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Proses Labeling PROSES LABELING PADA FIGUR PUBLIK: STUDI KASUS EKY PRIYAGUNG SEBAGAI ‘DUTA BROKEN HOME’ DI INSTAGRAM : STUDI KASUS EKY PRIYAGUNG SEBAGAI ‘DUTA BROKEN HOME’ DI INSTAGRAM Sukron, Sandi; Ghassani, rizqi
KOMUNIKA BANGSA Vol 3 No 1 (2025): Edisi 5
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i1.4293

Abstract

Labeling is an aspect that arises from society's reaction to a person's behavior that is considered deviant. The labeling perspective emphasizes the interactionism approach by concentrating on the consequences of interactions between deviants and social control agents. This research using descriptive methods to find out how Eky Priyagung's broken home content on Instagram gave rise to a broken home ambassador labeling on Eky Priyagung. The data obtained in this research through direct interviews with Eky Priyagung's sources. The results of this study prove that the labels given by the public can influence how a person behaves, creates strategies, and takes advantage of opportunities, ultimately forming an influential figure in raising social issues.
Memperkuat Kerukunan Warga Desa Rancamanyar Melalui Keterampilan Komunikasi Fitriawati, Diny; Sabarudin, Didin; Ghassani, Rizqi; Bintang, Gilang; Suminar, Erna
Jurnal Sosial & Abdimas Vol. 7 No. 1 (2025): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v7i1.1736

Abstract

Kerawanan yang menyebabkan instabilitas sosial potensial terjadi pada masyarakat transisi. Ciri transisi tergambar jelas pada masyarakat desa Rancamanyar, Kecamatan Baleendah, Kabupaten Bandung. Desa yang tengah berubah menuju wujud sebuah kota ini menyimpan berbagai potensi membahayakan. Di antaranya, gangguan pada kerukunan dan kenyamanan lingkungan. Sebagai masyarakat transisi, kesulitan akan dialami ketika harus berubah ke arah suasana baru. Karena menuntut masyarakat untuk mengikuti arus perubahan dan meninggalkan adat dan kebiasaan yang telah lama terbentuk. Di dalam perubahan menuju kebiasaan baru ini terdapat hal paling mendasar, yakni, komunikasi. Ini berkenaan dengan bertebarannya simbol-simbol baru sebagai pembawa perubahan yang harus mendapat pemaknaan yang tepat dari masyarakat. Kemajuan sangat pesat serta merta mengubah kultur dan kebiasaan serta mengubah pola komunikasi yang sudah terbentuk. Menghadapi perubahan tersebut, warga harus memiliki keterampilan komunikasi, baik komunikasi praktis maupun kemampuan memaknai simbol-simbol yang bertebaran di tengah perubahan yang terjadi. Berkenaan dengan itu, dosen Ilmu Komunikasi bersama dengan mahasiswa Ilkom UKRI melaksanakan pengabdian di desa Rancamanyar, Kecamatan Baleendah Kabupaten Bandung. Tujuannya, untuk memberikan pemahaman dan keterampilan komunikasi kepada kader dan aktivis masyarakat desa agar mampu memperkuat kerukunan di tengah beragamnya simbol-simbol yang bertebaran sebagai konsekuensi dari heterogenitas penduduk. Agar mencapai tujuan, PKM menggunakan metode ceramah dengan disertai diskusi. Hasilnya, masyarakat desa Rancamanyar berkomitmen memahami realitas perubahan dengan menerapkan sisi keilmuan komunikasi agar terpelihara kerukunan di antara sesama warga masyarakat.
Public Information and Communication Technology Innovation Model within the Government of West Bandung Regency Ghassani, Rizqi; Bustomi, Thomas; Muliawaty, Lia
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 9 No. 1 (2026): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/endlessjournal.v9i1.372

Abstract

This study aims to analyze the implementation of Public Information and Communication Technology (ICT) innovation and to formulate a Public ICT Innovation Model within the Government of West Bandung Regency. The study is motivated by the suboptimal implementation of various ICT-based innovation programs due to several critical regional innovation factors, including leadership, innovation culture development, the capacity of educated and trained personnel, innovation team development, and measurable work orientation. This research employs a qualitative approach with a descriptive-analytical method through observation, interviews, and document analysis conducted at the Department of Communication, Informatics, and Statistics (DISKOMINFOTIK) and related Regional Apparatus Organizations (OPDs). The findings indicate that although Public ICT innovations have generally been implemented effectively, major obstacles persist, particularly low work and learning culture and rigid bureaucratic structures. On the other hand, innovation optimization is driven by technology push factors, encompassing research and development, production, marketing, and market needs. The study also identifies external interference factors, such as academic involvement, benchmarking with other local governments, and public feedback which significantly contribute to improving and integrating innovation initiatives. Improvement efforts are reflected in the integration of 103 innovations into two main platforms and institutional efficiency through the strengthening of internal human resources. This research proposes a Public ICT Innovation Model as a systematic framework emphasizing integration, innovation curation, centralized coordination through DISKOMINFOTIK, and adaptability to external dynamics. The model is expected to serve as a strategic reference for developing more effective, efficient, and sustainable public ICT innovations at the local government level.
DEPENDENSI HUMAS BPD HIPMI JAWA BARAT DALAM PROSES KOMUNIKASI PUBLIK: PROGRAM KERJA MELALUI MEDIA DIGITAL Ghassani, Rizqi
KOMUNIKA BANGSA Vol 3 No 2 (2026): Edisi 6
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i2.4557

Abstract

Digital media has now become a strategic tool that enables organizations to establish faster, more interactive, and wider-reaching communication. This study aims to analyze the level of dependence on digital media by the Public Relations Department of BPD HIPMI West Java in the process of public communication of the organization's work program. This study uses a descriptive method to understand how digital media is utilized as a means of public communication for the organization. The results of the study show that the dependence on digital media in the public communication of BPD HIPMI West Java develops through four main stages, namely attraction, intensity, amplification, and sustained dependence. This study concludes that digital media plays a very significant role in supporting the effectiveness of organizational public communication. Dependence on digital media not only reflects the organization's adaptation to developments in communication technology, but also demonstrates the transformation of the organization's communication strategy in building more open, interactive, and sustainable relationships with the public.