 87 words with 14 variants. However, the elaboration type found 12-word items with 2 variants in the mathematics department and extension type 244-word items with 5 variants. Enhancement type found 69-word items with 14 variants. The use of conjunctions in abstract of English and mathematics thesis shows many similarities to the selection and the amount of its use. These abstracts contain a few specific conjunctions but none of the others. Extension conjunctions—particularly those that are positive additives and use the word item "and"—are frequently used in both types of abstracts. The use of conjunctions varies, according to the study's findings. The incorrect use of conjunctions demonstrates the difficulty with writing that EFL learners have. The use of conjunctions in both types of abstracts is similar, demonstrating that students are speaking the same language. For that reason, it is expected that students can apply more variations in their academic writing.
Analisis Strategi Pemasaran UD. Arif Bersaudara Menggunakan Pendekatan SWOT dan QSPM: Suparno; Ilmiyah, Khoirotul; Mazidah, Eva Nur
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 2 (2025): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i2.294

Abstract

Competition in the songkok (traditional cap) industry in Gresik Regency has become increasingly intense, especially for small enterprises such as UD. Arif Bersaudara, which face challenges in maintaining competitiveness amid changing market trends and consumer preferences. This study aims to analyze effective marketing strategies for UD. Arif Bersaudara by identifying internal and external factors and determining the most appropriate strategic priorities for business development. The research employs the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify strategic factors and the QSPM (Quantitative Strategic Planning Matrix) to determine the order of strategic priorities. Data were collected through questionnaires distributed to 92 respondents and analyzed quantitatively using weighting and attractiveness score calculations. The results show that the total IFE Matrix score is 4.80 and the EFE Matrix score is 4.772, placing UD. Arif Bersaudara in the “Grow and Build” strategic position. Based on the QSPM results, the main priority strategy is to leverage superior product quality, design variations, and size diversity to capture opportunities in digital and international markets, with the highest TAS value of 8.37. The study concludes that UD. Arif Bersaudara should focus its strategy on improving product quality and implementing digital marketing to strengthen competitiveness. The strength of this research lies in the application of the combined SWOT–QSPM methods, which provide measurable analytical results, while its limitation lies in the relatively small and region-specific number of respondents. Future research is recommended to expand respondent coverage and incorporate digital marketing–based analysis to make MSME marketing strategies more adaptive to technological developments.
Co-Authors ArinalHaqq Hidayah, Bariqotul Ilmiah, Kholishotul Ilmiyah, Khoirotul Mardiana, Dwi Syafrida Masruroh, Laila Masruroh, Lailatul Meylita Eka Misbah, Ahmad Fahrozi Mushthozah, Dina Amaliyah Ni'mah, Fauzitayun Ni’mah, Fauziyatun Nurwijayanti Sabella, Nadia Sa’adah, Zaimatus Shofi, Ahmad Thoyyib Suparno Syafitri, Putri Nova Wardani, Happy Kusuma