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All Journal JURNAL BISNIS STRATEGI Journal of Economics, Business, & Accountancy Ventura Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Revenue: Jurnal Manajemen Bisnis Islam Journal of Applied Data Sciences
Lina, Lia Febria
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Social Media Activities to Enhance Brand Equity Febrian, Angga; Nani, Dhiona Ayu; Lina, Lia Febria; Husna, Nurul
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 1 (2022): April - July 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i1.2881

Abstract

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that can improve brand image and brand awareness. The survey was conducted on 145 respondents who had online shopping experience using social media by utilizing the structural equation modeling approach.  Results show that social media quality can increase brand awareness, brand image, and social media marketing activities. Therefore, marketers who use social media can focus on its constituent indicators including content quality, design quality, information quality, interaction quality, contact availability, and contact relevance. Customers will have a high level of brand awareness and a good brand image if marketers can provide social media quality to meet customer demands. While previous studies found that there is a positive relationship between social media marketing activities on brand image and brand awareness, this study shows the opposite result because customers are not affected by the activities carried out by social media. This is considered a usual activity that other marketers also carry out. The implication of this study is that good social media quality is needed to increase brand awareness, brand image, and social media marketing activities.
A Comparatives Study of How Social Media Influences The Buying Motivation of Gen Y and Gen Z Novita, Dian; Lina, Lia Febria
JURNAL BISNIS STRATEGI Vol 33, No 2 (2024): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.2.124-132

Abstract

This study primarily conducted an in-depth investigation to obtain information about factors that make the young generation purchase smartphones influenced by social media. The analysis focused on the millennial or the 'Me' generation (Gen Y) and the 'True' generation (Gen Z). These two generations represent the present-day dominant youth cohort. This qualitative study utilized the technique of conducting semi-structured interviews for data collection. No differences were found in Gen Z's and Y's smartphone purchasing motivations. The buying decisions of both generations were equally and materially influenced by genuine reviews on social media, especially content in the form of social media live streams such as YouTube and TikTok videos, especially when well-known influencers conveyed pertinent information. The interviews revealed the distinctive features of the two generations studied: they are rational in making purchase decisions and consider both quality and price. Unlike Gen Y, Gen Z   does not like to compare new products against other or previous products because it takes advantage of its proximity to the manufacturing company to obtain adequate information about a product. Practically, it can be a reference for smartphone retailers to better understand youth purchase behavior.
Destination Service Quality and Destination Image To Enhance Revisit Intention: Role of Perceive Risk in Post-Covid-19 Era Lina, Lia Febria; Permatasari, Berlintina; Novita, Dian; Febrian, Angga
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.78

Abstract

Background: The tourism industry has made an important contribution to the economy and society in various countries, including Indonesia. Purpose: The purpose of this study is to examine Destination Service Quality (DSQ) on Destination image and the revisit intention of tourists. By exploring and understanding the specific aspects of service quality, this study provide better comprehend how these elements contribute to a tourist's overall satisfaction and their likelihood to revisit. Tourists' perceived risk is examined as a moderating variable.Design/methodology/approach: This study used Quantitative method. This study surveyed 295 local and international tourists who met the criteria. This research utilizes PLS-SEM 7.0, a flexible statistical method for hypothesis testing, ideal for complex models with multiple variables. Findings/Result: The results of this study prove that the dimensions of destination service quality: accommodation, hospitality, cleanliness, and airport service, positively influence the destination image. The destination image has a positive effect on revisit intention. Conclusion: The findings prove that destination image is a key factor in determining revisit intention. Despite the influence of various service quality dimensions, the overall perception of the destination strongly drives the revisit intention. The study shows that destination service quality, particularly accommodation, hospitality, cleanliness, and airport service, significantly shapes the positive image of Lampung, encouraging repeat visits. However, the perceived risk, such as health concerns like COVID-19, does not significantly moderate this relationship, indicating that these concerns do not deter tourist's revisit intention.Originality/value (state of the art): This study underscores the theoretical importance of destination image in tourism studies and highlights the practical necessity for destination managers to prioritize and enhance this image to encourage revisit and foster tourist loyalty. Keywords: destination service quality, destination image, indonesia tourism, revisit intention, perceived risk, tourist behaviour
Celebrity Characteristics and Purchase Intentions: A Structural Equation Modeling Analysis of YouTube Culinary Content Mutiarasari, N Azizia Gia; Hartini, Sri; Sangadji, Suwandi S.; Lina, Lia Febria
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.634

Abstract

The increasing popularity of YouTube Vloggers has attracted attention in marketing strategies, specifically in the Food Industry. This phenomenon highlights a behavioral shift where relationships between YouTube Vloggers and their followers generate trust, influencing purchase intention. Previous research has explored the formation of parasocial interactions between YouTube vloggers and their followers; this study examined the characteristics of YouTube vloggers that influence credibility and parasocial interactions and the role of these two variables in driving purchase intention, which is still limited. This study collected data through a survey targeting active social media users on Instagram and TikTok who have been exposed to content from YouTube vloggers with food content. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between variables. The results suggest that homophily and social beauty broadly influence credibility and parasocial interactions. In contrast, physical attractiveness only influences credibility, while self-disclosure does not significantly affect parasocial interactions. Credibility and parasocial interactions were found to play an important role in driving consumer purchase intention. This finding strengthens the relevance of the Uses and Gratifications (UG) theory and inducement theory in understanding consumer actions in digitalization.
Kredibilitas Selebriti Mikro pada Niat Beli Produk di Media Sosial Lina, Lia Febria; Permatasari, Berlintina
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 1 No. 2 (2020)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v1i2.6296

Abstract

Industri 4.0 membawa perubahan dari berbagai aspek terutama dalam perubahan perilaku konsumen. Saat ini, konsumen lebih lebih banyak dipengaruhi preferensi sosial dalam membuat keputusan pembelian, seperti keluarga, pengikut dan fans. Berbagai perusahaan melakukan promosi dengan menggunakan “influencer” atau microcelebrities, yaitu seseorang yang dianggap biasa untuk memberikan sumber nasehat yang dipercaya, sehingga dapat menutupi fakta bahwa mereka dibayar untuk mempromosikan produk di media sosial Instagram. Penelitian ini menguji attractiveness, trustworthy, competence, dan self presentation pada niat beli produk dengan responden berjumlah 200 orang sebagai pengguna aktif Instagram, yang diuji menggunakan Warp PLS.  Hasil penelitian ini menyatakan bahwa mikro selebriti yang menarik, memiliki kemampuan dan memiliki persentasi diri berpengaruh pada niat seseorang dalam membali sebuah produk. Namun, mikro selebriti yang terpercaya tidak memiliki pengaruh pada niat beli. Pembahasan dan arahan penelitian selanjutnya juga dibahas dalam penelitian ini.
Co-Authors Dhiona Ayu Nani Dian Novita FEBRIAN, ANGGA N Azizia Gia Mutiarasari Nurul Husna Permatasari, Berlintina Sri Hartini Suwandi S. Sangadji