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All Journal IJIBE (International Journal of Islamic Business Ethics) Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia DedikasiMU: Journal of Community Service Jurnal Abdi Masyarakat Indonesia Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen International Journal of Economics, Business and Innovation Research
Ardilla Ayu Kirana
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Online Marketing Through Digital Marketing Platform for Micro, Small, and Medium Enterprises Bamboo Craftsmen in Sukolilo Village, Lamongan, East Java Wahidahwati, Wahidahwati; Rahayu, Rika; Zahro, Maratus; Maryam, Dewi; Kirana, Ardilla Ayu
Jurnal Abdi Masyarakat Indonesia Vol 5 No 6 (2025): JAMSI - November 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2062

Abstract

In the face of increasingly difficult economic challenges, Micro, Small and Medium Enterprises (MSMEs), especially bamboo craftsmen, are faced with the need to sell and market products online in order to survive. Although many products produced by bamboo artisan MSMEs have quality, the limited location far from the city center and the lack of understanding about online sales cause a lack of interest from consumers. Therefore, the purpose of this service program is to provide training and assistance to MSMEs in Sukolilo Village, Lamongan, especially bamboo craftsmen, in using digital marketing strategies by utilizing the Shopee platform. The community service implementation method consists of 4 stages, namely identification, training and mentoring, monitoring and evaluation, and the impact of the community service. The results of the community service found that this digital marketing strategy can provide various benefits, ranging from increasing brand awareness to increasing online sales turnover. The implementation of digital marketing involves the stages of partner surveys, training and mentoring, the creation of social media specifically for MSME Bamboo Craftsmen in Sukolilo Village, Lamongan Regency, and evaluation of the implementation of digital marketing to expand sales reach and maintain business continuity amidst competition and the current sluggish economic conditions. The impact of this community service is that bamboo craftsmen understand the importance of digital marketing.
PENERAPAN PLATFORM DIGITAL MARKETING SHOPEE BAGI UMKM KOTA SURABAYA Wahidahwati, Wahidahwati; Rahayu, Rika; Zahro, Mar’atus; Maryam, Dewi; Kirana, Ardilla Ayu
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2023): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v7i2.6684

Abstract

New Normal saat ini memaksa Usaha Mikro, Kecil dan Menengah (UMKM) untuk menjual dan memasarkan produknya secara online agar bisa tetap bertahan. Ada banyak UMKM di Kecamatan Asemrowo dengan berbagai produk UMKM, namun pada saat pandemi Covid-19 mengalami penurunan penjualan bahkan mati. Untuk itu tujuan dari program pengabdian ini adalah untuk memberikan pelatihan dan pendampingan UMKM di Kecamatan Asemrowo melalui strategi digital marketing dengan platform shopee. Keuntungan dari strategi digital marketing, mulai dari meningkatkan brand awareness hingga kenaikan omset penjualan secara online. Mitra usaha yakni para pelaku UMKM yang terdiri dari pengusaha makanan yang terus berinovasi dalam memasarkan produk secara digital (Shopee). Kegiatan implementasi digital marketing dilakukan melalui tahapan survei mitra, pelatihan dan pendampingan, pembuatan media sosial bagi UMKM Kecamatan Asemrowo, dan evaluasi atas implementasi virtual marketing untuk memperluas cakupan penjualan dan keberlangsungan usaha di tengah tantangan persaingan dan lesunya perekonomian saat ini.
MODAL INTELEKTUAL DALAM PERBANKAN MENGGUNAKAN ECONOMIC VALUE ADDED DAN MARKET VALUE ADDED Kirana, Ardilla Ayu; Mahargiono, Pontjo Bambang
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 1 No 1 (2022): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.609 KB) | DOI: 10.24034/jimbis.v1i1.5268

Abstract

The purpose of the study was to determine intellectual capital in banking using Economic Value Added (EVA) and Market Value Added (MVA) during the COVID-19 pandemic. Data was obtained using secondary and population data in this study using the banking sector listed on the IDX in 2019 to 2021. Data analysis used Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach using the WarpPLS application. The results showed that Value Added Capital Employed (VACA) had a positive and significant effect on Market Value Added (MVA), Value Added Human Capital (VAHU) had a positive and insignificant effect on Market Value Added (MVA), Structure Capital Value Added (STVA) positive and significant effect on Market Value Added (MVA), Value Added Capital Employed (VACA) positive and significant effect on Economic Value Added (EVA), Value Added Human Capital (VAHU) positive and significant effect on Economic Value Added (EVA), Structure Capital Value Added (STVA) has a positive and insignificant effect on Economic Value Added (EVA).
Co-Authors Dewi Maryam Dewi Urip Wahyuni Emeralda Ayu Kusuma Faisal, Mohammad Heru Tjaraka Heru Tjaraka Ikhsan Budi Rihardjo Jamil, Mochamad Kasrowi Mahargiono, Pontjo Bambang Maratus Zahro Mar’atus Zahro Nur Laily Rika Rahayu Rika Rahayu Tegowati Wahidahwati Wahidahwati Zahro, Mar'atus Zahro, Maratus Zahro, Mar’atus Zahro, Mar’atus