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All Journal Daya Saing : Jurnal Ilmu Manajemen Bisma The Journal of Counseling Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bali Membangun Bali Jurnal Artha Satya Dharma Innovative: Journal Of Social Science Research International Journal of Application on Economics and Business Jurnal Publikasi Ekonomi dan Akuntansi Ganec Swara
I Gusti Made Dharma Hartawan
Sekolah Tinggi Ilmu Ekonomi Satya Dharma
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Peranan Bauran Pemasaran dalam Upaya Meningkatkan Kinerja BUMDes Suasti Padalyang I Gusti Made Dharma Hartawan; Komang Sintha Tri Utami
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8100

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan bauran pemasaran yang terdiri dari produk (product), tempat (place), promosi (promotion), dan orang (people) dalam meningkatkan kinerja Badan Usaha Milik Desa (BUMDes) Suasti Padalyang. Dalam penelitian ini, peneliti menggunakan data kualitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini berupa wawancara, observasi dan analisis terhadap dokumen. Hasil penelitian menarik kesimpulan sebagai berikut: penerapan bauran pemasaran telah membantu meningkatkan kinerja BUMDes Suasti Padalyang, baik dalam hal pelayanan kepada masyarakat maupun pengembangan unit usaha. Namun demikian, masih diperlukan penguatan pada aspek promosi digital dan pengembangan kapasitas sumber daya manusia secara berkelanjutan.
E-Marketing Summerfashion.bali Kadek Artika Adelina; I Gusti Made Dharma Hartawan
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 3 (2022): September : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v2i3.378

Abstract

The results of this study show that E-Marketing has many benefits, such as reaching more people compared to opening an offline store. Its reach is more throughout Indonesia and even abroad. The author's suggestion is to increase the idea or innovation of various types of products according to consumer trends and desires so that they can provide many choices and attract consumers to buy at the Summerfashion.bali store. and to further increase product stock so that consumers get the products they want.
ANALISIS BISNIS DAN USAHA TOKO CELLULER GICELL: Analysis Business Gicell Celluler Shop I Gusti Made Dharma Hartawan; John Gideon
Ganec Swara Vol. 19 No. 4 (2025): Desember 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v19i4.295

Abstract

This research aims to analyze the marketing strategies implemented by GiCell in the face of fierce market competition, identify factors that affect competitiveness, and analyze the challenges faced. In addition, this research also examines the implementation of pricing and supply strategies applied by GiCell. The methodology used in this research is a descriptive qualitative approach with data collection through direct observation and interviews. The data analysis technique used is inductive analysis, which aims to develop a deeper understanding based on the data found. The results show that GiCell has several strengths that become competitive advantages, including strategic location, satisfactory customer service, good product quality, and after-sales service that is trusted by customers. These strengths contribute greatly to GiCell's competitiveness, which is able to survive and thrive despite the increasingly fierce market competition
Co-Authors Agustin, A. A. Ayu Mas Tanti Anggayani, Luh Drs. I Dewa Made Joni, M.S IM Suyana Utama John Gideon Kadek Artana Kadek Artika Adelina Kadek Artika Adelina Kasih, Ni Luh Sri Komang Riki Satna Darma Komang Sintha Tri Utami Luh Anggayani Ni Luh Putu Eka Yudi Prastiwi Ni Wayan Supini Patni, Luh Putri Dharma Putu Arvianto Kurnia Chandra Saraswati, Anak Agung Ayu Mas SARI, PUTU RATNA KOMALA Sri Ayuni, Ni Made Wiradnya, I Kadek Restu Wiratni, Komang Ayu