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All Journal Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Almana : Jurnal Manajemen dan Bisnis Sinergi International Journal of Logistics Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Rauf, Mohamad Iqbal Abdul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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OPTIMALISASI PELAYANAN PADA UMKM DI BIDANG PARIWISATA MENGGUNAKAN PENDEKATAN HUMAN SIGMA Sari, Intan Tenisia Prawita; Rismanto, Hilman; Nurbudiwati, Nurbudiwati; Rauf, Mohamad Iqbal Abdul; Purnawan, Ade
Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Vol 11, No 2 (2024): Dinamika
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/dak.v11i2.15678

Abstract

Tingkat kedatangan pengunjung merupakan salah satu faktor utama keberlangsungan usaha UMKM yang bergerak dalam sector pariwisata berkelanjutan. Para pengelola tempat wisata sekaligus pelaku UMKM harus memiliki strategi untuk melakukan peningkatan pelayanan melebihi ekspektasi konsumen sehingga timbul keterikatan konsumen dan tingkat kedatangan kembali pun meningkat. Pendekatan yang dapat digunakan untuk menilai keeratan hubungan antara konsumen dengan karyawan adalah melalui metode Human Sigma. Penelitian ini bertujuan untuk mengetahui nilai keeratan hubungan antara konsumen dengan karyawan dan pengelola UMKM pariwisata dengan menggunakan Metode Human Sigma. 100 pengunjung dan karyawan dari berbagai UMKM kepariwisataan di Kabupaten Garut ambil bagian dalam penelitian. Variabel penelitian dibedakan berdasarkan consumer engagement dan Employee Engagement.  Berdasarkan hasil analisis yang telah dilakukan diketahui dengan pendekatan Human Sigma, UMKM Bidang Pariwisata di Kabupaten garut kondisinya adalah non optimized atau tidak optimal dengan nilai keterikatan Konsumen sebesar 47%, dan nilai keterikatan Pegawai sebesar 48 %, Selain itu diperoleh juga nilai Human Sigma 33.59%. Oleh karena itu, diperlukan adanya langkah-langkah yang berekesinambungan dan berkelanjutan dalam pelayanan UMKM.Kata Kunci : Human Sigma, Pariwisata, Pelayanan, UMKM.
Unlocking the Potential of Blockchain for Secure and Efficient Global Supply Chains Sari, Intan Tenisia Prawita; Rauf, Mohamad Iqbal Abdul; Zulfikri, Agung
Sinergi International Journal of Logistics Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/sijl.v2i1.615

Abstract

Blockchain technology is rapidly transforming global supply chain management by introducing new levels of transparency, traceability, and operational efficiency. This narrative review aims to evaluate the impact of blockchain integration on supply chain transparency across various sectors. Using a literature-based approach, studies were retrieved from leading databases such as Scopus, Google Scholar, and Web of Science, focusing on applications in food, pharmaceuticals, logistics, and sustainability. The results indicate that blockchain enhances traceability and transparency through decentralized ledgers, enabling real-time data access and reducing fraud, errors, and inefficiencies. Case studies show significant improvements in product tracking, cost reduction, and consumer trust, particularly when combined with technologies like IoT and smart contracts. However, challenges persist, including high implementation costs, limited technical skills, and unequal adoption between large firms and SMEs. Systemic issues such as regulatory uncertainty and lack of stakeholder collaboration further hinder implementation. The discussion highlights the role of public policy and data governance in facilitating adoption and calls for collaborative ecosystems that support blockchain deployment. Limitations in geographic scope, methodological design, and long-term impact assessment were identified, suggesting avenues for future research. Ultimately, blockchain holds significant promise for building sustainable, secure, and efficient supply chains, provided that structural barriers are addressed through targeted policy and inclusive innovation strategies.
From Emissions to Efficiency: A Narrative Review on Sustainable Transportation and Logistics Rauf, Mohamad Iqbal Abdul; Sari, Intan Tenisia Prawita
Sinergi International Journal of Logistics Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/sijl.v2i1.620

Abstract

This narrative review explores innovation in green logistics, covering technologies, logistics models, regulations, consumer behavior, and global implementation. It highlights the environmental urgency driving sustainable logistics and identifies key research gaps. Using a systematic method, peer-reviewed articles were analyzed to reveal that technologies like electric vehicles, hydrogen fuel, biodiesel, AI, IoT, and blockchain improve both environmental and operational outcomes. Sustainable models such as multimodal transport, circular logistics, and collaborative distribution reduce emissions and enhance efficiency. The review emphasizes the role of supportive policies, financial incentives, and stakeholder collaboration, with case studies from Germany, China, India, and Malaysia illustrating successful integrated approaches. However, barriers like limited funding, poor infrastructure, and institutional resistance persist. The study calls for cohesive policies, stronger private sector roles, and interdisciplinary research to support the global shift toward sustainable logistics
Komparasi Gender dalam Intensi Berwirausaha Mahasiswa Menggunakan Pendekatan Theory of Planned Behaviour Sari, Intan Tenisia Prawita; Kurniawan, Deri Alan; Rauf, Mohamad Iqbal Abdul
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 2 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i2.737

Abstract

Kunci bisnis dimasa depan adalah kewirausahaan. Lingkungan kampus merupakan sebuah komunitas yang berpotensi menciptakan wirausaha baik wanita maupun pria. Theory Planned Behaviour merupakan pendekatan yang cocok untuk mendeteksi perbedaan gender dalam menjelaskan intensi wirausaha. Dalam penelitian ini, akan mendeskripsikan bagaimana pengaruh pendidikan kewirausahaan terhadap intensi kewirausahaan mahasiswa pria dan wanita. Penelitian ini melibatkan 100 mahasiswa dari Universitas Garut. Mereka dibagi dua kelompok, kelompok kontrol dan kewirausahaan. Metode dalam penelitian ini adalah deskriptif eksplanatori. Variabel penelitian ini dibedakan berdasarkan TPB variabel yaitu entrepreneurial intention, tingkah laku kewirausahaan, norma subyektif dan control tingkah laku yang diterima. Yang diukur melalui beberapa items. Structural equation modeling (SEM) and t-tests akan digunakan untuk menguji hipotesis yang dinyatakan dalam model konseptual. Hasil ditemukan bahwa Pendidikan kewirausahaan meningkatkan sikap dan niat kewirausahaan laki-laki dan perempuan. Keyakinan normatif bahwa kewirausahaan berpihak pada laki-laki sulit diubah, mencerminkan persepsi diri tentang kewirausahaan yang dibentuk oleh stereotip gender
An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product Sari, Intan Tenisia Prawita; Rahayu, Agus; Hendrayati, Henny; Rauf, Mohamad Iqbal Abdul
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2728

Abstract

Companies are competing to maintain their market share and attract new consumers in this digital era. A deep understanding of how brand image influences Costumer Based Brand Equity is very important for companies to design effective marketing strategies. Therefore, this research aims to examine the influence of brand image on customer based brand equity. This research uses a quantitative approach. The respondents' responses indicated that all variable in brand image and CBBE of Samsung Brands in Garut Regency were very good. Furthermore, Brand association is proven to be the strongest indicator in building CBBE and brand loyalty is the least. there is a positive correlation between brand image and customer-based brand equity (CBBE).
Co-Authors ADE PURNAWAN Agus Rahayu Hendrayati, Henny Kurniawan, Deri Alan Nurbudiwati, Nurbudiwati Rismanto, Hilman Sari, Intan Tenisia Prawita Zulfikri, Agung