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All Journal Daya Saing : Jurnal Ilmu Manajemen Bisma The Journal of Counseling Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bali Membangun Bali Jurnal Artha Satya Dharma Innovative: Journal Of Social Science Research International Journal of Application on Economics and Business Jurnal Publikasi Ekonomi dan Akuntansi
I Gusti Made Dharma Hartawan
Sekolah Tinggi Ilmu Ekonomi Satya Dharma
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Peranan Bauran Pemasaran dalam Upaya Meningkatkan Kinerja BUMDes Suasti Padalyang I Gusti Made Dharma Hartawan; Komang Sintha Tri Utami
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8100

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan bauran pemasaran yang terdiri dari produk (product), tempat (place), promosi (promotion), dan orang (people) dalam meningkatkan kinerja Badan Usaha Milik Desa (BUMDes) Suasti Padalyang. Dalam penelitian ini, peneliti menggunakan data kualitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini berupa wawancara, observasi dan analisis terhadap dokumen. Hasil penelitian menarik kesimpulan sebagai berikut: penerapan bauran pemasaran telah membantu meningkatkan kinerja BUMDes Suasti Padalyang, baik dalam hal pelayanan kepada masyarakat maupun pengembangan unit usaha. Namun demikian, masih diperlukan penguatan pada aspek promosi digital dan pengembangan kapasitas sumber daya manusia secara berkelanjutan.
E-Marketing Summerfashion.bali Kadek Artika Adelina; I Gusti Made Dharma Hartawan
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 3 (2022): September : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v2i3.378

Abstract

The results of this study show that E-Marketing has many benefits, such as reaching more people compared to opening an offline store. Its reach is more throughout Indonesia and even abroad. The author's suggestion is to increase the idea or innovation of various types of products according to consumer trends and desires so that they can provide many choices and attract consumers to buy at the Summerfashion.bali store. and to further increase product stock so that consumers get the products they want.
Co-Authors Agustin, A. A. Ayu Mas Tanti Anggayani, Luh Drs. I Dewa Made Joni, M.S IM Suyana Utama Kadek Artana Kadek Artika Adelina Kadek Artika Adelina Kasih, Ni Luh Sri Komang Riki Satna Darma Komang Sintha Tri Utami Luh Anggayani Ni Luh Putu Eka Yudi Prastiwi Ni Wayan Supini Patni, Luh Putri Dharma Putu Arvianto Kurnia Chandra Saraswati, Anak Agung Ayu Mas SARI, PUTU RATNA KOMALA Sri Ayuni, Ni Made Wiradnya, I Kadek Restu Wiratni, Komang Ayu