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All Journal SEGMEN Jurnal Manajemen dan Bisnis Media Mahardhika JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Revitalisasi : Jurnal Ilmu Manajemen International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Pengabdian Masyarakat Bhinneka Journal of Artificial Intelligence and Digital Business JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Science and Technology: Jurnal Pengabdian Masyarakat SENMEA JIMEKA
Mahendra, Prasetya Tri
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS PEMBELIAN PRODUK RAMAH LINGKUNGAN (GREEN PURCHASE) MELALUI KESADARAN TENTANG LINGKUNGAN, KESEHATAN DAN SIKAP PADA MAHASISWA STIE NGANJUK Mahendra, Prasetya Tri; Bawono, Muhammad
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the purchase and use of environmentally friendly products (green purchase) among STIE Nganjuk students through socialization of awareness in being friendly to the environment, health, and attitudes. The researcher used the causal associative method using 100 students as respondents. For data collection using observation and questionnaire techniques, while to test the variables using multiple regression analysis through t test and F test (to test the hypothesis). The results of this research review using multiple linear analysis test which shows that of the variables of environmental awareness, health, and attitude, only the first variable positively and significantly affects the purchase intention of environmentally friendly products (green purchase) on STIE Nganjuk students.
The Role of Cooperatives in Encouraging The Implementation of A Green Economy in The Agricultural Sector Based on Local Wisdom in Nganjuk Regency Mahendra, Prasetya Tri; Bawono, Muhammad; Rahayu, Dwi Puji; Novaliana, Ika
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1268

Abstract

Sustainable agriculture based on a green economy is an urgent need to address the challenges of the climate crisis, land degradation, and farmers' high dependence on chemical inputs. Nganjuk Regency, as an agricultural region, has significant potential to develop environmentally friendly agriculture through the implementation of a green economy. However, adoption of these practices remains limited due to limited access to information, funding, and institutional arrangements. Cooperatives, as people-based economic institutions, play a strategic role in driving this transformation by providing access to financing, training, and facilitating sustainable supply chains. This research aims to analyze the role of cooperatives in promoting the implementation of green economy principles in the agricultural sector, by emphasizing local wisdom as a cultural value embedded in traditional agricultural practices. This study is crucial for strengthening local institutions and addressing the challenges of sustainable development in the agricultural sector. The targeted outputs of this research include publication in accredited national journals and other additional outputs (IPR, international proceedings, and textbooks) as well as providing policy recommendations for local governments in supporting the strengthening of the green economy in Nganjuk Regency. Thus, this research contributes to encouraging sustainable economic growth based on resource efficiency and environmental sustainability.
Co-Authors Ananda, Lala Dwipa Arintowati , Dyan Bawono, Muhammad DEKRIJANTI, INDRA Dwi Puji Rahayu, Dwi Puji Enjelina, Nadia Mita Putri Khasannudin, Moch. Dimas Rizqi Kinasih, Aprilia Wulan Lutfi, M. Ali Milasari, Vika Sintya Ningrum, Dwi Septia Novaliana, Ika Noviliana, Verninda Respatiningtias, Dyah Suswanti Suwandi Suwandi Suwandi