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All Journal IJIBE (International Journal of Islamic Business Ethics) Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) BERNAS: Jurnal Pengabdian Kepada Masyarakat Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks DedikasiMU: Journal of Community Service Jurnal Abdi Masyarakat Indonesia Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen International Journal of Economics, Business and Innovation Research
Ardilla Ayu Kirana
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENERAPAN PLATFORM DIGITAL MARKETING SHOPEE BAGI UMKM KOTA SURABAYA Wahidahwati, Wahidahwati; Rahayu, Rika; Zahro, Mar’atus; Maryam, Dewi; Kirana, Ardilla Ayu
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2023): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v7i2.6684

Abstract

New Normal saat ini memaksa Usaha Mikro, Kecil dan Menengah (UMKM) untuk menjual dan memasarkan produknya secara online agar bisa tetap bertahan. Ada banyak UMKM di Kecamatan Asemrowo dengan berbagai produk UMKM, namun pada saat pandemi Covid-19 mengalami penurunan penjualan bahkan mati. Untuk itu tujuan dari program pengabdian ini adalah untuk memberikan pelatihan dan pendampingan UMKM di Kecamatan Asemrowo melalui strategi digital marketing dengan platform shopee. Keuntungan dari strategi digital marketing, mulai dari meningkatkan brand awareness hingga kenaikan omset penjualan secara online. Mitra usaha yakni para pelaku UMKM yang terdiri dari pengusaha makanan yang terus berinovasi dalam memasarkan produk secara digital (Shopee). Kegiatan implementasi digital marketing dilakukan melalui tahapan survei mitra, pelatihan dan pendampingan, pembuatan media sosial bagi UMKM Kecamatan Asemrowo, dan evaluasi atas implementasi virtual marketing untuk memperluas cakupan penjualan dan keberlangsungan usaha di tengah tantangan persaingan dan lesunya perekonomian saat ini.
MODAL INTELEKTUAL DALAM PERBANKAN MENGGUNAKAN ECONOMIC VALUE ADDED DAN MARKET VALUE ADDED Kirana, Ardilla Ayu; Mahargiono, Pontjo Bambang
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 1 No 1 (2022): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.609 KB) | DOI: 10.24034/jimbis.v1i1.5268

Abstract

The purpose of the study was to determine intellectual capital in banking using Economic Value Added (EVA) and Market Value Added (MVA) during the COVID-19 pandemic. Data was obtained using secondary and population data in this study using the banking sector listed on the IDX in 2019 to 2021. Data analysis used Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach using the WarpPLS application. The results showed that Value Added Capital Employed (VACA) had a positive and significant effect on Market Value Added (MVA), Value Added Human Capital (VAHU) had a positive and insignificant effect on Market Value Added (MVA), Structure Capital Value Added (STVA) positive and significant effect on Market Value Added (MVA), Value Added Capital Employed (VACA) positive and significant effect on Economic Value Added (EVA), Value Added Human Capital (VAHU) positive and significant effect on Economic Value Added (EVA), Structure Capital Value Added (STVA) has a positive and insignificant effect on Economic Value Added (EVA).
Digital Financial Literacy for Bamboo MSMEs: A SIAPIK Application Training Initiative in Lamongan Wahidahwati; Rahayu, Rika; Zahro, Maratus; Maryam, Dewi; Kirana, Ardilla Ayu
Warta Pengabdian Andalas Vol 33 No 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.33.1.1-9.2026

Abstract

East Java is a region rich in MSMEs in the food, beverage, craft, and other handmade goods sectors. One such area is Sukolilo Village, Lamongan, which is a renowned center for the bamboo craftsmen industry in Lamongan, participants were 10 bamboo craftsmen in Sukolilo Village. One of the reasons behind this initiative is the importance of financial literacy in the MSME sector, which is considered low and focuses only on profit/loss from a sales value. One thing that needs to be considered is the importance of determining the costs of the production process and determining the selling price, thus creating simple bookkeeping for MSMEs to increase financial literacy. One of the effective strategies in implementing community service activities in Sukolilo Village, Lamongan is to implement three stages of implementation, namely identification, training and mentoring, monitoring and evaluation. Based on the community service activities carried out in Sukolilo Village, which were attended by bamboo craftsmen in Sukolilo Village, Lamongan, it can be concluded that bamboo craftsmen in Sukolilo Village, Lamongan, started downloading the SIAPIK Bank Indonesia application from their respective cellphones via the Play Store and started using the SIAPIK application starting from registration, filling in business information, initial application settings, to entering financial data. The results of monitoring and evaluation indicate that bamboo craftsmen in Sukolilo Village require dedicated time and thought to prepare financial reports. Most bamboo craftsmen are housewives, so they require dedicated time to record their finances due to their busy daily schedules. This activity has clear outcomes is qualitative improvement. Implication this activity is to improve the quality of human resources, including in terms of expanding insight, knowledge, and improving skills.
Co-Authors Dewi Maryam Dewi Urip Wahyuni Emeralda Ayu Kusuma Faisal, Mohammad Heru Tjaraka Heru Tjaraka Ikhsan Budi Rihardjo Jamil, Mochamad Kasrowi Mahargiono, Pontjo Bambang Mar’atus Zahro Nur Laily Rahayu, Rika Rika Rahayu Rika Rahayu Tegowati Wahidahwati Wahidahwati Wahidahwati Zahro, Maratus Zahro, Mar’atus Zahro, Mar’atus