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Impact of digital knowledge on the adoption of digital marketing in the ron sejahtera women's farmer group, Cemani Suryadi, Didik; Suprihatin, Dewi Nawang; Seto, Rehino Yanu; Pranata, Muhammad Fariz Yoga; Hantari, Dimar; Rizky, Anditya Gilang; Addilah, Aulia; Wijayanti, Bela Tri; Hidayati, Febry Nur
Journal of Entrepreneurial Economics Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i2.2024.1719

Abstract

Background: Ron Sejahtera Women Farmers Group (KWT) is an activity in the smallest sphere of society that has fresh and processed agricultural products. These products are difficult to market using traditional methods, so the potential for using digital marketing is wide open. The adoption of digital marketing is important in order to be able to develop broader marketing. The adoption of digital marketing as a form of digital technology development is influenced by knowledge, perceptions of digital marketing, and daily consumer behavior. Methods: This research is an experimental research with 30 respondents located at KWT Ron Sejahtera in Cemani Village. The analysis method uses logit regression to determine the factors that influence the adoption of digital marketing and the t-test to assess the effectiveness of socialization as a form of knowledge addition about the adoption of digital marketing. Finding: The results show that knowledge has an important role in adopting digital marketing with socialization. Socialization significantly increases the knowledge of KWT Ron Sejahtera members. Other factors that influence the adoption of digital marketing in KWT Ron Sejahtera are knowledge about digital marketing, perception towards digital marketing, and participation as a member of KWT Ron Sejahtera. Conclusion: Increasing knowledge through socialization is important to be initiated by the government, private sector, and other stakeholders.
Pemberdayaan Perempuan Melalui Penguatan Ketahanan Pangan: Peran Kelompok Wanita Tani (KWT) dan Penggiat PKK dalam Pengembangan Komoditas Hortikultura Berbasis Urban Farming di Desa Cemani, Grogol, Sukoharjo Pradana, Anditya Gilang Rizky; Pranata, Muhammad Fariz Yoga; Wijayanti, Bela Tri; Nurhidayati, Febry; Adillah, Aulia; Suprihatin, Dewi Nawang; Suryadi, Didik; Hantari, Dimar; Seto, Rehino Yanu
Adi Widya : Jurnal Pengabdian Masyarakat Vol 9 No 1 (2025): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v9i1.11879

Abstract

Cemani Village, Grogol District, Sukoharjo, has great potential to be developed as an agrotourism destination, thanks to its fertile land and strong community support. However, the development of the agricultural sector, particularly orchard, remains limited. This community service program aims to empower women through the Farmers Women’s Group (KWT) and PKK, with focus on food security through urban farming. Activities include extension of superior seed planting, training in horticultural cultivation techniques, and distribution of seeds to the community. The program also introduces the concept of agrotourism to boost income through harvests and educational tours. The results show an increased understanding of sustainable cultivation techniques. To ensure the program's sustainability, further training, infrastructure development, and routine monitoring are required, along with collaboration between the village government, universities, and BUMDes to establish Cemani Village as a model of agrotourism destination.
Growth Enhancement for Increasing Papaya Production with Mycorrhizal and Manure Applications in Dry Land Conditions: Daya Dukung Pertumbuhan terhadap Peningkatan Produksi Pepaya dengan Aplikasi Mikoriza dan Pupuk Kandang di Lahan Kering Anditya Gilang Rizky Pradana; Suhita, Cahyaningtyas Putri; Desy Setyaningrum; Suprihatin, Dewi Nawang; Didik Suryadi; Dimar Hantari; Edi Paryanto; Febry Nurhidayati; Hardian Ningsih; Zainal Arifin
Agrifarm : Jurnal Ilmu Pertanian Vol 14 No 1 (2025): Agrifarm Juli
Publisher : Universitas Widya Gama Mahakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/ajip.v14i1.3702

Abstract

Papaya is a horticultural commodity with many benefits and high economic value for the people of Indonesia. California papaya is a favorite variety in Indonesia due to its various advantages. Effective and agroecological cultivation techniques are needed to increase production. This study aims to determine the optimal dosage of mycorrhizae and manure in increasing papaya plant growth. This study was conducted in the dry land of Tawengan Village, Sambi District, Boyolali Regency, at 180 m above sea level. The research used a factorial Complete Randomized Block Design (CRBD) with 3 blocks as replications. The first factor was mycorrhizae with 3 levels: 0 g/plant, 75 g/plant, and 150 g/plant. The second factor was manure with 4 levels of application doses: 0 kg/plant, 3 kg/plant, 6 kg/plant, and 10 kg/plant. The results showed that the application of mycorrhizae and manure can improve the characteristics of plant height, stem diameter, and crown width. The mycorrhizal application dose of 150 g/plant and the application of 5.7 kg/plant of manure is the optimal dose to increase papaya growth, which will support increased production.
Efektivitas Penggunaan Giberelin dan Kombinasi Dosis Pemupukan untuk Meningkatkan Hasil Beberapa Varietas Bawang Merah: Effectiveness of Gibberellin and Combined Fertilization Doses on Shallot Yield Enhancement in Several Varieties Hantari, Dimar; Anditya Gilang Rizky P; Febry Nurhidayati; Desy Setyaningrum; Dewi Nawang Suprihatin; Didik Suryadi; Hardian Ningsih; Edi Paryanto; Cahyaningtyas Putri Suhita; Zainal Abidin; Eddy Triharyanto; Djoko Purnomo
Perbal: Jurnal Pertanian Berkelanjutan Vol. 13 No. 3 (2025): Perbal: Jurnal Pertanian Berkelanjutan
Publisher : Fakultas Pertanian Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/perbal.v13i3.7026

Abstract

Bawang merah (Allium ascalonicum L.) merupakan komoditas hortikultura yang konsumsi dan permintaannya sangat tinggi di masyarakat. Namun, data menunjukkan bahwa produksi bawang merah dari tahun ke tahun terus mengalami perubahan, yang seringkali memicu fluktuasi harga dan ketergantungan pada impor di beberapa periode. Penelitian ini bertujuan untuk menguji dosis pupuk serta penggunaan giberelin (GA3) pada tiga varietas bawang merah untuk mengoptimalkan produktivitas bawang merah secara berkelanjutan dan efisien. Penelitian dilakukan pada bulan Mei sampai Agustus 2025 di Desa Pancot, Tawangmangu, Karanganyar dengan ketinggian tempat 1200 mdpl. Rancangan  penelitian menggunakan Rancangan Petak Terbagi (Split Plot) dan diulang sebanyak 3 (tiga) kali. Petak utama merupakan varietas bawang merah, sedangkan anak petak merupakan dosis pupuk + giberelin. Data dianalisis dengan ANOVA menggunakan uji F pada taraf signifikansi 5%. Jika ditemukan perbedaan yang signifikan, analisis dilanjutkan dengan uji Duncan’s Multiple Range Test. Hasil penelitian menunjukkan bahwa, substitusi 50% pupuk  anorganik ke pupuk organik yang dikombinasikan dengan giberelin 50ppm mampu meningkatkan jumlah anakan per rumpun (7,22), jumlah umbi per rumpun (8,33) dan berat kering umbi per rumpun (58,96 g). Shallots (Allium ascalonicum L.) are a horticultural commodity with consistently high consumption and demand. However, production data reveal frequent fluctuations, often leading to price instability and reliance on imports during certain periods. This research aimed to determine fertilizer dosages and gibberellic acid (GA3) application for three shallot varieties to optimize their productivity sustainably and efficiently. The study was conducted from May to August 2025 at the Pancot Village, Tawangmangu, Karanganyar, located at an elevation of 1200 meters above sea level. A Split-Plot Design was employed with three replications. Shallot varieties constituted the main plots, while combinations of fertilizer dosage and GA3 formed the sub-plots. Quantitative data were analyzed using analysis of variance (ANOVA) at a 5% significance level (F-test). When significant differences were detected, Duncan's Multiple Range Test (DMRT) was used for post-hoc comparisons. The results demonstrated that the application of 50 ppm gibberellic acid, combined with a fertilizer dosage of 50% inorganic + 150% organic, significantly increased the number of shoots per clump (7,21), number of bulbs per clump (8,33), and productivity per clump (58,96).
Analisis Kelayakan Usaha Tani Cabai Merah Besar (Capsicum annuum L.) di Kabupaten Karanganyar, Jawa Tengah Suryadi, Didik; Suprihatin, Dewi Nawang; P, Anditya Gilang Rizky; Suhita, Cahyaningtyas Putri; Setyaningrum, Desy; Hantari, Dimar; Paryanto, Edi; Nurhidayati, Febry; Arifin, Zainal; Ningsih, Hardian
Jurnal Kridatama Sains dan Teknologi Vol 7 No 02 (2025): Jurnal Kridatama Sains dan Teknologi
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/kst.v7i02.1852

Abstract

Chili has high economic value and is one of the commodities that determine inflation in Indonesia. Chili farming faces various challenges, such as dependence on production inputs and high climate risks. This study aims to analyze the cost structure, revenue, and profit of the chili farming, as well as evaluate the feasibility of chili farming in Karanganyar Regency. The study used 100 primary data obtained through structured interviews with chili farmers using questionnaires. Farming business analysis was conducted to explain the cost structure, income and profits of large red chili farming businesses. The feasibility of chili farming is analyzed using profit, R/C ratio, ROI, and BEP as indicators. The results of the analysis show that chili farming in Karanganyar Regency requires costs of Rp 50,838,529/ha for one planting season. The largest proportion of costs is labor expenses, which reach Rp 16,735,396/ha, or 32.92% of the total costs. With a productivity of 5,132 kg/ha, the chili farming can provide an income of Rp 161,782,703/ha and generate profits of Rp 111,083,320/ha. When converted based on the actual land area and planting period, the profit from chili farming is Rp 5,571,921/month; this value is higher than the regency minimum wedge value (UMK) of Karanganyar Regency. The business feasibility evaluation shows an R/C ratio of 3.19, an ROI of 219%, a BEP unit of 1,613 kg, and a BEP price of Rp 9,907/kg. These findings indicate that chili farming in Karanganyar Regency is feasible to run
AGENS HAYATI SEBAGAI ALTERNATIF PENGENDALIAN KARAT PUTIH (Puccinia horiana) PADA KRISAN Febry Nurhidayati; Desy Setyaningrum; Didik Suryadi; Cahyaningtyas Putri Suhita; Dewi Nawang Suprihatin; Anditya Gilang Rizky P; Hardian Ningsih; Dimar Hantari; Edi Paryanto; Zainal Arifin
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.142

Abstract

Chrysanthemum (Chrysanthemum spp.) is an important floricultural commodity in Indonesia. However, its production is seriously threatened by white rust caused by Puccinia horiana. Conventional control still depends on synthetic fungicides, which pose risks of pathogen resistance and environmental contamination. The use of biological control agents (BCAs) offers an environmentally friendly and sustainable alternative within the framework of Integrated Pest Management (IPM). This review summarizes current studies on the use of Pseudomonas fluorescens, Bacillus subtilis, Trichoderma spp., and Cladosporium spp. for managing white rust in chrysanthemum. The main mechanisms include antibiosis, parasitism, competition for space and nutrients, and induced systemic resistance (ISR). Research shows that BCAs can suppress P. horiana infection and improve plant growth, although their effectiveness varies depending on environmental conditions, formulation stability, and farmer adoption. Future research should focus on locally adapted isolates, improved formulation technology, and multilocation trials to ensure field consistency. Policy support and farmer participation are also essential to expand the use of BCAs and promote sustainable chrysanthemum production.