Articles
<![CDATA[Inovasi Kreatif Untuk Meningkatkan Pengembangan Usaha Jajan Cimoet ]]>
<![CDATA[Boedirochminarni, Arfida]]>;
<![CDATA[Juliati, Ratih]]>;
<![CDATA[Jatmiko, Rohmat]]>
<![CDATA[ JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 3 No. 2 (2023): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT ]]>
Publisher : <![CDATA[Program Studi Ekonomi Pembangunan ]]>
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DOI: 10.22219/joesment.v3i1.25216
<![CDATA[Penelitian ini membahas kontribusi UMKM kreatif di Desa Klampok Kasri, khususnya dalam usaha jajan cimoet. Desa tersebut memiliki kelompok usaha makanan seperti warung makan dan pembuatan kue. Tujuan penelitian ini adalah mengungkap manfaat positif pemberdayaan kearifan lokal melalui pengembangan usaha jajan cimoet yang dikelola oleh Ibu Umiati.Metode penelitian yang digunakan adalah wawancara, kuesioner, dokumentasi, dan observasi. Hasil penelitian menunjukkan kontribusi signifikan usaha jajan cimoet dalam pemberdayaan kearifan lokal dan peningkatan konsumsi rumah tangga. Namun, usaha ini menghadapi tantangan dalam packaging, pemasaran online, peningkatan mutu, pengolahan, serta pembukuan sederhana.Untuk mengatasi tantangan tersebut, dilakukan pelatihan teknologi pengemasan yang menarik loyalitas pelanggan serta pembukuan sederhana yang mendukung pembiayaan perbankan. Penelitian ini memberikan rekomendasi untuk mendukung UMKM kreatif dalam mengembangkan usaha jajan cimoet dengan memanfaatkan media sosial sebagai sarana pemasaran]]>
<![CDATA[Assessing the impact of digital marketing optimization on the self-sustainability of agrotourism in Sumbergedang Village ]]>
<![CDATA[Sujono, Sujono]]>;
<![CDATA[Juliati, Ratih]]>;
<![CDATA[Pramuja, Risky Angga]]>;
<![CDATA[Nurul, Mohamad]]>
<![CDATA[ Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED) ]]>
Publisher : <![CDATA[Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram ]]>
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DOI: 10.20414/jed.v5iSpecial-Issue-2.8210
<![CDATA[Purpose — This research delves into the evaluation of the impact of digital marketing optimization on the self-sustainability of agrotourism in Sumbergedang Village. The study aims to determine how the strategic utilization of digital marketing tools and techniques contributes to the overall sustainability of the agrotourism sector in this village.Method — To achieve this objective, a comprehensive analysis was conducted, considering various aspects such as online promotional efforts, social media engagement, and technology adoption among agrotourism businesses. Data was collected through surveys, interviews, and observation of agrotourism activities in the village.Result — Preliminary findings indicate a positive correlation between the implementation of effective digital marketing strategies and the sustainability of agrotourism ventures in Sumbergedang Village. Businesses that actively engaged in digital marketing activities experienced increased visibility, improved customer engagement, and a higher likelihood of repeat visits by tourists. These factors, in turn, have contributed to the self-sustainability of the agrotourism sector by generating steady income streams and supporting local livelihoods.Contribution — This impact analysis sheds light on the crucial role of digital marketing in fostering self-sustaining agrotourism in Sumbergedang Village. It underscores the importance of leveraging digital tools to enhance the visibility and appeal of agrotourism offerings, ultimately benefiting the local economy and promoting the long-term viability of this sector.]]>
<![CDATA[The Effect of Brand Image on Purchase Decision of Scarlett Cosmetics Mediated by Brand Ambassador ]]>
<![CDATA[Putri, Galih Widya]]>;
<![CDATA[Juliati, Ratih]]>;
<![CDATA[Fitriasari, Fika]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 4 (2023): DECEMBER ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jamanika.v3i4.29294
<![CDATA[This study aims to determine and analyze the influence of brand image on purchasing decisions mediated by brand ambassadors. This research was conducted at the official Scarlett cosmetic store located in Malang City totaling 120 respondents. This study uses a non-probability sampling technique with purposive sampling. Data collection techniques using a questionnaire and analyzed with Smart-PLS. This study found that brand image has a positive and significant effect on purchasing decisions, brand ambassadors have a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on brand ambassadors and brand ambassadors mediate brand image on purchasing decisions.]]>
<![CDATA[The Influence of Service Quality, Price, and Electronic Word of Mouth on Visit Intention ]]>
<![CDATA[Syaharani, Rosalina Putri]]>;
<![CDATA[Juliati, Ratih]]>;
<![CDATA[Hilmi, Luqman Dzul]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 2 (2024): JUNE ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jamanika.v4i2.29491
<![CDATA[The purpose of this study was to examine and analyze the effect of Service Quality, Price, and Electronic Word of Mouth on Visit Intention (a study of potential tourists at Selecta Recreation Park). The population in this study was someone who had never visited Selecta Recreation Park, with a sample of 200 respondents. The characteristics of the respondents are prospective tourists who are in Malang Raya and have never visited Selecta Recreation Park but know Selecta Recreation Park from Social Media Instagram, aged 17-40 years. The sampling technique uses purposive sampling. This research was conducted from June to July 2023 by distributing online questionnaires via Google Form. Data analysis techniques using multiple linear regression, t test, and dominant test. The results of this study conclude that Service Quality, Price, and Electronic Word of Mouth (E-WOM) have a positive and significant effect on Visit Intention. E-WOM has a dominant influence on Visit Intention.]]>
<![CDATA[Literasi Keuangan Syariah Bagi Siswa SMP 5 Muhammadiyah Pagak Kabupaten Malang ]]>
<![CDATA[Hariyani, Happy Febrina]]>;
<![CDATA[Boedirochminarni, Arfida]]>;
<![CDATA[Juliati, Ratih]]>
<![CDATA[ ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Agustus ]]>
Publisher : <![CDATA[Universitas Djuanda Bogor ]]>
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DOI: 10.30997/almujtamae.v4i2.14359
<![CDATA[Program pengabdian ini bertujuan untuk meningkatkan literasi keuangan bagi generasi muda yang ada di lingkungan SMP 05 Muhammadiyah Pagak, Kabupaten Malang. Program ini berhasil dilaksanakan dengan sukses, melibatkan kegiatan literasi keuangan syariah, perencanaan keuangan syariah dan pelatihan transaksi menggunakan Qris. Keberagaman geografis, demografis, sosial, budaya, dan keagamaan di SMP 5 Muhammadiyah Pagak menjadi tantangan tersendiri bagi pelaksanaan program. Namun, metode pelaksanaan yang terencana dan responsif terhadap kendala, serta dukungan dari guru dan staf sekolah, berhasil membantu program mencapai tujuannya. Hasil program menunjukkan bahwa kesadaran siswa terhadap kegiatan keagamaan di sekolah meningkat. Program literasi keuangan juga memberikan manfaat signifikan dengan siswa-siswi terlibat aktif dalam kegiatan tersebut. Koordinasi dengan pihak sekolah serta dukungan internal dan eksternal menjadi bagian penting dalam kesuksesan pelaksanaan program Pengabdian Masyarakat.]]>
<![CDATA[The Relationship of E-WOM, Brand Ambassador to Buying Interest, and Brand Image as Mediation Variables ]]>
<![CDATA[Diana, Nur]]>;
<![CDATA[Juliati, Ratih]]>;
<![CDATA[Handayanto, Eko]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 3 No. 01 (2024): APRIL ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v3i01.27673
<![CDATA[The cosmetics industry in Indonesia continues to develop well, especially with the increasing demand for beauty products. This research was conducted to analyze and prove whether E-WOM and Brand Ambassadors influence Buying Interest with Brand Image as a mediating variable for Wardah cosmetic products at the University of Muhammadiyah Malang. This type of research uses a quantitative approach and uses primary data. Data was collected using a questionnaire of 160 respondents. The gathered data is subsequently analyzed using the Structural Equation Model - Partial Least Square (SEM-PLS) technique. The study's results prove that E-WOM, Brand Ambassador, and Brand Image significantly affect Buying Interest. In contrast, E-WOM and brand ambassadors positively and significantly affect brand image, which acts as a mediator. The Company must leverage these factors to improve its brand image and drive consumer purchasing decisions.]]>
<![CDATA[Destination Image as Mediation: Factors Affecting Customer Satisfaction in the Natuna Food Industry ]]>
<![CDATA[Samara, Emil]]>;
<![CDATA[Ulum, Ihyaul]]>;
<![CDATA[Juliati, Ratih]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 02 (2023): OCTOBER ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v2i02.27963
<![CDATA[Customer satisfaction is an essential factor related to a person's assessment of a product and the main topic of the food industry. This study analyzes the influence of product quality, price, and tourist destination variables on customer satisfaction through destination image as mediation. The sampling technique for this research is a non-probability sampling technique by accidental sampling. The characteristics of the sample respondents in this study were those who had visited and consumed Natuna culinary specialties twice at the Tanjung Beach Tourism Object in Northeast Bunguran District. Data collection was carried out by distributing questionnaires directly to the research object. The sample in the study amounted to 200 respondents. The data analysis method uses Structural Equation Modeling with the AMOS program. The results show that product quality, price, tourist destinations, and destination image affect customer satisfaction. Destination image can mediate tourist destinations on customer satisfaction. Meanwhile, destination image does not judge the impact of price and product quality on customer satisfaction.]]>
<![CDATA[The Impact of E-Service Quality on E-Loyalty among Indonesian Sharia Bank Customers Using BSI Mobile through the Mediation of E-Trust and E-Satisfaction ]]>
<![CDATA[Weningtyas, Hesti]]>;
<![CDATA[Marsudi, Marsudi]]>;
<![CDATA[Juliati, Ratih]]>
<![CDATA[ Business Innovation Management and Entrepreneurship Journal Vol. 3 No. 02 (2024): OCTOBER ]]>
Publisher : <![CDATA[University of Muhammadiyah Malang ]]>
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DOI: 10.22219/bimantara.v3i02.31187
<![CDATA[Nowadays, electronic services are common in all industries, including banking. Electronic services are one of the most essential ways to build loyalty among bank customers. The goal of this study is to look at how e-service quality influences e-loyalty in Bank Syariah Indonesia clients who utilize BSI Mobile, with e-trust and e-satisfaction serving as mediators. Using a purposive sampling technique, the population of this study was made up of active BSI Mobile users for at least six months. Three hundred people qualified for the study’s sample. This study’s data was analyzed using SEM-PLS. According to the findings, e-loyalty is positively and significantly influenced by e-service quality. E-trust and e-satisfaction have a significant impact on loyalty as well. Furthermore, e-trust and e-satisfaction are strongly influenced by e-service quality. E-trust and e-satisfaction serve as intermediaries between e-service quality and e-loyalty. In the future, researchers may do analogous studies by developing fresh viewpoints on the quality of e-service, particularly those relating to Islamic services, and by integrating interview techniques to probe deeper into the information source data.]]>
<![CDATA[The Effect Of E-Service Quality on Purchase Decisions with Consumer Trust as a Mediating Variable ]]>
<![CDATA[Aini, Safira Nur]]>;
<![CDATA[Juliati, Ratih]]>;
<![CDATA[Putri, Viajeng Purnama]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 4 (2024): DECEMBER ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jamanika.v4i4.36843
<![CDATA[This research was conducted on Grosir Asemka consumers who made purchases through the Shopee marketplace, with the aim of the study to determine: the effect of e-service quality on purchasing decisions, es-service quality on consumer trust, consumer trust in purchasing decisions and e-service quality on purchasing decisions through consumer trust. This research uses the SPSS 25 for Windows Program tool, and uses 125 respondents. The results of this study are as follows: e-service quality has a positive and significant effect on purchasing decisions, e-service quality has a positive and significant effect on consumer trust, consumer trust has a positive and significant effect on purchasing decisions, and consumer trust has a mediating role in the relationship between e-service quality and purchasing decisions.]]>
<![CDATA[Assessing the impact of digital marketing optimization on the self-sustainability of agrotourism in Sumbergedang Village ]]>
<![CDATA[Sujono, Sujono]]>;
<![CDATA[Juliati, Ratih]]>;
<![CDATA[Pramuja, Risky Angga]]>;
<![CDATA[Nurul, Mohamad]]>
<![CDATA[ Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED) ]]>
Publisher : <![CDATA[Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram ]]>
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DOI: 10.20414/jed.v5iSpecial-Issue-2.8210
<![CDATA[Purpose — This research delves into the evaluation of the impact of digital marketing optimization on the self-sustainability of agrotourism in Sumbergedang Village. The study aims to determine how the strategic utilization of digital marketing tools and techniques contributes to the overall sustainability of the agrotourism sector in this village.Method — To achieve this objective, a comprehensive analysis was conducted, considering various aspects such as online promotional efforts, social media engagement, and technology adoption among agrotourism businesses. Data was collected through surveys, interviews, and observation of agrotourism activities in the village.Result — Preliminary findings indicate a positive correlation between the implementation of effective digital marketing strategies and the sustainability of agrotourism ventures in Sumbergedang Village. Businesses that actively engaged in digital marketing activities experienced increased visibility, improved customer engagement, and a higher likelihood of repeat visits by tourists. These factors, in turn, have contributed to the self-sustainability of the agrotourism sector by generating steady income streams and supporting local livelihoods.Contribution — This impact analysis sheds light on the crucial role of digital marketing in fostering self-sustaining agrotourism in Sumbergedang Village. It underscores the importance of leveraging digital tools to enhance the visibility and appeal of agrotourism offerings, ultimately benefiting the local economy and promoting the long-term viability of this sector.]]>
