Articles
<![CDATA[Service Quality, Consumer Perception, Brand Awareness, and Consumer Satisfaction on Instagram ]]>
<![CDATA[Rahayu, Rika]]>;
<![CDATA[Yahya, Dian Ratnasari]]>
<![CDATA[ Eksis: Jurnal Riset Ekonomi dan Bisnis Vol 14, No 1 (2019): April - September ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
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DOI: 10.26533/eksis.v14i1.309
<![CDATA[abstrakPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas pelayanan terhadap kepuasan konsumen dengan persepsi konsumen dan brand awareness sebagai variabel intervening pada pemilihan produk kosmetik melalui media sosial Instagram. Penelitian bersifat kuantitatif dengan menggunakan metode survey melalui kuesioner atau angket dengan jumlah sampel sebanyak 137 responden. Untuk mengetahui tanggapan dari para responden terhadap kepuasan konsumen pada saat menggunakan media sosial Instagram dalam pembelian produk kosmetik dengan menggunakan skala Likert. Pengolahan data dilakukan dengan menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara kualitas pelayanan, persepsi konsumen, dan brand awareness. Pengaruh yang tidak signifikan hanya terjadi pada hubungan brand awareness terhadap kepuasan konsumen, yang disebabkan pelanggan dalam memutuskan melakukan pembelian produk kosmetik melalui media sosial Instagram lebih memperhatikan bagaimana pengalaman sebelumnya dan pelayanan yang diberikan seller dibandingkan memperhatikan kesadaran merek tertentu. ]]>
<![CDATA[Service Quality, Consumer Perception, Brand Awareness, and Consumer Satisfaction on Instagram ]]>
<![CDATA[Rahayu, Rika]]>;
<![CDATA[Yahya, Dian Ratnasari]]>
<![CDATA[ Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 14 No. 1 (2019): April - September ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
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DOI: 10.26533/eksis.v14i1.313
<![CDATA[This study aims to test and improve the service quality to customer satisfaction and brand awareness as an intervening variable when using Instagram social media. This research carries out quantitative methods using survey through questionnaires with a total sample of 137 respondents. To find out the responses of respondents to customer satisfaction when using Instagram social media in purchasing cosmetic products by using a Likert scale. Partial Least Square (PLS) is used in this research as the data processing. The results reveal that there was a significant relationship between service quality, consumer awareness, and brand awareness. Insignificant influence only causes brand awareness of consumer satisfaction, which causes customers to have difficulty in using Instagram social media the data is better than previous experience and the services provide sellers compared to paying attention to certain brand awareness.]]>
<![CDATA[OPTIMALISASI WORKING CAPITAL PADA PERUSAHAAN FINANCIAL CONSTRAINTS DI INDONESIA ]]>
<![CDATA[Rika Rahayu]]>;
<![CDATA[Maratus Zahro]]>;
<![CDATA[Dewi Maryam]]>
<![CDATA[ JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 6, No 2 (2020): November 2020 ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jab.v6i2.3525
<![CDATA[This research aimed to examine the effect of company size, leverage, cashflow, profitability ratio, and tangible asset on the cash conversion cycle at manufacturing companies in Indonesia. While, the research wan the quantitative. Moreover, the research sample consisted of 30 manufacturing companies from 2016 to 2018. The sampling collection technique used purposive sampling, in which the sample was taken based on criteria given. In addition, the data analysis technique used multiple linear regression. This research used company size, leverage, cashflow, profitability ratio, and tangible asset as independent variable and cash conversion cycle as dependent variable. For the research result, it concluded as follows, company size which is proxied by logarithm of total assets had negative effect on the cash conversion cycle; leverage had positive effect on the cash conversion cycle; cashflow which is proxied by net profit/loss ratio had positive effect on the cash conversion cycle; profitabiity ratio which is proxied by return on asset did not effect on the cash conversion cycle; tangible asset had negative effect on the cash conversion cycle..]]>
<![CDATA[PEMASARAN MELALUI APLIKASI ETSY PADA UMKM HANDYCRAFT ]]>
<![CDATA[Rika Rahayu]]>;
<![CDATA[Mar'atus Zahro]]>;
<![CDATA[Dewi Maryam]]>
<![CDATA[ BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022) ]]>
Publisher : <![CDATA[Universitas Majalengka ]]>
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DOI: 10.31949/jb.v3i2.2255
<![CDATA[The COVID-19 pandemic has been running for almost 2 years, so it is a demand for all elements of society to be able to survive in the midst of the current pandemic. Many service and goods business sectors have been affected. Selling goods through the etsy application is relatively easy when compared to other applications selling products with export potential. However, sellers need very interesting work and routines related to documentation and providing customer service for the products to be sold. Problems that occur with MSMEs in Indonesia include the decline in the creativity of handicraft MSMEs during the Covid-19 pandemic, lack of knowledge regarding online marketing platforms, and lack of knowledge regarding export potential. Based on these problems, this service activity is to provide assistance and training with interview and FGD methods through Google meet by explaining the introduction of the ETSY application and designing goods that have a selling value. The implementation method uses three stages, namely problem identification, training and assistance, monitoring and evaluation. Based on community service activities carried out in Bubutan District, which were attended by MSME actors in the District, it can be concluded that several MSME actors in Bubutan District began to include hand-made goods to be marketed through the ETSY application, as well as several MSME actors in Bubutan District. The Bubutan sub-district has income from more than one type of business for entrepreneurship during the pandemic.]]>
<![CDATA[Nilai Transaksi E-Money di Indonesia dengan Menggunakan Metode Markov Switching Model ]]>
<![CDATA[Maratus Zahro]]>;
<![CDATA[Rika Rahayu]]>
<![CDATA[ Owner : Riset dan Jurnal Akuntansi Vol. 5 No. 2 (2021): Article Research Volume 5 Number 2, Agustus 2021 ]]>
Publisher : <![CDATA[Politeknik Ganesha Medan ]]>
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DOI: 10.33395/owner.v5i2.392
<![CDATA[The purpose of the research is to examine and analyze the interest rates, inflation rates, stock returns, and holiday conditions on the values of e-money transactions based on two conditions, before and after the issuance of Bank Indonesia regulations. The research data used in this study is the monthly statistical data of the Bank Indonesia payment system for the period 2008-2018. While, the research was the quantitative using the Markov Regime Switching Model and hypothesis testing using time series regression. The research results showed that there was a significant effect between the inflation rate and the value of e-money transactions. In addition, there was an insignificant effect on interest rates, stock returns, and holiday conditions on the value of e-money transactions. This research contributes to the development of economic research by predicting the value of e-money transactions and predicting the value e-money transactions and predicting the turning point of e-money transactions value based on two conditions, before and after the issuance of Bank Indonesia regulations and can be used as input to the government regarding the regulations that issued by Bank of Indonesia, regulations regarding increased the value of e-money transactions.]]>
<![CDATA[Penilaian returns investasi saham dengan Augmented Three Factor model pada kondisi political uncertainty di Indonesia ]]>
<![CDATA[Rika Rahayu]]>;
<![CDATA[Mar'atus Zahro]]>
<![CDATA[ Jurnal Ekonomi Modernisasi Vol. 18 No. 1 (2022): Februari ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang ]]>
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DOI: 10.21067/jem.v18i1.6601
<![CDATA[This study aims to analyze the market factor portfolio beta, small minus big portfolio beta, high minus low portfolio beta, market volatility beta portfolio effect on investment returns with the Fama and French augmented three factor model in the manufacturing industry under conditions of political uncertainty. This research is a quantitative research with the hypothesis that there is an effect of market factor portfolio beta, small minus big portfolio beta, high minus low beta portfolio, market volatility beta portfolio on investment returns with the Fama and French augmented three factor model in the manufacturing industry under political conditions uncertainty. The variables used in this study include the dependent variable, namely investment returns and the independent variables include market factor portfolio beta, small minus big beta portfolio, high minus low portfolio beta, market volatility portfolio beta. The measurement results with small minus big and market volatility have an effect on stock returns, while high minus low and market factors have no effect on investment returns. This study only focuses on the assessment of investment returns with the augmented three factor model of the Fama and French models, so for future researchers it would be better if they could use another model as a comparison.]]>
<![CDATA[Meningkatkan Nilai Investasi Syariah Pada Reksadana Dengan Pengukuran Treynor-Mazuy Model Versus Henriksson-Merton Model ]]>
<![CDATA[Rika Rahayu]]>
<![CDATA[ Gorontalo Management Research Vol 2, No.1 ( 2019 ) Gorontalo Management Research ]]>
Publisher : <![CDATA[Universitas Gorontalo ]]>
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DOI: 10.32662/gomares.v2i1.485
<![CDATA[Penelitian ini bertujuan untuk menganalisis kemampuan market timing dan stock selection ability manajer investasi setiap reksadana saham syariah selama satu tahun. Penelitian ini merupakan penelitian yang bersifat kuantitatif dengan dua hipotesis diantaranya; Terjadi konsistensi market timing ability yang baik dari para manajer investasi dan Terjadi konsistensi stock selection ability yang baik dari para manajer investasi. Variabel yang digunakan pada penelitian ini diantaranya variabel dependen yaitu kinerja reksadana dan variable independen diantaranya stock selection skill dan market timing ability. Dalam penelitian ini menggunakan model pengukuran reksadana dengan model Treynor- Marzuy dan Henriksson-Merton. Penelitian ini membutuhkan data Nilai Aktiva Bersih (NAB), Risk Free Rate dan Indeks Harga Saham Gabungan. Hasil pengukuran menggunakan metode Treynor dan Mazuy menyatakan hanya satu yang memiliki kemampuan market timing tetapi tidak memiliki kemampuan selectivity yaitu reksadana Sucorinvest Sharia Equity Fund, sedangkan pengukuran dengan menggunakan metode Henriksson-Merton menyatakan hanya satu yang memiliki kemampuan market timing dan selectivity yaitu reksadana saham syariah Sucorinvest Sharia Equity Fund. This study aims to analyze the ability of market timing and stock selection ability the investment managers any mutual fund syariah shares for a year. This research was quantitative study with two hyphotesis were the consistency of market timing ability by investment managers and occurring the consistency of stock selection ability by the investment managers. Variables in this research was likes dependend variable were mutual fund performance and independend variable were stock selection skill and market timing ability. This research used measurement model for mutual fund with Treynor-Mazuy model and Henriksson-Merton model. This research needs net asset value (NAV), risk free rate and Indonesia Composite Index. The result of measurement with Treynor and Mazuy method describe had only one market timing ability but han’t selectivity was Sucorinvest Sharia Equity fund, while measurement with Henriksson-Merton method describe had only one market timing ability and selectivity was Syariah Sucorinvest Fund.]]>
<![CDATA[STRATEGI ONLINE MARKETING BERSAMA GRAB DAN GO-BIZZ BAGI UMKM DI SURABAYA ]]>
<![CDATA[Rika Rahayu]]>;
<![CDATA[Maratus Zahro]]>;
<![CDATA[Dewi Maryam]]>
<![CDATA[ Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 5 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Tapanuli Selatan ]]>
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DOI: 10.31604/jpm.v5i5.1608-1615
<![CDATA[The government has made maximum efforts and is fully committed to overcoming poverty and prospering the people through entrepreneurship development programs through training activities. The main reason why independent business training needs to be done is because Micro, Small and Medium Enterprises (MSMEs) have the potential to stabilize the economy through online marketing strategies. Training and facilitation of independent business incubation facilitation activities are carried out to increase the empowerment of MSMEs in order to increase their business or motivate them to continue their business. MSMEs in Bubutan District started to improve MSME performance with the MSME implementation method in Bubutan District, Surabaya City. The material given to MSMEs consisted of: Joint Marketing of Grab and Gojek for MSMEs in Bubutan District. The last stage of this training is monitoring and evaluation with representative results, namely, MSMEs through the Go-bizz application by emphasizing the quality of packaging and product label design, as well as culinary business ethics have implemented online marketing by registering at GRABFOOD and Go-bizz for MSME handicrafts has have unique and innovative packaging as well as food and beverage.]]>
<![CDATA[OPTIMALISASI WORKING CAPITAL PADA PERUSAHAAN FINANCIAL CONSTRAINTS DI INDONESIA ]]>
<![CDATA[Rika Rahayu]]>;
<![CDATA[Maratus Zahro]]>;
<![CDATA[Dewi Maryam]]>
<![CDATA[ JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol. 6 No. 2 (2020): November 2020 ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jab.v6i2.3525
<![CDATA[This research aimed to examine the effect of company size, leverage, cashflow, profitability ratio, and tangible asset on the cash conversion cycle at manufacturing companies in Indonesia. While, the research wan the quantitative. Moreover, the research sample consisted of 30 manufacturing companies from 2016 to 2018. The sampling collection technique used purposive sampling, in which the sample was taken based on criteria given. In addition, the data analysis technique used multiple linear regression. This research used company size, leverage, cashflow, profitability ratio, and tangible asset as independent variable and cash conversion cycle as dependent variable. For the research result, it concluded as follows, company size which is proxied by logarithm of total assets had negative effect on the cash conversion cycle; leverage had positive effect on the cash conversion cycle; cashflow which is proxied by net profit/loss ratio had positive effect on the cash conversion cycle; profitabiity ratio which is proxied by return on asset did not effect on the cash conversion cycle; tangible asset had negative effect on the cash conversion cycle..]]>
<![CDATA[PENGUATAN DAYA SAING MELALUI INOVASI PRODUKSI ANEKA OLAHAN IKAN BANDENG DI KELURAHAN TLOGO POJOK KECAMATAN KEBOMAS KABUPATEN GRESIK ]]>
<![CDATA[Nur Fadjrih Asyik]]>;
<![CDATA[Wahidahwati Wahidahwati]]>;
<![CDATA[Rika Rahayu]]>;
<![CDATA[Maratus Zahro]]>
<![CDATA[ Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 5 (2023): martabe : jurnal pengabdian kepada masyarakat ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Tapanuli Selatan ]]>
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DOI: 10.31604/jpm.v6i5.1656-1663
<![CDATA[Ikan Bandeng adalah makanan yang memiliki kriteria rasa yang tidak asin seperti ikan laut, dinilai lebih gurih (rasa yang netral) dan tidak mudah hancur. Bandeng dibudidayakan di kabupaten Gresik dan juga sebagai ikon kota Gresik. Usaha hasil olahan ikan bandeng mampu meningkatkan kesejahteraan masyarakat di Gresik. Otak-otak bandeng dan Bandeng asap merupakan salah satu alternatif pengolahan ikan bandeng tanpa duri yang mampu meningkatkan nilai tambah ikan bandeng, Masalah yang dihadapi adalah proses pengasapan ikan masih memakai cara tradisional, sehingga asap mengganggu kesehatan dan kebersihan udara lingkungan serta limbah duri dan tulang ikan tidak dimanfaatkan. Implementasi pengabdian kepada masyarakat pada salah satu UMKM Otak-otak Bandeng dan Bandeng Asap “MM” di Kebomas Gresik milik Bu Munawarah diharapkan mampu meningkatkan daya saing produksi dengan memberi bantuan berupa pembuatan alat pengasapan ikan bandeng yang ramah lingkungan dan capaian kinerja IKU dilakukan melalui diversifikasi produk olahan dari ikan bandeng. Hal tersebut mampu memperkuat daya saing mitra melalui inovasi alat pengasapan ikan bandeng sehingga mampu meningkatkan efisiensi dalam proses produksi serta berinovasi dalam diversifikasi produk melalui beberapa jenis produk olahan ikan bandeng.]]>
